🔗 Boost Your Telegram Shop: Tip #7 – Use Telegram Ads

We’re back with more tips to help grow your store! Today, let’s talk about Telegram Ads — the official advertising platform by Telegram that allows you to run ads in channels with 1000+ subscribers without needing admin approval!

Pros
⚡️ Access to various channels, including those that don’t usually sell ads
⚡️ Powerful analytics tools to track and optimize performance
⚡️ Budget-friendly start — test different strategies with minimal investment
⚡️ High trust levels — ads are seen as official, boosting engagement

Cons
⚠️ Payments in cryptocurrency
⚠️ Text-only ads — no images or videos allowed
⚠️ Moderation can take up to 48 hours

How to Get Started?
1️⃣ Register at Telegram Ads
2️⃣ Add funds using a TON wallet (minimum 20 TON)
3️⃣ Create a short, catchy ad (up to 160 characters) with a link to your store

📔 Want to know more? We’ve prepared a step-by-step guide just for you!

💬 Already tried Telegram Ads? Share your experience in the comments below!

👉 Build your shop | News | Chat

🏪 The Perfect Store — Quick and Hassle-Free!

Creating a store on the ShopsBuilder platform takes just a few minutes — no coding skills required! But if you don’t have time to perfect it, we’ve got you covered!

Introducing our new Service Center! 👨‍💻

What we offer:
🔧 Store setup tailored to your needs
🎨 Product catalog design in your unique brand style
🔗 Data synchronization with your internal systems

🎉 Special opening discounts! Upgrade your store at a great price — visit us today!

More services coming soon! Stay tuned for updates🔥

Prefer to build your store yourself? Check out our comprehensive FAQ for step-by-step guidance.

👉 Build your shop | News | Chat

🚨 Last Call for Shop Creators! Submit your shop by end of day today.

🏆 Winners will be announeced on Tuesday, January 14th

💸 Don't miss your chance to win $300 and other prizes!

🔗 Reminder for Participants: Double-check your bot name to avoid disqualification.

🙂 Good luck to all!

👉 Build your shop | News

🔍 Inline Search: Vol. 2

We’re happy to introduce an enhanced inline search experience for your products! Now, your items come to life with full details, including images, making sharing more dynamic and captivating.

Why You’ll Like It:
💬 Share your shop’s products or services directly in chats, groups, or channels without any hassle.
📋 Customers can view and forward your products with all the key details — no need to visit your shop first.
🔗 With one click on the product card, customers can dive straight into your shop to discover more.

🎥 See It in Action
Watch the video to see how it works, and try it yourself with @ucoursesmarketbot

📖 Step-by-Step Setup Guide
Check out the detailed instructions to set up inline search for your shop.

This is one of the simplest ways to make your shop more accessible, engaging, and customer-friendly. Don’t miss out — try it! 📣

👉 Build your shop | News

🎉 Meet the ShopsBuilder Champions!

Last month, we kicked off the hunt for The Best Store On ShopsBuilder – and WOW, what a response! We received 100+ entries from all kinds of businesses: restaurants, DIY products, fashion, VPN services, 18+ goods, travel services, car sales – you name it!

How We Chose the Winners:

🛒 Store Appearance:
- The store should be visually appealing
- All product cards, parameters, and sections must be filled out
- Only legal products can be sold

⚙️ Store Configurations:
- The bot must be connected and set up
- At least one payment system should be configured
- All sections of the store should be completed

🛍 Sales:
- At least 10 sales must be made through the platform.

After carefully reviewing every single store, here is the top:

🥇 1st Place ($300): @zemotea_bot
🫖 Modern Georgian Tea Culture
An example of great customer communication, beautifully detailed product pages, flexible payment options, and international shipping.

🥈 2nd Place ($150): @CryptoLawyersell_bot
⚖️ Legal Consultations & Consumer Protection
Nicely executed, with a design true to the brand and seamless integration of payment systems.

🥉 3rd Place ($50): @bazagraffiti_bot
🎨 Graffiti & Art Supplies
A top-notch product catalog with detailed info on every item.

📩 Congratulations to the winners! We’ll be in touch soon to deliver your prizes.

👏 A huge thank you to all participants! There are so many incredible stores that truly deserve recognition – it was no easy task to choose just three winners! You inspire us to keep making ShopsBuilder better every day.

👨‍💻 Stay tuned for more exciting opportunities – and keep building amazing stores!

⚠️ Disclaimer: This is not an ad. We are not responsible for the quality of products, services, or sales from the mentioned stores.

👉 Build your shop | News

💭 Boost Your Telegram Shop: Tip #3 – Affiliate Programs

We’re back with more tips for sellers on how to grow your business! Today’s tip is all about launching your own affiliate program to partner with influencers and drive more traffic to your store.

What is an Affiliate Program?
An affiliate program is a marketing strategy where influencers promote your store and earn a commission for every sale they generate.

How to Set Up an Affiliate Program:

1️⃣ Open your shop’s bot — go to your shop, select My Telegram Bot
2️⃣ Navigate to Bot Settings → Affiliate Program
3️⃣ Click “Start the Affiliate Program” to activate it
4️⃣ Promote your affiliate program — share the details in chats and groups with your customers and friends to attract influencers to join

Key Details:
📍Set the percentage influencers earn from qualifying purchases (0% to 90%)
📍Choose how long commissions apply — anywhere from 1 month to forever
📍Once a program is created, its commission rate and period can only be increased — not decreased
📍To lower rates or shorten periods, terminate the current program and create a new one

How Influencers Can Join Your Program:
1️⃣ They need to open your shop’s bot
2️⃣ Go to Affiliate Program → Copy link
3️⃣ Share their unique referral link with friends or in their communities

💸 Influencers will promote your store and earn the specified commission on each sale!
📊 Monitor payouts and performance in the Start Balance menu of your bot — stay in control of your rewards program!
📚 For more details, check out Telegram's official guide on affiliate programs here

Pros:
⭐️ It’s a win-win — you get more customers, and they get paid for driving traffic and sales
⭐️ No upfront costs — pay commissions only when sales are made
⭐️ Choose your commission and duration to match your strategy
⭐️ Easy Tracking

Cons:
⚠️ Works only with Telegram Stars
⚠️ You’ll need to share part of your profits, so consider adjusting prices to maintain margins

🙂 We Also Offer a Generous Referral Program! Take advantage of our referral program and earn 30% from your friends’ premium subnoscriptions to ShopsBuilder.

👉 Build your shop | News

⭐️ Starting February 1, the monthly price for Premium Subnoscription will increase to 1500 ⭐️ Telegram Stars.

However, you still have a chance to secure it at the old rate of 750 ⭐️ — and keep this price for the future, if your subnoscription is active by the end of the sale.

What’s included in Premium?
⚡ Instant content delivery — Your customers automatically receive digital products right after payment — perfect for courses, webinars, and paid content
📅 Booking system — Ideal for consultations or meetings (currently offering hourly time slot bookings)
🎨 Customisable product options — Add variations such as size, color, and more
🍔 Additional product attributes — Combine items or offer add-ons. Selling burgers? Offer fries or a drink to increase the average order value
🔄 Automatic inventory tracking
🔎 Storewide search

ℹ️ Learn more about Premium’s features here. More features coming soon 👨‍💻

Activate Premium before the sale ends to lock in the lower price for future months! 🎉

👉 Build your shop | News

🔥 Exclusive New Feature in ShopsBuilder — Customer Support!

Previously, customers could message your shop's bot, but you couldn’t see them. Now, if the bot can’t respond automatically, all messages appear in dedicated conversation threads in the Orders chat.

💬 Every customer is now visible!
📌 Orders are organized in the General section, with each customer having their own conversation thread.
⚡ Respond instantly from the chat, and the bot will deliver your message to the customer.
🚀 Boost sales and provide unmatched customer support!
🎉 And the best part? It’s completely FREE!

Learn more here 🔗

👉 Build your shop | News

📚 ShopsBuilder Knowledge Base — everything you need for a successful store in one place!

No more searching for information across different sources — all guides, settings, and recommendations are now available in a structured and convenient format.

💡 What’s inside?
✔️ A full overview of ShopsBuilder’s capabilities
✔️ Step-by-step instructions
✔️ Tips on advertising and attracting customers
✔️ Policies & Rules

🔗 English version: shopsbuilder.notion.site/helpcenter
🔗 Russian version: shopsbuilder.notion.site/helpcenter-ru

❓ Didn’t find the guide you need or noticed an inaccuracy?
Let us know via @ShopDevTeam — we regularly update the Knowledge Base to make it even more helpful!

👉 Build your shop | News

The next seasonal sale is just around the corner! 🎉 Customers are already on the lookout for the best deals and special offers. This is a great opportunity to boost your sales. On the ShopsBuilder platform, we have two convenient tools to help you:

Promo Codes 🏷
• Let your customers enjoy a discount and encourage them to make purchases
• Learn how to set up promo codes

Mass Mailings 💌
• Quickly share your seasonal promotions and updates with your entire customer list
• Learn more about mass mailings

Use both tools to make your seasonal sale a success for both your customers and your business! 📈

👉 Build your shop | News

🪙 Payment via the Russian Fast Payment System (FPS or SBP) in ShopsBuilder

Our platform supports transfers using the FPS for users in Russia. If you have a legal entity, you can activate this function so that customers automatically receive a payment link.

There are three services available to connect FPS: LifePay, YooKassa, and T-Bank. When selecting LifePay or YooKassa, simply follow the instructions in the “Payments” section in your store settings and fill in the required fields.

If you have T-Bank, send your terminal (cash register) ID and API key to our support service – we will add this payment method to your store. If you encounter difficulties finding this information, please contact the bank's support or the platform.

Please note that in addition to FPS, our platform also allows customers to pay for orders using bank cards, cash, TON, or Telegram Stars ⭐️. Detailed information is available in our Help Center.

We wish you successful sales! 🤑

👉 Build your shop | News

🚨 1st of May — Launch of the Telegram Marketplace!

This moment has been long-awaited — and now we can officially say: the first-ever Telegram Marketplace is launching next Thursday! If you’ve already created your store using @ShopsBuilderBot, you have the opportunity to be among the first to join — for free.

👨‍💻 What is the Marketplace?

It’s the first platform fully inside Telegram where real stores with products and services are brought together. No external websites, no redirects — everything is fast, intuitive, and right inside the messenger.

Being listed in the Marketplace gives your business:
📍 Visibility in search by category and location
🛒 The ability to receive orders directly in Telegram
⭐️ Ratings and customer reviews to build trust
📈 Promotion within your target audience

Your store continues to operate as usual — all products, orders, and customer data remain in your bot. But now, you’ll have a brand-new source of traffic, visibility, and sales.

How to join the Marketplace

Open @ShopsBuilderBot → Store Settings → "Marketplace setup" and add your store’s denoscription, сover image and location.

To be listed, your store must be fully set up:
✅ Products and categories added
✅ Denoscription, contact details, and visuals completed
✅ Only legal products are allowed

🔧 Help Center with step-by-step setup instructions

⏰ Public launch: 1st of May. Make sure your store is ready in advance — and get listed before your competitors!
🆘 Contact support: @ShopDevTeam

👉 Build your shop | News

Getting Ready for the Marketplace? 🚀
Want your shop to look great and attract more customers?

🌟 Complete your shop information
Add your contact details — it helps build trust.

🚚 Set up delivery options
The clearer and faster the delivery process, the more likely customers are to place an order.

💳 Offer multiple payment methods
More convenience = more sales.

💬 Connect customer support
All customer messages will be collected in one chat — so you won’t miss anything important.

🎯 Apply to join the Marketplace!
Go to store settings → Marketplace setup → Fill the form and submit changes

👨‍💻 You’ll find more helpful setup guides in our Help Center. If you have any questions or need assistance, just message us at @ShopDevTeam — we’re always here for you!

👉 Build your shop | News