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Hi, dear analysts!💛

This Tuesday, let me share with you the charge of kindness and mutual understanding from Emil Abazov, Senior IT Business Analyst at Andersen Lab 🔆
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🤝 Bridging the BA-UX Gap 🤝

In every project, tensions often arise between Business Analysts (BAs) and User Experience Engineers (UXers). Despite their differences, these roles share significant similarities and responsibilities that contribute to project success.

🔸Roles Defined:

📊 BAs focus on understanding project domains and user needs, defining requirements, and ensuring solutions meet business objectives within constraints.

🎨 UXers enhance user interactions with products by prioritizing a "user-centered" approach. They create user flows, wireframes, prototypes, and refine visual aesthetics throughout the product lifecycle.

🔸Navigating Differences:

While BAs emphasize business aspects, UXers prioritize user experiences. BAs document requirements, while UXers excel in visual communication through wireframes and mock-ups.

🔸Clarity in Roles:

Defined roles are crucial for effective project management. BAs and UXers collaborate on tasks like information architecture and user testing, ensuring alignment in objectives and minimizing rework.

🔸The Rise of Hybrid Roles:

The trend towards hybrid BA-UX roles highlights the increasing value of professionals with cross-functional competencies. Future job requirements may demand proficiency in both disciplines.

🔶Message to Professionals:

Quote from Ian Worley, Head of Product Design & User Experience at Marshall Wace:
"Clients don't buy UX or BA people, they buy solutions. Work together to organize resources and skills, focusing on delivering impactful results." 🚀
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Hey, Business Analysts! Do you want to effectively use Artificial Intelligence in your work? Then, you are at the right place!

Two speakers’ presentations await you at the upcoming Tech Talk with Andersen on August 14 in Minsk (and online):

👨🏻‍💻 Olga Kletskina (Business Analyst), “Trust, but verify. Responsible attitude towards AI in the work of a business analyst”

– Talking about how AI generates results;
– Discussing the main challenges of using AI for BA tasks;
– Highlighting how to verify the results of queries posed to AI.

👨🏻‍💻 Yuliya Pantsiuk (Business Analyst), “How to interact with AI to get the most out of it”


– Analyzing how to craft prompts that elicit comprehensive answers from AI;
– Learning how to automate routine BA tasks to boost efficiency;
– Finding out how to master new ways of using AI for your tasks.

Register here: https://people.andersenlab.com/ru/events/ba-minsk-offline-meetup

Tech Talk details:
Time: 18:00 (CET)/ 19:00 (Minsk time)
🕒 Duration: 1 hour
🗣️ Language: Russian
📍 Offline: Andersen’s office in Minsk
💻 Online: The link to the stream will be sent to your email specified in the registration form

See you!

Become a speaker
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Hi, dear analysts! 👋

It's high time to summarize the results of the survey on which topics are the most interesting for you. Based on your valuable answers, we have three top-rated winners!🏆

Thank you for your contribution to the channel and don't forget to leave your reactions below the posts 💛
Very soon we will be looking at your favourite topics 🔜
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Hi, analysts!👋

A new week and a new topic! Today I propose to start reviewing the top-rated topic of our survey - 🥇 Case Studies.

And for today we have Case study FAQ & Case study tips 💡
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Coming up with an interesting topic, mixing creativity with analytics, integrating an experienced speaker, and, voilà – a new meetup is ready!

On August 23, we’re going to hold an online BA/SA meetup. We’ll tell you how to reveal that a product is developing in the wrong direction. A practice-based approach, as usual.

👨🏻‍💻 Speaker: Vadim Rutkevich (Business Analyst)

Ex-B2B SaaS Product Manager with over 6 years of industry experience. Vadim has successfully built and launched multiple products by leveraging his expertise in product strategy, customer development, and decision-making with limited data. He knows market dynamics, consumer behavior, and competitor analysis inside out, allowing him to identify market opportunities and develop compelling product roadmaps aligned with the business objectives.

Register here:
https://people.andersenlab.com/events/ba-product-online-meetup

This session will provide valuable insights into:


– Product management challenges;
– Sales issues;
– Customer research gaps;
– Product usage problems.

We'll explain how to spot these problems as they emerge, their potential impacts, and actionable strategies to resolve them.

Tech Talk details:

Time: 18:00 (CET)
🕒 Duration: 30 minutes
🗣️ Language: English
💻 Online: The link to the stream will be sent to your email specified in the registration form

See you!

Become a speaker
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Hi, dear analysts! 👋

Yesterday we went over Case study FAQ & Case study tips, today I bring you a great real-life case study of Andersen, where Samsung was the client!
More details of more remarkable case studies of Andersen you can find here 💛
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Hi, dear analysts!🔆
Here are a couple of funny pictures to lift your mood! 🙂
#BAmeme
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Hi, analysts! 👋
Let me introduce you this incredible story of Notion, a company that has had a hard road to development and has achieved widespread popularity with the help of Figma.

This case study is a must read!😉
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