𝟐𝟐 𝐓𝐢𝐭-𝐛𝐢𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤: 𝐓𝐇𝐄 𝟐𝟐 𝐈𝐌𝐌𝐔𝐓𝐀𝐁𝐋𝐄 𝐋𝐀𝐖𝐒 𝐎𝐅 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆.
1. The Law of Leadership
It’s better to be first than it is to be better.
2. The Law of the Category
If you can’t be first in a category, set up a new category you can be first in.
3. The Law of the Mind
It’s better to be first in the mind than it is to be first in the marketplace
4. The Law of Perception
Marketing is not a battle of products. It’s a battle of perception.
5. The Law of Focus
The most powerful concept in marketing is owning a word in the prospect’s mind.
6. The Law of Exclusivity
Two companies cannot own the same word in the prospect’s mind.
7. The Law of the Ladder
The strategy to use depends on which rung you occupy on the ladder.
8. The Law of Duality
In the long run, every market becomes a two-horse race.
9. The Law of the Opposite
If you’re shooting for second place, your strategy is determined by the leader.
10. The Law of Division
Over time, a category will divide and become two or more categories.
11. The Law of Perspective
Marketing effects take place over an extended period of time.
12. The Law of Line Extension
There’s an irresistible pressure to extend the equity of a brand.
13. The Law of Sacrifice
You have to give up something in order to get something.
14. The Law of Attributes
For every attribute, there is an opposite, effective attribute.
15. The Law of Candor
When you admit a negative, the prospect will give you a positive.
16. The Law of Singularity
In each situation, only one move will produce substantial results.
17. The Law of Unpredictability
You can't predict the future unless you write your competitors’ plans.
18. The Law of Success
Success often leads to arrogance and arrogance to failure.
19. The Law of Failure
Failure is to be expected and accepted.
20. The Law of Hype
The situation is often the opposite of the way it appears in the press
21. The Law of Acceleration
Successful programs are not built on fads. They’re built on trends.
22. The Law of Resources
Without adequate funding, an idea won’t get off the ground.
@Business_Library
1. The Law of Leadership
It’s better to be first than it is to be better.
2. The Law of the Category
If you can’t be first in a category, set up a new category you can be first in.
3. The Law of the Mind
It’s better to be first in the mind than it is to be first in the marketplace
4. The Law of Perception
Marketing is not a battle of products. It’s a battle of perception.
5. The Law of Focus
The most powerful concept in marketing is owning a word in the prospect’s mind.
6. The Law of Exclusivity
Two companies cannot own the same word in the prospect’s mind.
7. The Law of the Ladder
The strategy to use depends on which rung you occupy on the ladder.
8. The Law of Duality
In the long run, every market becomes a two-horse race.
9. The Law of the Opposite
If you’re shooting for second place, your strategy is determined by the leader.
10. The Law of Division
Over time, a category will divide and become two or more categories.
11. The Law of Perspective
Marketing effects take place over an extended period of time.
12. The Law of Line Extension
There’s an irresistible pressure to extend the equity of a brand.
13. The Law of Sacrifice
You have to give up something in order to get something.
14. The Law of Attributes
For every attribute, there is an opposite, effective attribute.
15. The Law of Candor
When you admit a negative, the prospect will give you a positive.
16. The Law of Singularity
In each situation, only one move will produce substantial results.
17. The Law of Unpredictability
You can't predict the future unless you write your competitors’ plans.
18. The Law of Success
Success often leads to arrogance and arrogance to failure.
19. The Law of Failure
Failure is to be expected and accepted.
20. The Law of Hype
The situation is often the opposite of the way it appears in the press
21. The Law of Acceleration
Successful programs are not built on fads. They’re built on trends.
22. The Law of Resources
Without adequate funding, an idea won’t get off the ground.
@Business_Library
❤6👍6🔥2
📚 Book - Unbeatable Mind
✍ Author - Mark Devine
Genres > #SelfHelp
Ratings⤵️
Amazon :- (4.5 🌟out of 5🌟)
Good Reads :- (3.9 🌟out of 5🌟)
Book Denoscription⤵️
With over 100 Five-Star Reviews, Unbeatable Mind...
About Author⤵️
MARK DIVINE is a former Navy SEAL and has trained...
@Business_Library
✍ Author - Mark Devine
Genres > #SelfHelp
Ratings⤵️
Amazon :- (4.5 🌟out of 5🌟)
Good Reads :- (3.9 🌟out of 5🌟)
Book Denoscription⤵️
With over 100 Five-Star Reviews, Unbeatable Mind...
About Author⤵️
MARK DIVINE is a former Navy SEAL and has trained...
@Business_Library
👍7❤1
ChatGPT prompts for more ideas that you can generate yourself 💡
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1. "Generate a startup idea in the technology sector."
2. "Propose a business idea that solves a common problem in everyday life."
3. "Create a startup concept that leverages emerging trends and technologies."
4. "Generate an innovative business idea for a niche market."
5. "Propose a startup that disrupts a traditional industry with a fresh approach."
6. "Develop a business idea that promotes sustainability and eco-friendly practices."
7. "Generate a startup concept for a mobile app or web-based service."
8. "Create a business idea that focuses on enhancing user experiences or convenience."
9. "Propose a startup that caters to the sharing economy or collaborative consumption."
10. "Generate a business idea that leverages social media or influencer marketing."
Bonus: the prompts for niches:
1. "Generate a list of emerging and untapped niche markets."
2. "Propose business opportunities in industries that are often overlooked or undervalued."
3. "Create ideas for niche products or services that cater to specific hobbies or interests."
4. "Generate niche market opportunities that target underserved customer segments."
5. "Propose business ideas for niche markets with high growth potential."
6. "Identify untapped opportunities in local or regional markets."
7. "Create ideas for niche businesses that leverage unique cultural or regional characteristics."
8. "Generate business opportunities in niche sectors that have a strong online presence."
9. "Propose ideas for niche markets within the health and wellness industry."
10. "Identify underserved niches in the travel and tourism sector."
@Business_Library
-
1. "Generate a startup idea in the technology sector."
2. "Propose a business idea that solves a common problem in everyday life."
3. "Create a startup concept that leverages emerging trends and technologies."
4. "Generate an innovative business idea for a niche market."
5. "Propose a startup that disrupts a traditional industry with a fresh approach."
6. "Develop a business idea that promotes sustainability and eco-friendly practices."
7. "Generate a startup concept for a mobile app or web-based service."
8. "Create a business idea that focuses on enhancing user experiences or convenience."
9. "Propose a startup that caters to the sharing economy or collaborative consumption."
10. "Generate a business idea that leverages social media or influencer marketing."
Bonus: the prompts for niches:
1. "Generate a list of emerging and untapped niche markets."
2. "Propose business opportunities in industries that are often overlooked or undervalued."
3. "Create ideas for niche products or services that cater to specific hobbies or interests."
4. "Generate niche market opportunities that target underserved customer segments."
5. "Propose business ideas for niche markets with high growth potential."
6. "Identify untapped opportunities in local or regional markets."
7. "Create ideas for niche businesses that leverage unique cultural or regional characteristics."
8. "Generate business opportunities in niche sectors that have a strong online presence."
9. "Propose ideas for niche markets within the health and wellness industry."
10. "Identify underserved niches in the travel and tourism sector."
@Business_Library
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5 THINGS TO PUT YOU AHEAD OF EVERYONE
1. Consistent Hard Work: Hard work is the foundation for success in any field. Consistently putting in effort and striving to improve your skills will set you apart from others.
2. Effective Communication: Being able to communicate effectively with others is a valuable skill that can help you succeed in many areas of life. This includes being able to listen actively, articulate your thoughts clearly, and tailor your communication style to different audiences.
3. Continuous Learning: As mentioned earlier, successful people never stop learning. Continuously expanding your knowledge and skills can give you a competitive edge in your field.
4. Strong Networking: Building and maintaining strong professional relationships can provide opportunities for growth and advancement. Networking involves connecting with others in your industry, attending industry events, and building relationships with colleagues, mentors, and other professionals.
5. Adaptability: Being adaptable and able to adjust to new situations or challenges is an important skill that can help you succeed. The ability to pivot and adjust your strategy can help you overcome obstacles and stay ahead of the curve.
@Business_Library
1. Consistent Hard Work: Hard work is the foundation for success in any field. Consistently putting in effort and striving to improve your skills will set you apart from others.
2. Effective Communication: Being able to communicate effectively with others is a valuable skill that can help you succeed in many areas of life. This includes being able to listen actively, articulate your thoughts clearly, and tailor your communication style to different audiences.
3. Continuous Learning: As mentioned earlier, successful people never stop learning. Continuously expanding your knowledge and skills can give you a competitive edge in your field.
4. Strong Networking: Building and maintaining strong professional relationships can provide opportunities for growth and advancement. Networking involves connecting with others in your industry, attending industry events, and building relationships with colleagues, mentors, and other professionals.
5. Adaptability: Being adaptable and able to adjust to new situations or challenges is an important skill that can help you succeed. The ability to pivot and adjust your strategy can help you overcome obstacles and stay ahead of the curve.
@Business_Library
👍13❤5🔥2