Fashion as a Statement: The Rise of Slogan Tees

From protest to pop culture, slogan T-shirts have shaped fashion history.

* the 1980s, Katharine Hamnett made headlines with bold political messages, while Vivienne Westwood used tees to challenge authority.
* The ‘90s saw band merch explode, and in 2016, Dior’s “We Should All Be Feminists” tee turned activism into high fashion.

Today, brands like Off-White and Balenciaga use slogan tees to spark conversations on social issues. More than just clothing, they’re a reflection of our times.

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DAFES AWARDS — D2 Creative Programming and Media Design Nominations ⭐️

Creative Programming celebrates interactive and generative design projects where programming is the primary tool of implementation.

Media Design is a nomination for professionals in media design, covering websites, digital services, social media projects, and print/digital publications.

👉 Who Can Participate?
Both conceptual and realized projects (published between Nov 1, 2023 – Mar 15, 2025) are eligible. Proof of implementation is not required but may be requested by the jury.

👉 Evaluation Criteria:
Originality of the idea
Quality of visual and interactive components
Technical execution and overall presentation

💫 What will you gain?
→ Get Recognized by Industry Experts
→ Official Digital Certificate
→ International Recognition

Deadline: March 15, 2025

Get more details:
→ Creative Programming
→ Media Design

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Boris Bidjan Saberi

He is a German-Persian designer known for his avant-garde menswear blending streetwear, utility, and artisanal craftsmanship.

Launched in 2006, his brand features asymmetry, layering, distressed leather, and experimental treatments. In 2013, he introduced 11 by BBS, a tech-driven streetwear line collaborating with Salomon.

His collections, shown at Paris Fashion Week, redefine functional high-fashion with a raw, industrial aesthetic, sought after by collectors and fashion enthusiasts.

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