The Swiss style, which emerged in the 1950s–1960s, is an autonomous design system that revolutionised the field of graphic design.

It evolved from principles borrowed from the Bauhaus school, Russian constructivism, and the International Typographic Style. The Swiss style is famous for its minimalist approach, employing modular grid systems, asymmetrical layouts, and sans-serif fonts. It is widely regarded as the foundation of contemporary graphic design.

DAFES PROJECTOR🔦 had the opportunity to interview Alex Dujet, a prominent figure in the Swiss graphic design school.

→ read to learn more about Dujet's approach, inspirations, and career path

A few more words about the Swiss school in our #daily_design this week👀

Visual identity for Théâtre Public Montreuil
by Neo Neo
 
Established in 2010 by Thuy-An Hoang and Xavier Erni, Neo Neo is a Swiss studio that specializes in art direction and graphic design and collaborates with artists, cultural institutions, and private companies to create innovative and modern concepts and designs.

🔗see the project in detail

#daily_fashion

Lolita is a unique style that originates from 1990s Japanese street fashion, mixing Victorian and Rococo aesthetics with the Kawaii style.

Lolita fashion is characterised by outfits adorned with an abundance of lacy frills and ruffles and delicate accessories like headpieces, gloves, and parasols. The style is firmly associated with such brands as MIHO MATSUDA, Metamorphose temps de fille, Angelic Pretty, and others.

🔗see more rare archival visuals of Japanese street fashion

#daily_design

Identity for the Ransom Note🎧
by Warriors Studio (Scotland)
 
Ransom Note operates as an online magazine and runs a record label, encompassing music, the arts, and culture. The agency assisted with the platform’s brand communication, working on coherence and clarity and uniting the brand's visual language.
 
🔗see the full case study

⛓HOFMANNITA — Cool
by Alisa Rozanchugova

The animated music video accompanying the track "Cool" by alternative rap artist Hofmannita illustrates the evolution of the main character in the face of stalking and mistreatment, as they undergo a transformation into a more assertive and determined individual, ready to confront the world.

🔗see the project in detail

#daily_art