🧵 Threads of Heritage

The collaboration between Igor Gurovich and Concept Carpet Lab reimagines Armenian carpet weaving through the lens of contemporary art. This unique collection blends mythology with industrial motifs, transforming traditional techniques into a medium for bold artistic expression.

Each carpet is a personal manifesto by the artist, merging cultural heritage with modern ideas. Classic forms give way to striking art pieces, creating powerful interior accents that tell their own stories.

📚 Crafted with natural materials and traditional methods, these carpets are more than decor — they are true works of art.

🔗 Discover the collection and explore its meaning

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Fashion Photography: A True Art Form Through History 📸

This form of art is more than showcasing clothes—it's a form of art that’s evolved over decades, blending style, storytelling, and culture.

🖇 Its roots trace back to 1911, when photographer Edward Steichen shot the first modern fashion photos for Art et Décoration. His images elevated fashion from mere documentation to high art, setting the tone for decades to come.

🖇 In the 1930s and 40s, Cecil Beaton and Horst P. Horst infused glamour and drama into fashion photography, often drawing inspiration from fine art and cinema.

🖇 The 90s marked the rise of supermodel culture, with photographers like Peter Lindbergh embracing raw, natural beauty.

Today, fashion photography continues to push boundaries, merging technology and artistry to create visual masterpieces that inspire and captivate ✨

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Typographie: A Manual of Design by Emil Ruder 📖

This book is a cornerstone of the Swiss Design Movement, championing principles like clarity, functionality, and precision. Ruder explores typography not just as a visual element but as a core medium of communication.

This manual bridges the gap between technical execution and design philosophy, making it invaluable for designers seeking to create functional, thoughtful, and timeless designs. Whether you're working on a magazine layout, a poster, or a digital interface, Ruder’s principles remain as relevant as ever.

For anyone serious about mastering typography, this book is an enduring reference—a true masterpiece in the field of design.

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