An Introduction to Link Shorteners

A Link Shortener is a website or application that turns long links into short ones, that redirect to the long link.The short version just redirects you to the long version – which makes for easier sharing especially on social networks like Twitter.

Why Use A Link Shortener?

✅ Save space and “beautify” links. Short links look better and are more user friendly. For some types of communications like text messages or Twitter posting it’s crucial to keep links short to leave room for a message (as you probably know a tweet is 140 characters long)

✅ Tracking & statistics. Some shorteners give statistics about clicks, impressions and a range of other traceable data.

✅ Hide a target URL. When you see a shortened URL, you don’t know where you will land after you click it. So, some people use this to disguise the target URL.

How Paid Shorteners Work

If you add an advertising layer to a classic shortener, you get paid link shortener. 
The layer is added between a shortened URL and destination page and this is how money comes into play.

How it works in practice:

Visitor clicks a shortened link (shortened URL)

Ad is displayed on an intermediate page – you earn money.

The visitor is redirected from the intermediate page to the destination page (long URL)

This method of earning money has some interesting advantages. Disadvantages include different cost per link depending on geographical location also, clicking your own link may lead to your account blockage.

For a long time I have been using Shorte.stas my main paid link shortened.
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