[Framing African Tech Market]
"Point A is where new tech is ready to be adopted by the market today, triggering a leapfrog. This was the ZIRP-era approach to African VC. Point D is the opposite, where both tech and markets are not yet ready for change and so we are told we must be patient for Africa’s demographic destiny to be realized decades into the future. This is an approach that’s largely reflected by philanthropic capital.
Let’s fade both of these inflection points for the reasons we covered in the first half about why we believe they suffer from the Frontier Blindside.
So this brings us to Points B and C. These are the inflection points that rightly assume Africa’s digital opportunity sits in a space between atoms and bits and will continue to do so for quite some time. However, not every startup is built to thrive in this space and this is where things get interesting."
"Point A is where new tech is ready to be adopted by the market today, triggering a leapfrog. This was the ZIRP-era approach to African VC. Point D is the opposite, where both tech and markets are not yet ready for change and so we are told we must be patient for Africa’s demographic destiny to be realized decades into the future. This is an approach that’s largely reflected by philanthropic capital.
Let’s fade both of these inflection points for the reasons we covered in the first half about why we believe they suffer from the Frontier Blindside.
So this brings us to Points B and C. These are the inflection points that rightly assume Africa’s digital opportunity sits in a space between atoms and bits and will continue to do so for quite some time. However, not every startup is built to thrive in this space and this is where things get interesting."
[How to Frame a Great Story]
✍🏾Attention-Grabbing Frame: Start with a spark that hooks your audience instantly.
Great stories grab attention. They spark the imagination of big, important audiences.
✍🏾 Authenticity Frame: Build your story on truth and consistency—no fake details allowed.
Great stories feel true. Not always fact, but always authentic and consistent. People spot fake fast.
✍🏾Bold Promise Frame: Make a daring, clear promise that excites and intrigues.
Great stories make bold promises. Fun, safety, or shortcuts—make it daring or forget it.
✍🏾Trust Frame: Shape your story to earn and keep the audience’s trust.
Great stories build trust. Trust is rare. Without it, your story falls flat.
✍🏾Subtlety Frame: Leave space for the audience to connect the dots themselves.
Great stories are subtle. Less detail, more power. Let people fill in the blanks.
✍🏾Speed Frame: Deliver your story quickly—first impressions stick.
Great stories hit fast. First impressions matter—make them count.
✍🏾Simplicity Frame: Keep it lean; don’t rely on heavy materials or long pitches.
Great stories don’t need fancy brochures. You’re either ready to listen or not.
✍🏾Sensory Frame: Appeal to feelings and senses, not just logic.
Great stories speak to senses, not logic. People decide quickly, sometimes with just a sniff.
✍🏾Niche Frame: Target a specific, small audience that shares your worldview.
Great stories target a tiny tribe. Don’t try to please everyone; focus on the few who share your view.
✍🏾Consistency Frame: Ensure every part of your story fits perfectly—no contradictions.
Great stories don’t contradict. Everything must fit—location, menu, staff. No mixed signals.
✍🏾Belief-Confirmation Frame: Align your story with what your audience already believes to make them feel smart and secure.
Great stories confirm beliefs. They make people feel smart and secure, not confused.
✍🏾Attention-Grabbing Frame: Start with a spark that hooks your audience instantly.
Great stories grab attention. They spark the imagination of big, important audiences.
✍🏾 Authenticity Frame: Build your story on truth and consistency—no fake details allowed.
Great stories feel true. Not always fact, but always authentic and consistent. People spot fake fast.
✍🏾Bold Promise Frame: Make a daring, clear promise that excites and intrigues.
Great stories make bold promises. Fun, safety, or shortcuts—make it daring or forget it.
✍🏾Trust Frame: Shape your story to earn and keep the audience’s trust.
Great stories build trust. Trust is rare. Without it, your story falls flat.
✍🏾Subtlety Frame: Leave space for the audience to connect the dots themselves.
Great stories are subtle. Less detail, more power. Let people fill in the blanks.
✍🏾Speed Frame: Deliver your story quickly—first impressions stick.
Great stories hit fast. First impressions matter—make them count.
✍🏾Simplicity Frame: Keep it lean; don’t rely on heavy materials or long pitches.
Great stories don’t need fancy brochures. You’re either ready to listen or not.
✍🏾Sensory Frame: Appeal to feelings and senses, not just logic.
Great stories speak to senses, not logic. People decide quickly, sometimes with just a sniff.
✍🏾Niche Frame: Target a specific, small audience that shares your worldview.
Great stories target a tiny tribe. Don’t try to please everyone; focus on the few who share your view.
✍🏾Consistency Frame: Ensure every part of your story fits perfectly—no contradictions.
Great stories don’t contradict. Everything must fit—location, menu, staff. No mixed signals.
✍🏾Belief-Confirmation Frame: Align your story with what your audience already believes to make them feel smart and secure.
Great stories confirm beliefs. They make people feel smart and secure, not confused.
❤2
“What’s another frame for this situation?”
Reframing doesn’t mean denying truth. It means opening space for more than one truth.
Reframing doesn’t mean denying truth. It means opening space for more than one truth.
Live Unframed
You are the framer, and ya'll can always choose again.
Frames will always exist, but we can live aware of them, conscious of our role, and free to shift them.
Your Frame Isn't Your Fault. But It Is Your Responsibility.
You are the framer, and ya'll can always choose again.
Frames will always exist, but we can live aware of them, conscious of our role, and free to shift them.
Your Frame Isn't Your Fault. But It Is Your Responsibility.
The Core Frames
1. Identity Frame
(“Who am I?”).
2. Power Frame
(“What authority do I hold?”).
3. Story Frame
(“What narrative defines this situation?”).
4. Goal Frame
(“What outcome matters here?”).
1. Identity Frame
(“Who am I?”).
2. Power Frame
(“What authority do I hold?”).
3. Story Frame
(“What narrative defines this situation?”).
4. Goal Frame
(“What outcome matters here?”).
ፍሬሞች ኃይላቸውን የሚያሳዩት በሚያጎሉዋቸው ነገሮች ብቻ ሳይሆን በሚተዉዋቸውም ጭምር ነው።
Erving Goffman, a noted Canadian-American sociologist who, in his book Frame Analysis: An Essay on the Organization of Experience (1974), explores the extent to which social frameworks enable us to organize and interpret experience, describes frames as principles of organization that govern our subjective involvement in events. Frame analysis is thus the examination of those principles of organization.
Some frames are neatly ordered and arranged as systems of rules, while others are more loosely arranged and articulated. Frames may be primary or secondary, implicit or explicit, and they may function as guides to our understanding of social events or situations.
Every social group may utilize its own frames (viewpoints, attitudes, or belief systems) for the purpose of dealing with and understanding social reality.
Erving Goffman, a noted Canadian-American sociologist who, in his book Frame Analysis: An Essay on the Organization of Experience (1974), explores the extent to which social frameworks enable us to organize and interpret experience, describes frames as principles of organization that govern our subjective involvement in events. Frame analysis is thus the examination of those principles of organization.
Some frames are neatly ordered and arranged as systems of rules, while others are more loosely arranged and articulated. Frames may be primary or secondary, implicit or explicit, and they may function as guides to our understanding of social events or situations.
Every social group may utilize its own frames (viewpoints, attitudes, or belief systems) for the purpose of dealing with and understanding social reality.
👍2
How we see the world is shaped less by the facts themselves and more by the frame through which we view them. The frame of reference we choose-consciously or unconsciously-affects our perceptions, decisions, and even our happiness.
Evidence-Based Reframing.
Reframing is more than a mental trick-it is a powerful act of agency that puts you back in the driver’s seat of your own life. When you reframe, you choose how to interpret events, shifting from a passive recipient of circumstances to an active creator of meaning and possibility.
Unlocking Your Agency.
Reframing is more than a mental trick-it is a powerful act of agency that puts you back in the driver’s seat of your own life. When you reframe, you choose how to interpret events, shifting from a passive recipient of circumstances to an active creator of meaning and possibility.
Unlocking Your Agency.
👍1
ሪፍሬሚንግ ኔግሌክት / Re-framing Neglect.
📌የአይዳ ሙሉነህ የፎቶግራፍ ዓውደርዕይ
በአይዳ ሙሉነህ ተዘጋጅቶ በ ዘ-ኢንድ ፈንድ አዘጋጅነት እና በሪቺንግ ዘ-ላስት ማይል ድጋፍ ለህዝብ የቀረበው ሪፍሬሚንግ ኔግሌክት የተሰኘ የፎቶ ዓውደ-ርዕይ ተከፈተ፡፡
በዓውደ-ርዕዩ አይዳ ሙሉነህን ጨምሮ የሰባት አፍሪካዊ የፎቶግራፍ ባለሙያዎች ስራ ስብስብ የቀረበ ሲሆን በዋነኝነትም ደሀ ከሚባሉ አገራት ውስጥ ከሚከሰቱ በሽታዎች ያላቸውን ማህበራዊ እና ኢኮሚያዊ ጫና ለተመልካች ለማቅረብና የአፍሪካዊያንን ድምፅ ለአለም ለማሰማት የተዘጋጀ እንደሆነ ተገልጿል፡፡
በስራዎቻቸው ጠንካራ ታሪክን በፎቶ የማስቀረት እና ማህረሰቡ የሚያልፍበትን እውነታ የማንፀባረቅ ድንቅ ችሎታ ያላቸው የስድስት አፍሪካዊ ባለሙያዎች 54 የስነጥበብ ስራዎችና ዘጋቢ‐ፎቶዎች የተካተተበት ዓውደ-ርዕይ ስነ-ጥበብ ምን ያህል ወሳኝ ጉዳዮችን የማጉላት ትልቅ አቅም እንዳለው ያሳያሉ ተብሏል፡፡
እ.ኤ.አ በ2022 ተጀምሮ በሰሜን አሜሪካ፣ በአውሮፓ እና በአፍሪካ 2.8 ሚሊዮን ሰዎችን ተደራሽ ያደረገው ይሄው ዓውደ-ርዕይ በታላቅ ክብረበአል ሚያዚያ 16 ቀን 2017 ዓ.ም ከቀኑ 12 ሰአት ጀምሮ እስከ ግንቦት 19 2017ዓ.ም በገብረክርስቶስ ደስታ ማዕከል ለተመልካች ክፍት ይሆናል፡፡
📌የአይዳ ሙሉነህ የፎቶግራፍ ዓውደርዕይ
በአይዳ ሙሉነህ ተዘጋጅቶ በ ዘ-ኢንድ ፈንድ አዘጋጅነት እና በሪቺንግ ዘ-ላስት ማይል ድጋፍ ለህዝብ የቀረበው ሪፍሬሚንግ ኔግሌክት የተሰኘ የፎቶ ዓውደ-ርዕይ ተከፈተ፡፡
በዓውደ-ርዕዩ አይዳ ሙሉነህን ጨምሮ የሰባት አፍሪካዊ የፎቶግራፍ ባለሙያዎች ስራ ስብስብ የቀረበ ሲሆን በዋነኝነትም ደሀ ከሚባሉ አገራት ውስጥ ከሚከሰቱ በሽታዎች ያላቸውን ማህበራዊ እና ኢኮሚያዊ ጫና ለተመልካች ለማቅረብና የአፍሪካዊያንን ድምፅ ለአለም ለማሰማት የተዘጋጀ እንደሆነ ተገልጿል፡፡
በስራዎቻቸው ጠንካራ ታሪክን በፎቶ የማስቀረት እና ማህረሰቡ የሚያልፍበትን እውነታ የማንፀባረቅ ድንቅ ችሎታ ያላቸው የስድስት አፍሪካዊ ባለሙያዎች 54 የስነጥበብ ስራዎችና ዘጋቢ‐ፎቶዎች የተካተተበት ዓውደ-ርዕይ ስነ-ጥበብ ምን ያህል ወሳኝ ጉዳዮችን የማጉላት ትልቅ አቅም እንዳለው ያሳያሉ ተብሏል፡፡
እ.ኤ.አ በ2022 ተጀምሮ በሰሜን አሜሪካ፣ በአውሮፓ እና በአፍሪካ 2.8 ሚሊዮን ሰዎችን ተደራሽ ያደረገው ይሄው ዓውደ-ርዕይ በታላቅ ክብረበአል ሚያዚያ 16 ቀን 2017 ዓ.ም ከቀኑ 12 ሰአት ጀምሮ እስከ ግንቦት 19 2017ዓ.ም በገብረክርስቶስ ደስታ ማዕከል ለተመልካች ክፍት ይሆናል፡፡