"The hardest part of any real decision is sitting in the discomfort of not knowing. The answer doesn’t come from thinking harder: It comes from staying in the silence long enough for clarity to arrive."
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"Tell Them Frame" would make the world a better place imo.
Think the waiter was friendly?
Tell them.
Your friend looked good today?
Tell them.
Someone's work inspired you?
Tell them.
The world is loud with criticism and quiet with appreciation. Be the exception. It could make someone's day.
Think the waiter was friendly?
Tell them.
Your friend looked good today?
Tell them.
Someone's work inspired you?
Tell them.
The world is loud with criticism and quiet with appreciation. Be the exception. It could make someone's day.
Reframing shareholders as not owners of a company, but suppliers of capital. If they don’t like the returns, they can invest elsewhere.
consciousness isn't framed yet.
It’s often forgotten that Francis Crick, who along with James Watson discovered the structure of DNA, spent the last 25 years of his life researching the brain. In fact he spent as long researching the brain as he had on molecular biology and genetics, publishing 23 research papers, many articles and two books on neuroscience and consciousness.
Crick was intrigued by how little was known about consciousness. He found it “remarkable that most of the work in both cognitive science and the neurosciences makes no reference to consciousness”.
It’s often forgotten that Francis Crick, who along with James Watson discovered the structure of DNA, spent the last 25 years of his life researching the brain. In fact he spent as long researching the brain as he had on molecular biology and genetics, publishing 23 research papers, many articles and two books on neuroscience and consciousness.
Crick was intrigued by how little was known about consciousness. He found it “remarkable that most of the work in both cognitive science and the neurosciences makes no reference to consciousness”.
There’s a woman named Kalina Christoff who studies what’s called spontaneous thought. I looked at some of her work, which includes things like daydreaming and mind wandering. These are very interesting phenomena where the mind just finds its own path.
She put experienced meditators in an MRI scanner and told them to press a button whenever a thought arose. They were trying not to have any thoughts at all. What she concluded was that you can only go about ten seconds without a thought.
But here’s the interesting part. When people pressed the button, she could see what was happening in the brain at the same time the thought appeared. She noticed activity in the memory center she was observing, the hippocampus, about four seconds before the person was aware of the thought.
So there is actually a very elaborate and fairly long process before thoughts become conscious. They seem to exist somewhere else first, and then they pop into what we call the stream of consciousness.
The fact that it takes about four seconds suggests that something is going on during that time. Perhaps different thoughts are competing with one another to get into that workspace.
She put experienced meditators in an MRI scanner and told them to press a button whenever a thought arose. They were trying not to have any thoughts at all. What she concluded was that you can only go about ten seconds without a thought.
But here’s the interesting part. When people pressed the button, she could see what was happening in the brain at the same time the thought appeared. She noticed activity in the memory center she was observing, the hippocampus, about four seconds before the person was aware of the thought.
So there is actually a very elaborate and fairly long process before thoughts become conscious. They seem to exist somewhere else first, and then they pop into what we call the stream of consciousness.
The fact that it takes about four seconds suggests that something is going on during that time. Perhaps different thoughts are competing with one another to get into that workspace.
Kalina Christoff Research on spontaneous thought suggests that our minds generate ideas before we become aware of them. In one experiment, experienced meditators were asked to press a button whenever a thought appeared. Brain scans showed activity in the hippocampus about four seconds before participants consciously noticed the thought. This suggests that thoughts form and compete in the background before entering conscious awareness. In terms of framing, it means what we perceive as a “new thought” is often the result of earlier mental processes shaping which idea finally reaches our attention.
Feelings frame vulnerability.
AIs will fool us into believing they are conscious. We are already seeing that with AI psychosis and people forming emotional bonds with machines. That is the literal definition of the word dehumanizing. Yet we are still moving in that direction.
So who are we? What is actually special about us?
I would argue that we have more in common with animals, who like us are mortal, can suffer, and are vulnerable, than we do with machines. Machines are incredibly smart. At the level of intelligence, they may eventually outstrip us. In some ways they might already have.
But they cannot feel.
I do not think they ever will, because feelings have no meaning without vulnerability. They require mortality. Feel require a story that frames 'em.
If you do not have a story, there is no context for feeling. There is no lived experience behind it.
AIs will fool us into believing they are conscious. We are already seeing that with AI psychosis and people forming emotional bonds with machines. That is the literal definition of the word dehumanizing. Yet we are still moving in that direction.
So who are we? What is actually special about us?
I would argue that we have more in common with animals, who like us are mortal, can suffer, and are vulnerable, than we do with machines. Machines are incredibly smart. At the level of intelligence, they may eventually outstrip us. In some ways they might already have.
But they cannot feel.
I do not think they ever will, because feelings have no meaning without vulnerability. They require mortality. Feel require a story that frames 'em.
If you do not have a story, there is no context for feeling. There is no lived experience behind it.
Framing Startups
Product Type × Market Type
Product Type:
Market types:
we can place Ethiopian startups into the same 3×3 grid frame
Product Type × Market Type
Product Type:
Painkiller → Solves an urgent, expensive problem (people must use it).
Toothpick → Nice-to-have tool; improves convenience but not critical.
Vitamin → Improves life gradually (education, productivity, lifestyle).
Market types:
Red Ocean → Highly competitive / known market.
Orange Ocean → Emerging market with some competition.
Blue Ocean → New market category with little competition.
we can place Ethiopian startups into the same 3×3 grid frame
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