It has been a year since Telegram started its monetization, but the results have already exceeded our expectations.

Unlike other apps, we took a privacy-conscious approach to ads: we decided that no personal data should be used for targeting and that promoted messages should only be shown in public one-to-many channels. Despite that, our ads have significantly outperformed the market and put Telegram on a steady path towards financial sustainability.

Telegram Premium, which we introduced just 5 months ago, quickly surpassed 1 million subscribers and has become one of the most successful examples of a social media subnoscription plan ever launched. While it still represents just a fraction of Telegram’s overall revenue, Telegram Premium is growing steadily every day, and one day may even rival our ads.

The future looks exciting. The additional monetization strategies I discussed in my previous posts are already bearing fruit, and the features we are working on now will set the foundation for further financial growth for Telegram in 2023.

Thanks to successful monetization, Telegram will be able to pay for the servers, traffic and wages necessary to keep building new features and supporting existing ones. While some other apps consider their users a tool to maximize revenue, we consider revenue a tool to maximize value for our users.