Collecting digital images (.jpg etc.) as NFT art actually pierces the essence of an art collection. The concept of “owning” something is in fact abstract, and as a mechanism to ensure that concept, NFT art relies on cryptocurrency, Web 3.0, and blockchain—magic words—for it to function. Physical artworks, as corporeal objects, need materials such as canvas and paint, or stone and metal, to bolster the concepts that back up their values. But it’s possible that actually such materials are not required for art to be art. That’s the most notable thing that is revealed when you start making NFT art - Takashi Murakami.
CHECK OUT THE FULL INTERVIEW ON ARTNET
CHECK OUT THE FULL INTERVIEW ON ARTNET
👍1
We just had a fantastic interview with Ukrainian multidisciplinary artist Julia Beliaeva about her almost prophetic art, first days of Russian invasion and moral dilemma for female artist when witnessing atrocities of ongoing war.
There’s a funny story. Before the war, I was proposed to make an NFT collection. It was interesting but at some point I was told that I need to consider the market and demand… I answered that I won’t draw the monkeys. It was the end of the conversation - Julia Beliaeva
FULL INTERVIEW AT COEVAL MAGAZINE
@mzm2night
There’s a funny story. Before the war, I was proposed to make an NFT collection. It was interesting but at some point I was told that I need to consider the market and demand… I answered that I won’t draw the monkeys. It was the end of the conversation - Julia Beliaeva
FULL INTERVIEW AT COEVAL MAGAZINE
@mzm2night
Key notes from New Frontiers in Fashion and Technology dedicated to metaverse & fashion.
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams presented by growing consumer engagement with the metaverse.
Pioneers in the metaverse have shown there is a business case for fashion brands to invest in virtual worlds. Granted, a fully formed metaverse — comprising an interconnected, virtual ecosystem that overlaps with or offers an alternative to physical reality — is not yet possible given technology constraints. But brands’ experiments with metaverse principles, such as virtual fashion, extended reality, gaming and non-fungible tokens (NFTs), demonstrate the impact that virtual activities can have as marketing and community-building tools for fashion. Global spending on virtual assets reached around $110 billion in 2021 and is expected to grow at roughly the same rate as the gaming market to be worth around $135 billion or higher by 2024.
The next frontier for leading brands will be to translate unproven technologies into sustainable revenue streams, effectively separating hype from reality. Over the next two to five years, fashion brands focused on metaverse innovation and commercialisation could generate more than 5 percent of revenues by investing in virtual activities today.
Looking beyond a five-year horizon, some bullish observers expect mass consumer adoption of virtual worlds, creating the biggest opportunity for the fashion industry since e-commerce. The bears predict that the hype around the metaverse will fade as technologies fail to meet expectations or users prove reluctant to use virtual spaces as extensively as some business plans are counting on.
The pace of adoption will be driven by technological advancement, the interoperability between virtual environments and social acceptance. Tech players as well as fashion start-ups and brands need to develop technologies that help evolve today’s unrefined virtual experiences into mature, immersive realities. Mass consumer adoption could be a significant hurdle — 78% of people who have already ventured into virtual worlds say they miss physical interaction when doing so.
In virtual spaces and on social media platforms, the appetite for creating and adapting online identities is high: approximately 70% of US consumers from Gen-Z to Gen-X rate their digital identity as somewhat important or very important. A similar appetite for virtual goods can be found in China, where 70% of luxury consumers have purchased or will consider purchasing virtual assets.
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams presented by growing consumer engagement with the metaverse.
Pioneers in the metaverse have shown there is a business case for fashion brands to invest in virtual worlds. Granted, a fully formed metaverse — comprising an interconnected, virtual ecosystem that overlaps with or offers an alternative to physical reality — is not yet possible given technology constraints. But brands’ experiments with metaverse principles, such as virtual fashion, extended reality, gaming and non-fungible tokens (NFTs), demonstrate the impact that virtual activities can have as marketing and community-building tools for fashion. Global spending on virtual assets reached around $110 billion in 2021 and is expected to grow at roughly the same rate as the gaming market to be worth around $135 billion or higher by 2024.
The next frontier for leading brands will be to translate unproven technologies into sustainable revenue streams, effectively separating hype from reality. Over the next two to five years, fashion brands focused on metaverse innovation and commercialisation could generate more than 5 percent of revenues by investing in virtual activities today.
Looking beyond a five-year horizon, some bullish observers expect mass consumer adoption of virtual worlds, creating the biggest opportunity for the fashion industry since e-commerce. The bears predict that the hype around the metaverse will fade as technologies fail to meet expectations or users prove reluctant to use virtual spaces as extensively as some business plans are counting on.
The pace of adoption will be driven by technological advancement, the interoperability between virtual environments and social acceptance. Tech players as well as fashion start-ups and brands need to develop technologies that help evolve today’s unrefined virtual experiences into mature, immersive realities. Mass consumer adoption could be a significant hurdle — 78% of people who have already ventured into virtual worlds say they miss physical interaction when doing so.
In virtual spaces and on social media platforms, the appetite for creating and adapting online identities is high: approximately 70% of US consumers from Gen-Z to Gen-X rate their digital identity as somewhat important or very important. A similar appetite for virtual goods can be found in China, where 70% of luxury consumers have purchased or will consider purchasing virtual assets.
Key notes from New Frontiers in Fashion and Technology dedicated to metaverse & fashion [CONTINUATION].
Some companies are using augmented
reality (AR), to enable users to alter photos and videos, and are creating digital skins to change
the appearance of a user’s avatar. For example, digital fashion start-up DressX, which sells virtual clothing that can be added to a photo and posted on social media, has partnered with brands such as H&M to launch digital collections. Meanwhile, users on online gaming platforms such as Roblox update their avatars with new skins regularly.
Furthermore, if brands choose to partner with virtual platforms, in gaming or otherwise, the top-line opportunity may be dampened by high take rates, which could reach as high as 50% commission on revenues.
Much of the frenzy about blockchain-based NFTs has been centred around digital art collectibles, which are in some cases bought and traded for inordinate sums, driving news headlines as some observers scratch their heads. The compound annual growth rate of the value of the NFT market skyrocketed 750% between 2018 and 2021, from $41 million to $24.9 billion.
But the rapid rate of growth in NFT sales
is already starting to moderate. Indeed, the daily trading volume on NFT marketplace OpenSea fell by 80% between February and March 2022.
The potential revenue generation of in-game outfits and accessories can be significant. Gucci sold a virtual version of its Dionysus bag for the equivalent of $6 on Roblox, which later led to bids of more than $4,000 per bag when resold on the secondhand market.
The long-term business opportunity for fashion brands to engage with NFTs will likely serve more pragmatic purposes by using NFTs as loyalty tokens. Gucci, Adidas and The Hundreds, among others, have used NFTs to offer benefits like early access to new NFT drops and physical products, essentially serving as a membership programme. In a sense, these NFTs are digital collectibles, since users cannot yet wear them in virtual worlds, though they could use them for social media profiles. Brands are starting to add more utility to collectible NFTs, which could make buying one more worthwhile to consumers and translate into a long-term opportunity for brands.
Business of Fashion
Some companies are using augmented
reality (AR), to enable users to alter photos and videos, and are creating digital skins to change
the appearance of a user’s avatar. For example, digital fashion start-up DressX, which sells virtual clothing that can be added to a photo and posted on social media, has partnered with brands such as H&M to launch digital collections. Meanwhile, users on online gaming platforms such as Roblox update their avatars with new skins regularly.
Furthermore, if brands choose to partner with virtual platforms, in gaming or otherwise, the top-line opportunity may be dampened by high take rates, which could reach as high as 50% commission on revenues.
Much of the frenzy about blockchain-based NFTs has been centred around digital art collectibles, which are in some cases bought and traded for inordinate sums, driving news headlines as some observers scratch their heads. The compound annual growth rate of the value of the NFT market skyrocketed 750% between 2018 and 2021, from $41 million to $24.9 billion.
But the rapid rate of growth in NFT sales
is already starting to moderate. Indeed, the daily trading volume on NFT marketplace OpenSea fell by 80% between February and March 2022.
The potential revenue generation of in-game outfits and accessories can be significant. Gucci sold a virtual version of its Dionysus bag for the equivalent of $6 on Roblox, which later led to bids of more than $4,000 per bag when resold on the secondhand market.
The long-term business opportunity for fashion brands to engage with NFTs will likely serve more pragmatic purposes by using NFTs as loyalty tokens. Gucci, Adidas and The Hundreds, among others, have used NFTs to offer benefits like early access to new NFT drops and physical products, essentially serving as a membership programme. In a sense, these NFTs are digital collectibles, since users cannot yet wear them in virtual worlds, though they could use them for social media profiles. Brands are starting to add more utility to collectible NFTs, which could make buying one more worthwhile to consumers and translate into a long-term opportunity for brands.
Business of Fashion
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MetaSavvy
BoF Professional Summit: New Frontiers in Fashion and Technology.
🗓Save the date
Wednesday May 4, 2022 - The Times Center, New York.
Limited tickets are available to attend in person in New York — or join the global livestream 🌐
🗓Save the date
Wednesday May 4, 2022 - The Times Center, New York.
Limited tickets are available to attend in person in New York — or join the global livestream 🌐
Explore the vast collection of NFTs with the first version of Coinbase NFT 🌀
Beta testers will be able to create a Coinbase NFT profile to buy and sell NFTs using any self-custody wallet!
For a limited time only, there’ll be no Coinbase transaction fees 🤑
CREATE.
COLLECT.
CONNECT.
at nft.coinbase.com
Beta testers will be able to create a Coinbase NFT profile to buy and sell NFTs using any self-custody wallet!
For a limited time only, there’ll be no Coinbase transaction fees 🤑
CREATE.
COLLECT.
CONNECT.
at nft.coinbase.com
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Some news in The Garden, AZUKI's brand for metaverse.
Each Azuki holder has been airdropped a token, which can be used to redeem the jacket in the coming weeks. All royalties from the secondary market trading of the Azuki Twin Tigers Jacket token will go towards supporting Stand With Asians, an AAPI-focused community fund.
The Azuki Twin Tigers Jacket is inspired by "Sukajan" jackets, an all-time classic fashion piece dating back to the 1940s that combines American & Japanese street culture. Azuki added their own twist on the jacket, creating a beautiful piece symbolizing the solidarity of the Azuki garden.
Holders of the Azuki Twin Tigers Jacket token will be able to claim the physical jacket soon.
Each Azuki holder has been airdropped a token, which can be used to redeem the jacket in the coming weeks. All royalties from the secondary market trading of the Azuki Twin Tigers Jacket token will go towards supporting Stand With Asians, an AAPI-focused community fund.
The Azuki Twin Tigers Jacket is inspired by "Sukajan" jackets, an all-time classic fashion piece dating back to the 1940s that combines American & Japanese street culture. Azuki added their own twist on the jacket, creating a beautiful piece symbolizing the solidarity of the Azuki garden.
Holders of the Azuki Twin Tigers Jacket token will be able to claim the physical jacket soon.
🔥5,000 USDT Giveaway From Kishu Inu x Bybit NFT🔥
To participate and win💰
all you have to do is to follow their communities and social media accounts. It's as simple as that!
Participate ➡️ HERE.
Don't forget to join Bybit NFT community for more news and to check out the new, exciting NFTs on Bybit NFT Marketplace 💥
To participate and win💰
all you have to do is to follow their communities and social media accounts. It's as simple as that!
Participate ➡️ HERE.
Don't forget to join Bybit NFT community for more news and to check out the new, exciting NFTs on Bybit NFT Marketplace 💥
Artist and writer Alice Bucknell presents a new series of talks, screenings and performances, aimed at helping us to envision the future worlds we want to inhabit.
New Worlds is an experimental series, merging magic and technology to explore the interconnected topics of sound and ritual, myth-making, non-linear storytelling, ecological futures, and more-than-human narratives.
In an ever-complexifying present, where vital reconceptions of history and speculations on the future converge, the need for critically imagining new and alternative worlds has become a vital practice.
Featuring nine artists across five events, these evening sessions will feature performances, installations and film screenings alongside conversations with the artists, moderated by Bucknell.
PROGRAMME ✳️
NEW WORLDS is available through 26 May - 21 Jul 2022 at SOMERSET HOUSE STUDIOS.
New Worlds is an experimental series, merging magic and technology to explore the interconnected topics of sound and ritual, myth-making, non-linear storytelling, ecological futures, and more-than-human narratives.
In an ever-complexifying present, where vital reconceptions of history and speculations on the future converge, the need for critically imagining new and alternative worlds has become a vital practice.
Featuring nine artists across five events, these evening sessions will feature performances, installations and film screenings alongside conversations with the artists, moderated by Bucknell.
PROGRAMME ✳️
NEW WORLDS is available through 26 May - 21 Jul 2022 at SOMERSET HOUSE STUDIOS.
Animated anthology Love, Death + Robots returns with a third volume produced by Tim Miller and David Fincher. And now it is accompanied by NFTs.
9 Love, Death + Robots QR-Coded Artworks have been strewn across the digital and physical world. Each piece of special, limited edition imagery reflects Love, Death + Robots’ unique collective of visual perspectives and creative storytelling from Volume 3. Users have to look out for Love, Death + Robots QR codes to scan in order to unlock the art. Mint the art as an NFT, and voilà.
The scavenger hunt was created in partnership with Web3 studio Feature and includes nine pieces of QR-Coded digital artwork in various mediums, including billboards, videos, and episodes of the sci-fi series.
9 Love, Death + Robots QR-Coded Artworks have been strewn across the digital and physical world. Each piece of special, limited edition imagery reflects Love, Death + Robots’ unique collective of visual perspectives and creative storytelling from Volume 3. Users have to look out for Love, Death + Robots QR codes to scan in order to unlock the art. Mint the art as an NFT, and voilà.
The scavenger hunt was created in partnership with Web3 studio Feature and includes nine pieces of QR-Coded digital artwork in various mediums, including billboards, videos, and episodes of the sci-fi series.
CHANEL MAKE THEIR FIRST METAVERSE MOVE FOR VIRTUAL REALITY EXPERIENCE LE BAL DE PARIS.
Chanel have been quietly carving out their own space in digital fashion as a main sponsor for Le Bal de Paris, a Blanca Li production currently on show at the Barbican in London.
Choreographed by Blanca Li, Le Bal de Paris is a virtual experience encompassing music and dance, with members of the public playing an active part in the performance alongside two principal dancers, all dressed in Chanel.
Dance is central to the experience, as attendees wearing VR headsets and body-tracking sensors find themselves transformed into characters, actively exploring a series of fantastical virtual worlds whilst following a love story acted by the Blanca Li Dance Company.
SHOWstudio
Chanel have been quietly carving out their own space in digital fashion as a main sponsor for Le Bal de Paris, a Blanca Li production currently on show at the Barbican in London.
Choreographed by Blanca Li, Le Bal de Paris is a virtual experience encompassing music and dance, with members of the public playing an active part in the performance alongside two principal dancers, all dressed in Chanel.
Dance is central to the experience, as attendees wearing VR headsets and body-tracking sensors find themselves transformed into characters, actively exploring a series of fantastical virtual worlds whilst following a love story acted by the Blanca Li Dance Company.
SHOWstudio
The E.A.T. collaborates with Tokengate on presenting NFT ART DAY ZRH - the first major conference on NFTs and the metaverse held in Switzerland.
The conference focuses on the relationship between art and NFTs, the innovation of blockchain technology, historical digital art dating since 1950s, market performance, and other components of this complex ecosystem.
NFT ART DAY ZRH aims to spotlight crypto art within the wider realm of the history of digital art whilst building bridges with the art world.
The inaugural NFT ART DAY ZRH conference will take place on Sunday, 12th of June at the Kunsthaus Zürich in the context of Zurich Art Weekend and prior to the opening of Art Basel.
Event is available In-Person, as well as Online.
PROGRAMME
TICKETS
SOCIALS/TWITTER
#NFTconference
The conference focuses on the relationship between art and NFTs, the innovation of blockchain technology, historical digital art dating since 1950s, market performance, and other components of this complex ecosystem.
NFT ART DAY ZRH aims to spotlight crypto art within the wider realm of the history of digital art whilst building bridges with the art world.
The inaugural NFT ART DAY ZRH conference will take place on Sunday, 12th of June at the Kunsthaus Zürich in the context of Zurich Art Weekend and prior to the opening of Art Basel.
Event is available In-Person, as well as Online.
PROGRAMME
TICKETS
SOCIALS/TWITTER
#NFTconference
🔥2👍1
Next level for NFT profile pictures is on it's way and it seems to bring a nice storyline.
The web3 multimedia sci-fi project Runner, co-created with Metaversal,
will exist as a comic book, an NFT profile picture project, possibly a video game, and eventually a TV show under Unkeless’ production company Clubhouse Pictures.
“While our central story is focusing on a few characters, it was a natural extension to look at PFPs as a way to really start creating specific identities within our world,” Unkeless said of creating NFTs.
The creators of Runner are experienced Hollywood creatives putting their names on the line.
At the end of the day, they’re looking to disrupt what it means to tell a story in the internet age.
“We knew we wanted to create a world where 10,000 stories could be told,” Anderson said of the project. “We saw the comic book as a way to help guide people into the story […] and then use that story as a basis myth for everyone in the community to latch onto.”
Decrypt
The web3 multimedia sci-fi project Runner, co-created with Metaversal,
will exist as a comic book, an NFT profile picture project, possibly a video game, and eventually a TV show under Unkeless’ production company Clubhouse Pictures.
“While our central story is focusing on a few characters, it was a natural extension to look at PFPs as a way to really start creating specific identities within our world,” Unkeless said of creating NFTs.
The creators of Runner are experienced Hollywood creatives putting their names on the line.
At the end of the day, they’re looking to disrupt what it means to tell a story in the internet age.
“We knew we wanted to create a world where 10,000 stories could be told,” Anderson said of the project. “We saw the comic book as a way to help guide people into the story […] and then use that story as a basis myth for everyone in the community to latch onto.”
Decrypt
The group exhibition WORLDBUILDING: Gaming and Art in the Digital Age is now open in Düsseldorf.
It is curated by starcurator Hans Ulrich Obrist and will run untill December 10 2023.
WORLDBUILDING examines the relationship between gaming and time-based media art with a journey through various ways in which artists have interacted with video games and made them into an art form. In the words of the curator Hans Ulrich Obrist: “In 2021 2.8 billion people—almost a third of the world’s population—played video games, making a niche pastime into the biggest mass phenomenon of our time. Video games are to the twenty-first century what movies were to the twentieth century and novels to the nineteenth century.”
From single-channel video works to site-specific, immersive, and interactive environments, WORLDBUILDING encompasses over thirty artworks from the mid-1990s to the present.
EXHIBITION BOOKLET
#NFT_exhibition
Cover image: Jacolby Satterwhite, We Are In Hell When We Hurt Each Other, 2020.
It is curated by starcurator Hans Ulrich Obrist and will run untill December 10 2023.
WORLDBUILDING examines the relationship between gaming and time-based media art with a journey through various ways in which artists have interacted with video games and made them into an art form. In the words of the curator Hans Ulrich Obrist: “In 2021 2.8 billion people—almost a third of the world’s population—played video games, making a niche pastime into the biggest mass phenomenon of our time. Video games are to the twenty-first century what movies were to the twentieth century and novels to the nineteenth century.”
From single-channel video works to site-specific, immersive, and interactive environments, WORLDBUILDING encompasses over thirty artworks from the mid-1990s to the present.
EXHIBITION BOOKLET
#NFT_exhibition
Cover image: Jacolby Satterwhite, We Are In Hell When We Hurt Each Other, 2020.
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Three days before NFT ART DAY ZRH.
And here are the people we will have a chance to meet there:
Kevin Abosch,
Refik Anadol,
Georg Bak| head of Art Department at Tokengate,
Erick Calderon (Snowfro) | founder of ArtBlocks,
Primavera De Filippi | research director at the National Center of Scientific Research,
Alex Estorick | Editor-in-Chief at Right Click Save,
Sarah Friend,
Jonathan Ledgard | writer and technologist,
Anika Meier | author and curator,
Hans Ulrich Obrist | artistic director Serpentine Galleries,
Penny Rafferty | writer, critic, visual theorist,
Margit Rosen | head of the department Collection, Archives and Research at the ZKM & Center for Art and Media,
Laurent Sauveur | director Foundation for the International Committee of the Red Cross (FICRC),
Kenny Schachter | artist, curator, lecturer, writer,
Paul Seidler (terra0),
Travess Smalley,
Alfred Weidinger | managing director OÖ Landes-Kultur GmbH
Patrick Foret, CEO Aorist
#NFTconference
And here are the people we will have a chance to meet there:
Kevin Abosch,
Refik Anadol,
Georg Bak| head of Art Department at Tokengate,
Erick Calderon (Snowfro) | founder of ArtBlocks,
Primavera De Filippi | research director at the National Center of Scientific Research,
Alex Estorick | Editor-in-Chief at Right Click Save,
Sarah Friend,
Jonathan Ledgard | writer and technologist,
Anika Meier | author and curator,
Hans Ulrich Obrist | artistic director Serpentine Galleries,
Penny Rafferty | writer, critic, visual theorist,
Margit Rosen | head of the department Collection, Archives and Research at the ZKM & Center for Art and Media,
Laurent Sauveur | director Foundation for the International Committee of the Red Cross (FICRC),
Kenny Schachter | artist, curator, lecturer, writer,
Paul Seidler (terra0),
Travess Smalley,
Alfred Weidinger | managing director OÖ Landes-Kultur GmbH
Patrick Foret, CEO Aorist
#NFTconference
Snow Crash author Neal Stephenson is building a free metaverse called Lamina1.
The project describes itself as a free metaverse aimed at helping get artists and other value creators paid properly for their work, helping the environment (Lamina1 will be provably carbon negative), and seeing a truly Open Metaverse get built instead of seeing the Metaverse vision co-opted by monopolies.
In an interview with Decrypt, Stephenson and Lamina1 co-founder Peter Vessenes, a crypto pioneer and co-founder of the Bitcoin Foundation, elaborated a bit on the project.
Lamina1 is a purpose-built blockchain for building the open metaverse, Vessenes explained. We're going to have all the facilities of a full layer one [blockchain] to help support and encourage the creators who want to build with us. That is my and Neal's strategy—align everything around getting the best thing built and getting everybody all the tools they need to build what they want.
Decrypt
The project describes itself as a free metaverse aimed at helping get artists and other value creators paid properly for their work, helping the environment (Lamina1 will be provably carbon negative), and seeing a truly Open Metaverse get built instead of seeing the Metaverse vision co-opted by monopolies.
In an interview with Decrypt, Stephenson and Lamina1 co-founder Peter Vessenes, a crypto pioneer and co-founder of the Bitcoin Foundation, elaborated a bit on the project.
Lamina1 is a purpose-built blockchain for building the open metaverse, Vessenes explained. We're going to have all the facilities of a full layer one [blockchain] to help support and encourage the creators who want to build with us. That is my and Neal's strategy—align everything around getting the best thing built and getting everybody all the tools they need to build what they want.
Decrypt
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Lacoste is entering the Metaverse with the first NFT project.
The brand tries to create a new eco system through their UNDW3 website and the new Discord server.
Lacoste UNDW3 experience (NFT) can be minted now. The total supply is 11212, which is not the accidental number. l1212 is the name of the first ever created polo by Rene Lacoste in 1933. Therefore, 11212 is the number of experiences that can be delivered. Minting price: 0.08Ξ
Members of Lacoste UNDW3 community are promised to gain access to exclusive benefits, events, digital and physical products created by the community and for the community.
#web3fashion
The brand tries to create a new eco system through their UNDW3 website and the new Discord server.
Lacoste UNDW3 experience (NFT) can be minted now. The total supply is 11212, which is not the accidental number. l1212 is the name of the first ever created polo by Rene Lacoste in 1933. Therefore, 11212 is the number of experiences that can be delivered. Minting price: 0.08Ξ
Members of Lacoste UNDW3 community are promised to gain access to exclusive benefits, events, digital and physical products created by the community and for the community.
#web3fashion
PARDON OUR DUST, the first solo exhibition of LA TURBO AVEDON in Vienna, is opening in two days.
La Turbo Avedon is an avatar, artist, and curator who was born in 2008/09 in the metaverse of the collective online computer game Second Life. The non-binary virtual character deliberately ignores the lack of real physicality and instead rather emphasizes the potentials of non-physical and fluid identities. In digital sculptures, photographs, and videos, La Turbo Avedon assimilates elements from video game environments as well as quotes from the current web culture and critically addresses the medium of the internet and its technological and economic developments.
For the MAK, La Turbo Avedon developed a new digital installation—a virtual simulation and narration—in which La Turbo Avedon’s avatar-self accompanies visitors through different landscapes and spaces of the virtual world.
Wed, 22.6.2022—Sun, 25.9.2022
MAK – Museum of Applied Arts, Vienna (Austria).
#NFT_exhibition
La Turbo Avedon is an avatar, artist, and curator who was born in 2008/09 in the metaverse of the collective online computer game Second Life. The non-binary virtual character deliberately ignores the lack of real physicality and instead rather emphasizes the potentials of non-physical and fluid identities. In digital sculptures, photographs, and videos, La Turbo Avedon assimilates elements from video game environments as well as quotes from the current web culture and critically addresses the medium of the internet and its technological and economic developments.
For the MAK, La Turbo Avedon developed a new digital installation—a virtual simulation and narration—in which La Turbo Avedon’s avatar-self accompanies visitors through different landscapes and spaces of the virtual world.
Wed, 22.6.2022—Sun, 25.9.2022
MAK – Museum of Applied Arts, Vienna (Austria).
#NFT_exhibition
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