On December 30, 2025, at Haile Grand Addis Ababa, the Green Innovation Lab Pitch Day marked a critical learning and capacity building milestone for emerging green entrepreneurs.
Beyond pitching, the day provided structured exposure, hands on learning, and practical feedback that strengthens founders’ readiness to respond to real world environmental and market challenges.
We extend our appreciation to our government partners, including the Addis Ababa City Cleansing Management Agency, Addis Ababa Finance and Development Bureau, Addis Ababa Environmental Protection Authority, and the Bureau of Labour and Skills, for their continued collaboration and commitment to advancing green innovation.
Learning, preparation, and partnership remain central to building resilient green enterprises.
Beyond pitching, the day provided structured exposure, hands on learning, and practical feedback that strengthens founders’ readiness to respond to real world environmental and market challenges.
We extend our appreciation to our government partners, including the Addis Ababa City Cleansing Management Agency, Addis Ababa Finance and Development Bureau, Addis Ababa Environmental Protection Authority, and the Bureau of Labour and Skills, for their continued collaboration and commitment to advancing green innovation.
Learning, preparation, and partnership remain central to building resilient green enterprises.
From Commitment to Action
A Strategic Partnership for Education Innovation
On November 30, 2025, Reach for Change and the Ministry of Education signed a Memorandum of Understanding, marking a successful milestone in our shared journey to strengthen education systems through innovation, partnership, and social entrepreneurship.
The Memorandum of Understanding was formally signed by Mekdim Gulilat, Country Manager of Reach for Change, and His Excellency Dr. Zelalem Assefa, Chief Executive Officer for ICT and Digital Education at the Ministry of Education. The level of representation reflects strong leadership commitment and underscores the strategic importance of this partnership in advancing national education priorities.
A Strategic Partnership for Education Innovation
On November 30, 2025, Reach for Change and the Ministry of Education signed a Memorandum of Understanding, marking a successful milestone in our shared journey to strengthen education systems through innovation, partnership, and social entrepreneurship.
The Memorandum of Understanding was formally signed by Mekdim Gulilat, Country Manager of Reach for Change, and His Excellency Dr. Zelalem Assefa, Chief Executive Officer for ICT and Digital Education at the Ministry of Education. The level of representation reflects strong leadership commitment and underscores the strategic importance of this partnership in advancing national education priorities.
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Today is your last day to seize this golden opportunity.
We are calling you, the innovative minds building green enterprises that address waste management in Addis Ababa and strengthen the city’s circular economy.
The Green Business Incubator offers
✅ Personalized coaching support from industry experts
✅ Group learning that builds your team’s capacity
✅ Tailored market research and entry support
✅ Equity free funding up to USD 10,000
Do not miss out.
Apply now
English Application: https://bwce-incubator2026-eng.paperform.co/
Amharic Application: https://bwce-incubator2026-a.paperform.co/
The application portal closes at 23:59 EAT tonight.
We are calling you, the innovative minds building green enterprises that address waste management in Addis Ababa and strengthen the city’s circular economy.
The Green Business Incubator offers
✅ Personalized coaching support from industry experts
✅ Group learning that builds your team’s capacity
✅ Tailored market research and entry support
✅ Equity free funding up to USD 10,000
Do not miss out.
Apply now
English Application: https://bwce-incubator2026-eng.paperform.co/
Amharic Application: https://bwce-incubator2026-a.paperform.co/
The application portal closes at 23:59 EAT tonight.
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Today marks an important milestone as Reach for Change signs a Memorandum of Understanding with the Ministry of Education, strengthening collaboration to support innovative solutions in education.
Yesterday marked a key milestone for the Green Innovation Lab Pitch Day.
A total of 31 innovators took the stage to present their solutions, showcasing the skills, confidence, and clarity they have built through structured capacity building, mentorship, and hands-on coaching. The pitch session served as a practical learning platform, allowing participants to test their ideas, receive feedback, and consolidate their readiness for the next stage of growth.
Following a rigorous evaluation process, the top 5 innovators were awarded seed funding to support their continued journey.
Awards were granted as follows:
5th place – ETB 100,000
4th place – ETB 200,000
3rd place – ETB 300,000
2nd place – ETB 400,000
1st place – ETB 500,000
The awards were presented by Addis Ababa Cleansing Management Agency, Addis Ababa Bureau of Labour and Skills, Entrepreneurship Development Institute, and Addis Ababa Environment Protection Authority, together with Mekdim Gullilat , Country Manager of Reach for Change Ethiopia.
A total of 31 innovators took the stage to present their solutions, showcasing the skills, confidence, and clarity they have built through structured capacity building, mentorship, and hands-on coaching. The pitch session served as a practical learning platform, allowing participants to test their ideas, receive feedback, and consolidate their readiness for the next stage of growth.
Following a rigorous evaluation process, the top 5 innovators were awarded seed funding to support their continued journey.
Awards were granted as follows:
5th place – ETB 100,000
4th place – ETB 200,000
3rd place – ETB 300,000
2nd place – ETB 400,000
1st place – ETB 500,000
The awards were presented by Addis Ababa Cleansing Management Agency, Addis Ababa Bureau of Labour and Skills, Entrepreneurship Development Institute, and Addis Ababa Environment Protection Authority, together with Mekdim Gullilat , Country Manager of Reach for Change Ethiopia.