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Culture and aesthetics have always been the silent puppeteers of revolutionary change, subconsciously guiding the hearts and minds of the nation’s masses. Simple slogans and gestures can sweep past logical reasoning and factual dogma. Phrases like “bread, peace, and land,” painted on banners, were simple enough for the largely illiterate masses of Russian peasants, rallying them to the Bolshevik cause. For the intellectuals and artistic crowds of downtown Moscow, it became fashionable to pin a red ribbon on one’s jacket, regardless of whether they were communists or merely following trends.
In 1960s America, we experienced our own cultural revolution that swept the nation and dismantled the “old guard.” The hippie and Woodstock culture led the youth to break away from America’s white, Christian conservative roots and embrace the Marxist flame of liberalism. At the time, conservatives observed these events unfold, dismissing this cultural shift as a mere “fad” or labeling the participants as “smelly hippies,” not believing that these “long-haired deadbeats” posed a serious threat to their apple pie America. The cultural Marxist insurgency overcame conservative institutions, infiltrating colleges, courts, and social norms. Tie-dyed T-shirts, Woodstock, Jimi Hendrix, and so on seduced an entire generation, laying the foundation for today’s wokeism. During that time, conservatives made no real effort to counter the Marxists with a culture of their own; instead, they focused political aims solely on the voting booth or employed the failed tactic of prohibition in an attempt to halt the left-wing tide. They sent church ladies with signs outside rock concerts to wag their fingers at the “fun-havers.” This approach never worked and never will work. A far better strategy would have been to host their own concerts and win over the youth being led astray. If the left arrived with singing protests, tie-dye shirts, acid, and flower girls, then the right should have countered with patriotic country rock, cowgirls, and sporting events.
The reactionary tactic of prohibition rarely succeeds. Look at the effort that has been used to suppress the far right through censorship, doxing, and violence; yet today, our talking points are more mainstream than ever. Hearts and minds cannot be won by force but only through the offering of something better. If we want to take hold of our future, we must provide alternatives that inspire.
Today, the right must not lose sight of how we got here in the first place and the tactics used against us. Let us not allow our only upgrade from the 60s conservative AM radio talk shows to be the modern podcaster who simply complains about the left, albeit with edgier takes. I think back to the alt-right days when money flooded in to figures like Richard Spencer, yet for the hundreds of thousands of dollars sent, only lukewarm podcasts were produced. Imagine if those funds had been channeled into cultivating our own cultural insurgency—putting on concerts, funding films, creating magazines, and producing graphic novels—offering something more than endless hours of hot takes.
This has been the aim of the 3.0 scene, Will2rise—a rebellion wrapped in positivity, a social counterculture that’s anything but ordinary. Forget being passive consumers. This is why we have promoted boxing, MMA, and hitting the gym, pushing our members into the real world beyond mere listening. It’s about connection, purpose, and crafting a lifestyle that screams defiance.
From creating fashion to filming documentaries and unearthing musical talent from the underground, Will2rise has sought to cover it all. This isn’t just a movement; it’s a countercultural insurgency aimed at seizing the hearts and minds of the masses.
The nationalist movement is still in its infancy, but it’s burning brighter each day, drawing in creative misfits who dare to think differently. Today’s nationalists aren’t just content creators—they’re cultural architects, building something raw, something real.

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