The market has experienced a major downturn this week, here are some of the biggest remaining declines post market recovery.

On the other hand, numerous substantial raises have been completed over the last 7 days 🚀

Don't forget to pivot sometimes. I never knew Instagram started off as a location check-in app.

Despite the market-wide downturn, there are some big pumpers across numerous sectors.

How do we value tokens? Why is it so crucial to know that value ≠ price? Why do tokens drop by 99%?

Full article

Great post and great meme 😂

I am, at the Fed level, libertarian;
at the state level, Republican;
at the local level, Democrat; and
at the family and friends level, a socialist.

If that saying doesn’t convince you of the fatuousness of left vs. right labels, nothing will.

- Nassim Nicholas Taleb

For all the founders in our channel 😆

Some more upcoming IDOs this week.

How Yen Carry Trade caused last weeks crash

Last week, stock markets suffered their largest loss in value since the 2020 COVID crash, with over $2.9Tn being wiped out on August 2nd.

Was Japan at fault for this financial turmoil?

Full article: https://thoughts.simplicitygroup.xyz/

One of our clients wanted to reward users who lock tokens for longer with exponentially greater rewards, but wasn't sure on the specifics.

After contriving the minimum and maximum reward quantities as a function of time, we built this custom formula where simply changing α from 0 to 1 makes the discount go from linear to exponential, giving the client freedom to adapt the rewards based on demand with ease.

Token economics isn't just vesting schedules and TGE unlocks.

Traditional token vesting is limiting.

🔐 100% token unlock at TGE (not into liquidity) = price collapse.
🔏 Predetermined token unlocks are a gamble.

How many tokens can we release onto the market?

→ Too few? Prices skyrocket unsustainably
→ Too many? Prices tank

We need a better way. Maybe KPI vestings are a necessity.

Full article

The markets have been indecisive in choosing a direction, although there have been a few significant drops this week.

"Community" is mostly a synonym for "exit liquidity". Is that a bad thing? No. Even community members see each other as exit liquidity, driving engagement to subconsciously pump their own bags.

Airdrops are the perfect examples of this.

Full article

More big gainers this week from a surprisingly wide array of narratives.

Creating and launching a token is generally an 8 stage process:

1. Business & token overlap
2. Tokenomics
3. Backers
4. Legal audit
5. Development & SC audit
6. Marketing
7. Launch mechanics
8. Post launch

Read all the details here.

A lot of project social media accounts don't reflect the brand well enough. The posts either don't align with the thesis of a company, or they don't showcase what they practically should.

For example, one of our clients is an institutional project that isn't even considering retail as a target user. Yet half of their posts are like-baiting and generic: stuff you post for retail to like and comment.

Make sure your posts align with your brand, otherwise you create confusion externally and internally about who you are and what you're aiming to achieve.

Investments have significantly slowed down over the last two weeks. Despite this, AI-related projects continue to get some investment traction.