The markets have been indecisive in choosing a direction, although there have been a few significant drops this week.

"Community" is mostly a synonym for "exit liquidity". Is that a bad thing? No. Even community members see each other as exit liquidity, driving engagement to subconsciously pump their own bags.

Airdrops are the perfect examples of this.

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More big gainers this week from a surprisingly wide array of narratives.

Creating and launching a token is generally an 8 stage process:

1. Business & token overlap
2. Tokenomics
3. Backers
4. Legal audit
5. Development & SC audit
6. Marketing
7. Launch mechanics
8. Post launch

Read all the details here.

A lot of project social media accounts don't reflect the brand well enough. The posts either don't align with the thesis of a company, or they don't showcase what they practically should.

For example, one of our clients is an institutional project that isn't even considering retail as a target user. Yet half of their posts are like-baiting and generic: stuff you post for retail to like and comment.

Make sure your posts align with your brand, otherwise you create confusion externally and internally about who you are and what you're aiming to achieve.

Investments have significantly slowed down over the last two weeks. Despite this, AI-related projects continue to get some investment traction.

The 5 types of token value defined by Simplicity Group.

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Whilst there are a plethora of factors that go into the tokenomics, a key to always remember is the valuation deltas between different investor rounds.

Key info: launchpads don't like a delta between the earliest round and theirs of more than 3x.

In our client example above, the Seed to Public delta is 2.5x, and we leveraged vestings and TGE unlocks to ensure the other investors are not put off.

🌟 Partnership Announcement 🌟

Simplicity is joining forces with Starter, a 100% onchain legacy pad with a new focus on Base, connecting entrepreneurs with visionaries.

This partnership ensures that projects launching on Starter will have easy access to pristine tokenomics services from yours truly, and our Base-focused clients have direct access to a top tier launchpad.

A lot of Web3 projects think they're innovating, but in reality they just act on the first idea that comes to mind, and then suffer from the sunk cost fallacy.

There are 3 sources for staking rewards. Whilst each has its pros and cons, we urge projects to not use staking as their main source of governance.

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Due to a few delays we see some familiar faces in this week's upcoming IDOs.

Some sizeable dumps this week, especially in the memecoin sector.

A few major movers this week across all narratives even in the top 1000.

🌟 Partnership Announcement 🌟

Simplicity is joining forces with LKI, an award-winning marketing and design agency, specialised in growth hacking for over 250 clients.

This partnership allows us to introduce our clients to one of the best in the game directly, and provides LKI clients with discounted access to our services.

What better endorsement than Solana itself?

Tuesdays 19:00 UK • Set reminder

Investments are ramping up again this week.

IDOs picking back up this week with varying results.

Some of the IDOs lined up this week.

Some major dumps this week, primarily related to Toncoin & Pavel Durov's arrest.