Here's a little unknown word that will answer 95% of questions you have about crypto that makes you think "WhAt tHe AcTuAl FcK mAn"

Liquidity.

- How does a shitcoin hit $100M market cap overnight?
- How did Cardano's ADA market cap go from $11bn to $46bn in a month?
- How did Ripple's XRP market cap go from $29bn to $165bn in a month?
- Why did my venture investment go down by 90% in a week post launch?

Liquidity.

For example, let's look at XRP.

A month ago, just before it flew up, it had a liquidity on its biggest DEX, PancakeSwap, of only $391k.

It had a market cap of 29 billion, and liquidity of 0.000391 billion.

What this means is that if you wanted to 5x XRP's price and market cap, you only had to place a buy of maybe like $5M? $10M? on PancakeSwap.

Now, there is obviously all the liquidity on all the CEXs XRP is on, but CEXs operate with market maker order books instead of an automated market maker, so things are even worse there - the market makers can literally just not match the buy orders with higher prices, thereby pushing price up.

I AM NOT SAYING THIS IS WHAT HAPPENED. THIS IS ILLEGAL.

But imagine when it comes to sending a coin from $29M market cap to $165M market cap. How much buy pressure you need?

The point is you don't need a lot of money to send a coin through the roof. You just need some money, and some shenanigans.

Also, crucially, nobody is selling XRP. Once those $Mms got deployed, those people didn't dump bringing the price back down like what happens in 99.99% of shitcoins.

The IDO market has experienced growing returns in recent weeks. Can we anticipate similar returns from this week's top launches?

Rough times for certain projects, but interestingly not memes, relatively.

The total raise volume among the top 5 raises has declined since last week, reflecting the ongoing downward trend in investment activity, despite there being good raises.

Investment volume dropped by 29% from October to November, and December is currently showing limited signs of recovery.

IDOs have been delivering promising returns in recent weeks, with several achieving 10x gains upon launch this week.

Numerous launches at varying valuations this week as the market begins to pick up strength again with Bitcoin breaking all-time highs.

This is, in essence, how liquidity works. Article coming soon.

Everyone's favourite top dumps. Despite Bitcoin putting in all-time-highs we still see significant drops across the market, most notably. Maybe time to DCA?

This week's top gainers spotlight a good mix of projects, including DeFi, NFTs, memes, and AI.

The investment volume has nearly doubled among the top five investments this week compared to last.

IDO returns have significantly decreased by 54.96% from last week, comparing the top five launches of each respective week.

As the market cooled down during the holiday season, we continued to see some decent returns on IDOs.

Happy New Year🎄 Here’s to a prosperous and thriving 2025 — may it be a bullish one for us all.

As we step into the new year, here’s a sneak peek at what's to come from Simplicity:

1. Invite Only Tokenomics Chat for Projects and VCs: We’re launching a dedicated chat for tokenomics discussions. We’ll share our in-depth internal research and create a space for projects/VCs to ask us questions and engage in meaningful conversations about tokenomics.

2. Podcast Launch: Insightful interviews and debates on our upcoming podcast.

3. Syndicate Back Up: Our syndicate will be back in full swing and we're thrilled to bring you the more exclusive deals.

4. Research Reports: Detailed deep dives into ecosystems like TON & Monad, statistical analysis into the topics like the impact of FDMC on price performance, and much more.

5. Conference Attendance: We will be attending Consensus Hong Kong, Token2049 in Dubai and Singapore, Paris Blockchain Week, Bitcoin 2025, and ETHCC.

Thank you for being a part of our community. We’re excited about what lies ahead.

A shorter list of confirmed IDOs this week. Can we expect high interest in IDO deals as the new year starts?

Only a few minor dumps across the market's Top 300 tokens starting the new year.

This week's top gainers include a variety of tokens from various narratives, both newly introduced tokens and revived older ones.

🌟 Partnership Announcement 🌟

We're pleased to announce our partnership with Fidesium, one of the best and most reasonably priced smart contract security and audit firm.

This partnership allows us to introduce our clients to a high quality yet very affordable auditing firm, bringing everyone one step closer to safe launches. We fully vouch for these guys, and will recommend to message @Bockus to get your code checked for a fraction of the cost.

VC Investment volume has seen a slight decrease over the last two weeks.

IEOs have made a major impact in the first week of 2025 seeing some fantastic returns.

Airdrops are more than just free tokens—they're strategic tools for blockchain projects to increase awareness and user engagement.

We analysed 22 popular airdrops to explore how projects performed after providing insights on how to best structure airdrops.

Check out the full article here:
www.simplicitygroup.xyz/blog/airdrop-performance