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Simplicity didn’t start by accident
Here is the why behind it all.
Watch the full episode with Alex: https://youtu.be/nXdk5oEnoWE?si=o0rCx1P2_-T3ut4j
Here is the why behind it all.
Watch the full episode with Alex: https://youtu.be/nXdk5oEnoWE?si=o0rCx1P2_-T3ut4j
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Some university students are already building better products than teams that raised millions.
This weekend, our co-founder Daniel Malinovski represented Simplicity Group at the AVAX Workshop & Pitch Competition for UCL students, where he presented our work, served as a judge, and offered internship opportunities to students entering crypto.
It was impressive to see how many participants were already thinking in systems, designing for users, and pitching actual business ideas.
We hope to work with a few of them soon!
Big thanks to the AVAX team for having us.
This weekend, our co-founder Daniel Malinovski represented Simplicity Group at the AVAX Workshop & Pitch Competition for UCL students, where he presented our work, served as a judge, and offered internship opportunities to students entering crypto.
It was impressive to see how many participants were already thinking in systems, designing for users, and pitching actual business ideas.
We hope to work with a few of them soon!
Big thanks to the AVAX team for having us.
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Thanks to ChainEye Research for mentioning us among the top research contributors in Web3.
Appreciate the recognition. Now back to building the best-in-industry reports.
🔗 https://txtaan.notion.site/Research-Resources-c09bf10951594a25a3cdab91a6a6b23b
Appreciate the recognition. Now back to building the best-in-industry reports.
🔗 https://txtaan.notion.site/Research-Resources-c09bf10951594a25a3cdab91a6a6b23b
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Meet our co-founder Daniel Malinovski at Philippine Blockchain Week this June in Manila!
Simplicity Group has worked with teams across Europe, MENA, and LATAM - and now we’re heading to Southeast Asia.
Catch Daniel in the Philippines June 5–11 to chat tokenomics, strategy, documentation, intros, and what makes a TGE successful.
Philippine Blockchain Week (PBW) 2025
🗓 June 10–11, 2025
🎟 Tickets: https://pbw.ph/
Simplicity Group has worked with teams across Europe, MENA, and LATAM - and now we’re heading to Southeast Asia.
Catch Daniel in the Philippines June 5–11 to chat tokenomics, strategy, documentation, intros, and what makes a TGE successful.
Philippine Blockchain Week (PBW) 2025
🗓 June 10–11, 2025
🎟 Tickets: https://pbw.ph/
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Among the top 10 protocols on Solana ranked by annualized revenue, 6 are DeFi protocols. Their business models follow a clear trend:
- Revenue is driven directly by protocol usage: fees on swaps, lending, leverage, and trading volume.
- Jupiter, Drift, Raydium, Adrena, and SolTradingBot are all trading-focused, whether through perps, swaps, or sniping bots. Even Kamino, with its LP optimization and vaults, is indirectly tied to trading activity.
Read more in our latest industry report:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
- Revenue is driven directly by protocol usage: fees on swaps, lending, leverage, and trading volume.
- Jupiter, Drift, Raydium, Adrena, and SolTradingBot are all trading-focused, whether through perps, swaps, or sniping bots. Even Kamino, with its LP optimization and vaults, is indirectly tied to trading activity.
Read more in our latest industry report:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
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🚨 Big update from Simplicity Group
After working with 120 clients, from fundraising stages to T1 CEXs, we've bundled everything we know into one offer:
The TGE Package.
A complete system to take your project from private round to public listing and beyond.
- Tokenomics audit & modelling
- CEX, Launchpad, and MM introductions
- Marketing & partnerships
- Strategy & execution support
Backed by macro, behavioral, and market data.
Book a call: https://calendly.com/enquiries-simplicity/work-together
Let’s launch properly.
After working with 120 clients, from fundraising stages to T1 CEXs, we've bundled everything we know into one offer:
The TGE Package.
A complete system to take your project from private round to public listing and beyond.
- Tokenomics audit & modelling
- CEX, Launchpad, and MM introductions
- Marketing & partnerships
- Strategy & execution support
Backed by macro, behavioral, and market data.
Book a call: https://calendly.com/enquiries-simplicity/work-together
Let’s launch properly.
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Pleasure to be working with great companies like Folks Finance. What they have achieved on Algorand (as a secondary objective) is worth a closer look:
275M ALGO locked into the protocol to mint xALGO, their liquid staking token.
After Algorand moved away from governance-based staking, the team launched a proper yield-bearing LST.
- APR: ~6%
- Revenue potential: 1.65M ALGO/year
- Current fee: 0% (incentivized growth phase)
- Planned fee: 10% on rewards
A strong case of protocol-level adaptation and product execution 🔥
275M ALGO locked into the protocol to mint xALGO, their liquid staking token.
After Algorand moved away from governance-based staking, the team launched a proper yield-bearing LST.
- APR: ~6%
- Revenue potential: 1.65M ALGO/year
- Current fee: 0% (incentivized growth phase)
- Planned fee: 10% on rewards
A strong case of protocol-level adaptation and product execution 🔥
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You’re not building a generic crypto project. So why take a generic launch approach?
We’ve built tailored strategies for:
DePIN
Incentivize real-world infrastructure without destroying your token price
AI
Balance hype and long-term sustainability so you don’t get dumped post-IDO
Gaming
Model in-game economies and sink/reward flows with actual user behavior in mind
DeFi
Build systems that survive beyond liquidity farming and mercenary capital
Each vertical has its own quirks.
We know them. We’ve launched them.
Book a call
We’ve built tailored strategies for:
DePIN
Incentivize real-world infrastructure without destroying your token price
AI
Balance hype and long-term sustainability so you don’t get dumped post-IDO
Gaming
Model in-game economies and sink/reward flows with actual user behavior in mind
DeFi
Build systems that survive beyond liquidity farming and mercenary capital
Each vertical has its own quirks.
We know them. We’ve launched them.
Book a call
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"Here’s the advice I’d give myself if I was starting again"
Forget the token
Focus on ...
Forget the token
Focus on ...
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What do $ZORA, $NIL, $BERA, $GUN, and $BID all have in common?
Each one underperformed compared to pre-TGE sentiment. They launched without being fully prepared.
Why? We have a fat research piece going into the why.
In the meantime, we help to launch with confidence, stability, and the right partners in place from day one.
Because we actually do the work:
- Audit the model
- Fix emissions
- Negotiate every deal
- Sniper-proof TGEs
- Build real demand
- Strong partnerships with the best players
This is how founders earn trust, and keep it.
Each one underperformed compared to pre-TGE sentiment. They launched without being fully prepared.
Why? We have a fat research piece going into the why.
In the meantime, we help to launch with confidence, stability, and the right partners in place from day one.
Because we actually do the work:
- Audit the model
- Fix emissions
- Negotiate every deal
- Sniper-proof TGEs
- Build real demand
- Strong partnerships with the best players
This is how founders earn trust, and keep it.
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Most DeFi strategies look like this:
1. Launch pool
2. Pray
We broke down a real DeFi strategy you can actually use, mapping out the pools you can build and how they connect.
Read now:
https://x.com/SimplicityWeb3/status/1927293474530894110
1. Launch pool
2. Pray
We broke down a real DeFi strategy you can actually use, mapping out the pools you can build and how they connect.
Read now:
https://x.com/SimplicityWeb3/status/1927293474530894110
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The Philippines - a country where nearly half the population doesn’t have a bank account,
but almost everyone has internet access.
It’s a near-perfect environment for crypto adoption and scaling.
Our co-founder Daniel Malinovski will be in Manila next week for AIBC x SiGMA, speaking on a panel about AI-powered startups. Come see him!
📍 SMX Convention Center
June 4, 13:45–14:15
With:
Leah Callon-Butler (Director, Emfarsis)
Myrtle Anne Ramos (CEO, Block Tides)
Anton Golub (CBO, freedx)
but almost everyone has internet access.
It’s a near-perfect environment for crypto adoption and scaling.
Our co-founder Daniel Malinovski will be in Manila next week for AIBC x SiGMA, speaking on a panel about AI-powered startups. Come see him!
📍 SMX Convention Center
June 4, 13:45–14:15
With:
Leah Callon-Butler (Director, Emfarsis)
Myrtle Anne Ramos (CEO, Block Tides)
Anton Golub (CBO, freedx)
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Picking your TGE partners is like picking your co-founders.
Do it right, or enjoy thelong slow bleed .
The devil’s in the due diligence:
- Check their past work.
- Talk to projects they’ve supported.
- And read the contract. Every line. Twice.
We saw one agency contract that basically said:
“If we mess up, it’s not our fault. You're on your own”
If someone wrecks your launch with a careless post or shady campaign, you want that responsibility to be somewhere.
Go with who’s accountable.
Do it right, or enjoy the
The devil’s in the due diligence:
- Check their past work.
- Talk to projects they’ve supported.
- And read the contract. Every line. Twice.
We saw one agency contract that basically said:
“If we mess up, it’s not our fault. You're on your own”
If someone wrecks your launch with a careless post or shady campaign, you want that responsibility to be somewhere.
Go with who’s accountable.
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First-time founders chase everything. Experienced ones chase one thing: revenue.
Here’s the truth Alex wishes he knew earlier
More alpha: https://youtu.be/nXdk5oEnoWE?si=o0rCx1P2_-T3ut4j
Here’s the truth Alex wishes he knew earlier
More alpha: https://youtu.be/nXdk5oEnoWE?si=o0rCx1P2_-T3ut4j
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Everyone wants their TGE to go well.
But most teams have no idea what “go well” actually means.
One of the angles we analyzed in our latest report was marketing.
Our researchers audited the marketing behind every major TGE of 2025: every tweet, every article, every listing post.
We tagged and logged:
– Types of post (teaser, investigation, meme, launch news, etc)
– Timing (pre-TGE, TGE, post)
– Tone, emoji use, call to action
– Engagement: views, likes, replies, RTs
– Media coverage: when, where, and how often
– Coordination with listings
And other key criteria.
This level of analysis gives us a practical benchmark - so our clients don’t just copy what worked once, but know why it worked.
Our full-scale TGE performance analysis is on the way. Stay tuned
But most teams have no idea what “go well” actually means.
One of the angles we analyzed in our latest report was marketing.
Our researchers audited the marketing behind every major TGE of 2025: every tweet, every article, every listing post.
We tagged and logged:
– Types of post (teaser, investigation, meme, launch news, etc)
– Timing (pre-TGE, TGE, post)
– Tone, emoji use, call to action
– Engagement: views, likes, replies, RTs
– Media coverage: when, where, and how often
– Coordination with listings
And other key criteria.
This level of analysis gives us a practical benchmark - so our clients don’t just copy what worked once, but know why it worked.
Our full-scale TGE performance analysis is on the way. Stay tuned
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