When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital.

co-exit w me 🧡 #pathb

They're still here:
https://www.thearcccr.org/timeline/the-association-for-retarded-citizens-becomes-the-arc/

DIY methane generation from waste