📊 Price Breakdown – iPhone 17 Pro (256 GB) in India
Retail Price (MRP): ₹1,34,900

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💵 1. Base Manufacturing Cost – ~₹60,000 (~44%)
- Covers assembly in India
- Includes imported parts (85–90% of components still come from abroad)

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🚢 2. Import Duties on Components – ~₹12,000 (~9%)
- 20% Basic Customs Duty on key parts like displays, camera modules, and chipsets

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🏷 3. GST (18%) – ~₹20,600 (~15%)
- Applied on the final retail price, not just the base cost

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📦 4. Logistics & Distribution – ~₹4,000 (~3%)
- Warehousing, transport, and insurance

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🛍 5. Retailer Margin – ~₹13,000 (~10%)
- 10–12% markup for Apple Stores & authorised resellers

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🍏 6. Apple’s India Margin – ~₹25,000 (~19%)
- Covers marketing, warranty, R&D allocation, and premium brand positioning

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🔍 Key Takeaways

- Taxes alone (import duties + GST) make up ~24% of what you pay.
- Even with local assembly, most high-value parts are still imported, so duties remain.
- Apple’s premium pricing strategy in India adds a significant margin — savings from local assembly aren’t fully passed on.
- Rupee depreciation against the dollar in 2024–25 increased component costs.

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💡 Reality Check

If Apple removed all import duties and kept only GST, the same iPhone 17 Pro could theoretically retail around ₹1.05–1.08 lakh — still not US pricing, but much closer.

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