Anbessa Bank has redesigned its logo.

I found it to be a successful rebrand, and it’s way better than the old logo (it’s hard to even call that a logo, tho 😉).

I like the concept, color, and typography (with very few reservations). I also like the removal of the word “International,” the removal of the English "Lion", and its replacement with the word “anbesa.”

That said, as a professional, I noticed some technical issues that could have been improved:

1. The ጭረት (scratch) is centered mathematically, not visually—both vertically and horizontally.
A good example of handling this correctly is YouTube’s logo: the play button isn’t mathematically centered, but it feels centered visually.

2. I didn’t like where the Amharic name ends. It would have been better if it aligned with where the English name Anbessa ends.

💬 What are your thoughts? Drop them in the comments.

#LogoRedesign #BrandIdentity #EthiopianDesign #GraphicDesignCritique #Rebranding

Poster Design 2

ከ፫ ማዕዘን ፍጽምና ፣ ከ፬ ማዕዘን ጽኑ መሰረትና ከክበብ ማኅለቅት አልባ ፍሰት የመግባቢያ ፊደሎቻችን ከእነዚህ ቅርጾች ይወለዳሉ።

From the sharp precision of the Triangle, the solid foundation of the Square, and the infinite flow of the Circle, the skeletal beauty of how we communicate will be born.

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Poster Design 3

ጉልህና ደማቅ ፊደላት ከባዱን ስሜት መሸከም ይችላሉ ፤ ቃላቶቹም ባንድ እይታ አይረሴ ይሆናሉ።

Thick lines carry the heaviest emotional weight, ensuring your words linger long after the first glance.

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