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Top 10 Hypercasual Publishers by Worldwide Downloads in 2024 🐰

This year, Azur Games takes the lead with 1.2B installs, powered by the lasting success of noscripts like Worms Zone.io and Stack Ball, as well as newer games such as Rollance: Adventure Balls 🎳

ABI Game Studio climbed five places and boosted its installs by 90% YoY, driven by recently launched games like Perfect Tidy and Wood Nuts & Bolts Puzzle 🧩

Say hello to the newest entries in the Top-10: Supercent and iKrame!

Curious about the releases that fueled their rise? Explore the insights with our publicly available Top Chart: https://appmagic.rocks/top-charts/publishers?aggregation=year&tags=126?utm_source=AMTelegram
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Top 10 Publishers by Midcore Games Revenue in 2024 💰

Tencent tops the list with a staggering $6B (+11% YoY) in revenue, outperforming its closest competitor by fourfold. This success is largely attributed to Honor of Kings and PUBG Mobile, along with the strong launch of Dungeons & Dragons in China 🐉.

Another standout in the Top 10 is Supercell, which has advanced from 9th to 4th place due to the refined LiveOps strategy in Brawl Stars!

Part of this new approach Brawl Stars updates includes frequent IP collaborations, the impact of which we’ve analyzed in our latest research:
Read the full article

Two newcomers have entered the top with their innovative 4X strategies:
FUNFLY, with Last War: Survival 🔫
Century Games, with Whiteout Survival ❄️

Earlier this year, we teamed up with MY.GAMES to dive into what made both games so successful.
Read the full research

❗️Note that this ranking considers only the results of midcore games. Revenue from casual noscripts by these publishers is not included.

Check out our publicly available Top Publishers chart to find an extended ranking:
https://appmagic.rocks/top-charts/publishers?aggregation=year&tags=243571&date=2024-01-01&utm_source=AMTelegram
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Best Grossing Mobile Games 2015–2024

Huge thanks to Anton Slashcev for this dynamic infographic! 🧑‍🍳

In this fascinating watch, you’ll likely shed a nostalgic tear for games from a decade ago while admiring how Tencent gradually takes over the industry. 📈

It is also amazing how long-timers like Clash of Clans or Candy Crush Saga hold strong throughout all 42 seconds of the video. 🏆

Will we see new faces breaking into the Top 10 by lifetime revenue in 2025?

Whatever your prediction, this publicly available chart will help you refine it 😉:

Top Apps Ranking
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Top 10 Hypercasual Games in Q4 2024 🎄

The year-end wrap-up for the hypercasual market is here, and it’s packed with exciting shifts and a surprising number of new noscripts! 🥳

Big thanks to our regular expert, Anatoly Maximov, for sharing his insights on what helped these games reach the top.

This quarter, we’re excited to congratulate:
1. Galaxy Astronaut GamesMini Games: Calm & Relax hit 66 million installs.
2. ABI GlobalPerfect Tidy racked up 34 million downloads.
3. XGame GlobalTik Tap Challenge reached 31 million installs.
4. iKrame GamesZego Studio — Bus Out achieved 26 million downloads.
5. VOODOOPaper.io 2 (a familiar name, but new to the top) garnered 21 million installs.

As always, even more valuable insights await in our latest article:
https://appmagic.rocks/blog/hypercasual-games-q4-2024?utm_source=AMTelegram
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Top 10 Gaming Publishers by Worldwide IAP Revenue in 2024 💫

The much-anticipated top is finally here, led by Tencent with $6.3B in revenue for 2024, driven by Honor of Kings, PUBG Mobile, and the release of Dungeons & Dragons 🔥

Scopely climbed from 6th to 2nd place, reaching $2B in revenue, thanks to the outstanding success of Monopoly Go! 💥

Supercell and Century Games are the two newcomers to the top, fueled by the phenomenal growth of Brawl Stars and the remarkable success of the innovative 4X strategy Whiteout Survival, respectively. 💣

More insights are waiting for you on our public Top Publishers page:
https://appmagic.rocks/top-charts/publishers?aggregation=year&tags=3&date=2024-01-01&utm_source=AMTelegram
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Royal Match Hits $5B User Spending 🔥

Royal Match remains the leader in Match 3 with complex meta genre, capturing an overwhelming 50% of the market 📈

The game is confidently increasing its user spending number and achieving $126M in monthly revenue to close out the year 🚀

In 2024, the game shifted focus from scaling downloads to enhancing LiveOps with new social features, mechanics, and innovative event integrations 💰

Check out Royal Match's metrics on the game's public AppMagic page: https://appmagic.rocks/iphone/royal-match/1482155847
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Homa Reaches 2B Cumulative Downloads!

This incredible milestone reinforces Homa’s position as one of the top 10 hypercasual publishers. 🏅

Timeless hits like Sky Roller, Merge Master and Attack Hole continue to lead the way, contributing 21% of total downloads for the lifetime 🏆

But it’s not just about the classics—Homa is pushing forward with fresh noscripts as well! 🎮

Two of our favorites, Agent Hunt and Frontline Heroes, show how the publisher can blend hypercasual mechanics with a more realistic art style 🎨

While we’re celebrating this download milestone, Homa is also achieving strong revenue growth by embracing the hybridcasual trend and placing greater emphasis on IAPs 📈

Have a closer look at Homa's public AppMagic page: https://appmagic.rocks/publisher/homa/1_4656343638685426415?utm_source=AMTelegram
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How to Monetize Whales Through Milestone Events

Monetization features for whales are designed to target the highest-spending players, while also engaging less-spending players with the potential to convert them into whales.

💡 How milestones tied to hard currency spend work:

Players complete milestones and receive rewards by spending standard hard currency during the event.

🐳 In-game Examples:

— “Emerald Waterfalls” event in Hero Wars is held weekly, starting on Wednesdays. While its long duration and regularity make its exact impact on revenue harder to measure, its continuous rotation demonstrates its importance.

— “More Than Gems” event in Rise of Kingdoms is held on weekends during major clan events like the “Sunset Canyon Tournament” and “Alliance Mobilization,” resulting in a 12–40% revenue increase on the following Mondays.

Why it’s important:

Whales are one of the most important cohorts that can generate the absolute majority of revenue in certain genres.
Monetization features for whales not only target this specific player segment but also encourage spending from other players, potentially converting them into whales.

❗️Want to find more features like this?

Read our short article to see how our LiveOps & Updates Calendar can help: https://appmagic.rocks/tool-denoscriptions/live-ops?utm_source=AMTelegram
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Zynga Reaches 2B Installs and Is Soon to hit $8B in IAP Revenue 🎊

Believe it or not, these numbers don’t even include Rollic or Peak Games' metrics! 🤯

Zynga’s flagships like CSR 2, Zynga Poker, and Merge Dragons show just how timeless great mobile games can be

The top 10 games contribute 44% of total installs, emphasizing the diversity of Zynga’s portfolio 💫

Out of all, what is your favourite Zynga's game? ⭐️

Refresh your knowledge about Zynga's portfolio at company's public AppMagic page: https://appmagic.rocks/publisher/zynga/1_6690081412016968981?utm_source=AMTelegram
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Casual Games Report 2024: Following 5 Routes to Success

Our much-anticipated report, crafted by the AppMagic content team, is now live: https://appmagic.rocks/research/casual-gaming-2024?utm_source=AMTelegram

This year, we’re diving into key trends across 5 genres in Tier-1 West: Match-3 with Complex Meta, Merge-2 with Complex Meta, Match 3D, Sort Puzzle, and Casual Casino 🎮

Inside, we’re answering big questions like:
— What are today’s hottest genres, and how can you spot the next big one?
— Why does market structure matter more than genre growth?
— How are UA challenges reshaping monetization strategies?

But most importantly, the report highlights that even during the most challenging times, there are opportunities to thrive across genres of all sizes, complexity, and competitiveness.

Enjoy the read!
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Match-3 with Complex Meta: You Shall Not Pass? 🧙‍♂️

At first glance, the Match-3 market seems to be thriving, with revenue up 13% YoY in 2024!

But here’s the catch: Royal Match alone accounts for 51% of Tier-1 West revenue! 👑

Without Dream Games’ flagship, the genre’s revenue actually declined by 8% YoY—making Match-3 with Complex Meta one of the most monopolized and challenging markets to break into.

Of the 60 new noscripts launched in 2024, 5 crossed our $50K/month success benchmark, including Truck Star and Hollywood Crush ⭐️

An 8.3% success rate might seem high, but don’t let the numbers fool you. Many smaller developers are just avoiding the genre, leaving only the most prepared and resourceful teams to take on the challenge

And this is just the tip of the iceberg—discover even more insights in our 2024 Casual Games Report 👉 https://appmagic.rocks/research/casual-gaming-2024?utm_source=AMTelegram
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Merge-2 with Complex Meta: The Year of LiveOps & Monetization 🚀

The genre surged in 2024, with revenue up 106% YoY and downloads rising 43%.

But here’s the catch—this growth comes from just a few dominant noscripts, including Merge Mansion, Travel Town, Gossip Harbor, and Seaside Escape. 👑

How did they achieve this? By doubling down on LiveOps and refining monetization strategies, drawing inspiration not just from each other but also from Match-3 and Casual Casino. 🎰

Want the details? You’ll find them all in our report: https://appmagic.rocks/research/casual-gaming-2024?utm_source=AMTelegram

Casual Games Report 2024 also covers:
🏆 How Two games outperformed Merge Mansion, which dominated the niche for three years.
🔄 How Merge Mansion is fighting back to reclaim its position.
📈 How three new games broke into the Top 10—and what set them apart.

Enjoy the read! 🚀 https://appmagic.rocks/research/casual-gaming-2024?utm_source=AMTelegram
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Toca Boca Hits $1B in User Spending! 🚀

The publisher’s success skyrocketed with Toca Boca World—an open-ended kids’ simulator that has captured a massive audience 👯

Popular among girls mostly, the game offers complete freedom: no levels, no achievements, no penalties—just endless customization, exploration, and decoration 🧘‍♀️

Generating 82% of Toca Boca’s revenue, Toca Boca World peaked at $17M per month in 2021. Today, seasonal spikes during school vacations continue to drive revenue, reaching $9M in December 2024 🌊

Check out the publisher’s public AppMagic page for more insights: https://appmagic.rocks/publisher/t/2_419103351?sortApps=revenue&utm_source=AMTelegram

Monetizing kids’ games is no easy feat, but Toca Boca has mastered it.

Today, the company holds the #1 spot among kids’ game publishers worldwide! 🥇
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Casual Casino: Behind the Locked Doors 🗝️

In 2024, the genre saw a 60% revenue surge and a 24% drop in downloads. While the revenue growth is impressive, its structure tells a more important story:

🎲 Monopoly GO! dominates—Scopely’s hit alone generates over 50% of the genre’s revenue.
💰 Playtika owns 4 out of the top 10 after spending $2.3B+ on two recent acquisitions.

With 80% of revenue coming from just three games and only one new release hitting our $50k/month success benchmark, it’s clear—breaking into this genre is tough, even for the big guys 🤯

Still, Casual Casino is buzzing with innovation in LiveOps, monetization, and event design—offering valuable lessons for the entire industry! ✍️

Eager to learn more? Check out our Casual Games Report 2024: https://appmagic.rocks/research/casual-gaming-2024?utm_source=AMTelegram
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Top 10 Tripeaks Solitaire Games: Can King’s New Release Ace the Market?♣️

Candy Crush Solitaire is going global today! But is the market welcoming? Let’s find out! 👀

💸 Just 2 games dominate over 80% of the market revenue in 2024, while the majority of top 10 faced the revenue decline in 2024 compared to 2023.

👑 Solitaire Grand Harvest dominates with $213M revenue in 2024, leading its closest rival by over 70%.

😮‍💨 Meanwhile, 7 out of the top 10 didn’t even hit $10M per year.

While the two leaders have been controlling the market for a long time, Monopoly GO! showed us that big shifts can happen fast, right? 🚀

Check out top 10 on AppMagic’s Market Segment Dashboard: https://appmagic.rocks/top-charts/apps?tag=243536,243762&aggregation=year&date=2024-01-01&utm_source=AMTelegram
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Match 3D: The Rise of New Market Leaders 💣

Match 3D revenue doubled this year, outpacing download growth—driven by fresh noscripts! ⭐️

🔥 Match Factory! took over in less than a year, now holding 42% of the market and surpassing longtime leader Triple Match 3D, which saw a 43% revenue drop in 2024.

🎭 Four new games made it into the top 10, including Match Villa and Match Frenzy, tapping into viral “gross” aesthetics like pimple popping and dirt cleaning.

💰 1 in 3 new noscripts crossing the $50K/month benchmark also uses this trend!

What’s fueling this success? A shift from hypercasual to casual. How? Find out in our Casual Games Report 2024: https://appmagic.rocks/research/casual-gaming-2024?utm_source=AMTelegram
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Solitaire Grand Harvest: Leading The Solitaire Tripeaks Pack with $1B Revenue ⭐️

Solitaire Grand Harvest continues to dominate the Solitaire TriPeaks market, holding 67% of total revenue in 2024💰

After surpassing Tiki Solitaire TriPeaks in 2019, it now leads by 75% in 2024 revenue 🚀

Supertreat, the studio behind Solitaire Grand Harvest, was acquired by Playtika in 2019 💼

Once again, they’ve proven their skill in scaling acquisitions, with Solitaire Grand Harvest’s annual revenue going up from $22M in 2018 to $213M in 2024 🧐

👉 Explore the genre leader’s public AppMagic page here:
https://appmagic.rocks/google-play/solitaire-grand-harvest/net.supertreat.solitaire?utm_source=AMTelegram
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New Blog Post by Ilkka Confirms Our Takes on Squad Busters 🚀

Back in June 2024, we published our Squad Busters deconstruction—one of the most-read articles on our website: https://appmagic.rocks/research/squad-busters-revenue?utm_source=AMTelegram

We covered everything from skipping soft launch to reusing old content and the challenge of balancing midcore and casual audiences. ✍️

But the main idea we carried through the text was best summed up in this line:

“Supercell isn’t afraid to admit its mistakes and continuously works to fix what didn’t land at launch.”

Since then, Squad Busters has gone through many changes that confirm this approach. And now, Ilkka’s latest blog post proves it once again. 💪

Supercell’s willingness to experiment and refine its games is exactly what drives its long-term success! 🏆

Kudos to the Squad Busters team—we can’t wait to see what’s next in 2025! 🎉
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Sort Puzzle: The Hottest Genre Of 2024 🔥

The genre saw explosive 460% YoY revenue growth in 2024! Already popular in Tier-1 West, it made a breakthrough by finding the right monetization strategies 💪

🤩 6 out of the top 10 grossing games are 2024 newcomers.
👑 Newcomer Hexa Sort by Lion Studios replaced Block Jam 3D after its 15-month reign.
🍦Water Sort Puzzles are fading from the rankings, while a new theme of household goods sorting is gaining momentum.

Learn more how the genre evolved in 2024 in our new Casual Games Report: https://appmagic.rocks/research/casual-gaming-2024?utm_source=AMTelegram
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How AppMagic Is Transforming Market Intelligence: An Interview for GamesForum

Our VP of Product, Stan Minasov, joined GamesForum to talk about:

🎬 AppMagic’s journey—from an internal tool at a game studio to a go-to market intelligence platform for app and game developers.

📈 The biggest mobile marketing trends shaping the industry right now.

🎯 How to choose the right LiveOps strategy to maximize engagement and revenue.

Thanks for having us! It was great to share AppMagic’s story and offer insights for up-and-coming studios 💛

Read the full interview here: bit.ly/4htmTYd
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