How Original Games Boosted Average Transaction Value by 11% with Triple Offers 😎

🤝 Triple Offers
Three offers shown side-by-side that guide players toward a higher-priced option. Unlike Double Offers, they allow smaller steps between prices, making upgrades feel easier.

💡 The Upgrade
Building on the success of Double Offers, Original Games introduced Triple Offers, that encourage low spenders to gradually move up and improving overall monetization potential.

🏁 The Results
— 93% of buyers chose a higher tier than usual
— Average spend per purchase grew by 43%
— ATV was ~11% higher on Triple Offer days

Explore how Original Games refined their monetization strategy with AppMagic Monetization Intelligence 😉

Top 10 March Releases by Revenue 🔥

Remember last week when we showed how to spot top-performing new releases using Advanced Search? 😉

Now it’s time to put that to work — let’s take a look at last month’s new gaming releases and how they performed in Tier-1 West!

☑️ Just follow these steps:
Apps → Advanced Search
Release period → March 2025
Tags → Games
Geography → Tier-1 West

💥 A solid dose of inspiration — whether you’re building a product, crafting a UA strategy, or just staying sharp on market trends.

And while the image shows just the top 10, there were actually over 3,000 new releases in total!

This link takes you straight to the list.

Top 10 Pakistan Publishers in 2024 🇵🇰

Pakistan’s mobile gaming market is booming: over the past decade, smartphone penetration has surged from just 10% in 2014 to nearly 78% in 2024. 🤯

To dig deeper into this fast-growing market, we teamed up with Tenjin to help compile data for their latest report on mobile games in Pakistan. 🤝

Here are some highlights:

🔹 Z&K Games leads the chart — 92% of its revenue comes from Scary Teacher 3D, with 39% of that from the US alone.

🔹 Nadeem Munawar follows with a more diverse portfolio: six games have crossed $100K in lifetime revenue, led by Drug Mafia – Grand Weed Gang (29% of total).

🔹 GameFit ranks third, with Superhero Car: Mega Ramp Games generating 55% of their revenue.

👉 Dive into Tenjin’s full report for more insights

Merge-2 Genre in 30 Seconds 🧩

For over 3 years, Merge Mansion led Merge-2 with Complex Meta genre. But today, it’s been pushed to #4 by fast-growing newcomers.

Instead of fading, the team doubled down on LiveOps — and hit an all-time high monthly revenue. 📈

Read how the market evolved — and how Merge Mansion is fighting back here.

Top 10 Trending Games of the Last Month 📅

One of the best habits for any game developer: start every week by checking trending charts.

It’s the easiest way to stay on top of what’s working across the industry. ✍️

And the best part? Anyone can do it:

🔹 Head to AppMagic → Top Trending
💡 Or just click this link: Trending Games – Last 30 Days
🔹 Choose your timeframe (week, month, quarter, etc.)
🔹 Filter by tag — start with Games or dive deeper into specific genres
✅ You can also switch to charts by Revenue for a different perspective

For this post, we looked at the Top Trending Games by Downloads over the past 30 days — to see which games moved up the fastest across the charts.

What stood out?

☠️ Two out of the ten trending noscripts are horror games — one adapted from PC, the other built around meme-favorite villains.

Not something you see every month, and definitely worth keeping an eye on. 👀

Feel free to explore by yourself👇

Trending Games – Last 30 Days

Meme Bots: Obunga Chase Rooms – Trending Game with Pop Culture Characters 👻

Yesterday we had a look at the Top Trending for the last month and noticed to our surprise 2 horror games 👀

We looked into one of them — Meme Bots: Obunga Chase Rooms, now nearing 10M lifetime installs after the recent relaunch 🚀

In the game, players run through maze-like maps, chased by meme-inspired characters like Obunga, Sanic, and Tralalero Tralala 🦈👟

💡Who are Nextbots?
They’re AI-driven pursuers, often shown as 2D meme images, popularized in Garry’s Mod and later adopted across many games.

Once again, TikTok trends + high gameplay virality = perfect combo for organic growth 🤭

Check out the game yourself!

R.E.P.O. Mobile: From PC to Mobile 📲

Newly launched horror game R.E.P.O. Mobile has reached 4.7M downloads since its late March release!

Though it's already showing signs of a downtrend 👀

The original R.E.P.O. started as a PC single-player game about cleaning a haunted mansion while avoiding a creature called the Headman—before evolving into a co-op experience and quickly gaining popularity on Steam ⭐️

Once again, drawing inspiration from popular PC noscripts proves to be an effective strategy!

Check out the game yourself!

Brainrot: Obunga Chase Room Into Tralalero 🦈

You've probably already seen the funky, meme-like Tralalero Tralala and Bombardiro Crocodillo popping up all over social media! And guess what? A game we mentioned just last week decided to ride the wave and use it to their advantage in ASO 🤭

🔎 How did we spot it?
Head over to Meme Bots Tralalero Chase Room.

Scroll down ➡️ Click on ‘App Page History’

🏁 There you’ll find recent changes to the noscript, icons, denoscription, and more!

👀 What changes were made?
1. Title update: the keyword ‘Obunga’ was swapped out for ‘Tralalero’.
2. The app icon was updated to feature the shark from the Tralalero Tralala video.
3. The denoscription got a complete rewrite.

🎬 Results
What did it lead to? Two noticeable spikes in downloads: one after the denoscription update on April 10, and another after the noscript & icon change on April 17!

Check it out yourself!

Once again, folks—memes deliver results! 😆

Top 10 Hybridcasual Games in Q1 2025: The Great Puzzle Takeover

With the trend of Hypercasual games enhancing their UA and monetization, we knew it was time—our quarterly reports had to go Hybridcasual too!

🏁So, here we go!

In this article, we’ll cover:

📈 The dynamics of the Hybridcasual games market: +67% YoY in net IAP revenue

🔎 Key Hybridcasual market trends: meta and boosters from Match-3 and Social Casino

👑 Leading noscripts and how they innovate: analysing success of Сolor Block Jam, All in Hole, Mob Control and Screwdom

The full report is available on our website 😉

Top 10 Gaming Publishers by Tier-1 West Revenue in Q1 2025

We couldn’t leave you without a Q1 wrap-up — so today, let’s look at how publishers performed this quarter. Click here to check the dasboard!

There’s an indisputable growth leader: Funfly, boosting its quarterly revenue by 223% compared to Q1 2024 (YoY) and 27% compared to Q4 2024 (QoQ) — mostly thanks to Last War: Survival, still climbing toward its peak!

Next fast climber is Diandian Interactive, up 58% YoY and 31% QoQ. As you already know, the main driver here is Whiteout Survival ❄️

Another success story is Dream Games, ranked №2 in the top, with quarterly revenue up 39% YoY and 22% QoQ. Royal Match peaked again in March 🥳

While Scopely keeps leading the pack, 23% ahead of the №2, its quarterly revenue dropped 48% YoY and 25% QoQ.

Will Monopoly Go! bounce back, or are we looking at a new leader this year?

Top 10 Hybridcasual Games in Q1 2025

Another important wrap-up of this quarter is the list of leading Hybridcasual noscripts by revenue 😉

There’s an indisputable leader — Color Block Jam, which started actively growing its metrics this year and is still on the rise! What’s so special about it? 🤔

🔩 Mechanics
It combines Block Puzzle and Parking Jam with a well-balanced difficulty curve and timers for quick engagement and monetization.

💰 Monetization
Monetization is thoughtfully staged: early levels are ad-free, while banner and interstitial ads appear later—often after each level—to boost coin rewards.

🎲 LiveOps
No complex LiveOps or seasonal events. Just two recurring activities and no social features, yet high difficulty keeps players engaged.

🎉 UA Strategy
Success is notably driven by big-budget UA and viral gameplay clips trending across social media in both Western and CIS regions.

✨ Rollic’s Magic
Goes without saying!

👉 Read more about this quarter’s leaders and their success factors in our new report

Lucky Wheel: How Travel Town Increases Session Length and Engagement

✨ The Update
Travel Town introduced a Lucky Wheel: after completing the last Daily Challenge, players can spin a wheel to receive a random amount of energy. But only one segment grants a full 100 energy refill.

🔍 The Motivation Behind
Daily tasks and related events (like Chest Challenger, Cookie Craze, and Reward Road) are a major driver of daily playtime in Travel Town, which is why they get reskinned and relaunched so often. However, completing dailies requires a lot of energy gotten through either several logins or purchasing.

❗ When too many tasks pile up, players risk giving up their attempts and lose engagement.

🛠 The Solution
By offering a chance to regain energy after completing all daily tasks, the Lucky Wheel boosts the perceived value of participation. In turn, this encourages multiple daily logins, greater use of energy and premium currency, and raises the likelihood of making a purchase.

👉 Explore this and other Travel Town events in the LiveOps & Updates Calendar.

Top 10 Merge-2 Games by Revenue in Q1 2025

After exploring Travel Town’s LiveOps, we decided to also take a step back to see what’s cooking on the Merge-2 market.

🔍 Market Overview
The market keeps growing fast with +21% QoQ (Q1 2025 vs Q4 2024) and +110% YoY (Q1 2025 vs Q1 2024) growth in quarterly revenue.

🚀 Rising Titles
— Gossip Harbor holds the lead, up +35% QoQ and +279% YoY.
— Merge Cooking is this quarter’s rocket: +61% QoQ, +440% YoY.
— Seaside Escape remains №3 with +33% QoQ and +195% YoY.
— Merge Hotel Empire climbed +32% QoQ, +278% YoY.
— The latest launch in the top, Merge Prison (Feb 2024), keeps rising: +18% QoQ.

📉 Falling Titles
— Merge Mansion drops -10% QoQ (but still +28% YoY).
— Adventure Island Merge: -31% QoQ, -13% YoY.
— Love & Pies: -4% QoQ, -35% YoY.

❓ The question remains the same: With Gossip Harbor going strong, can anyone shake its leadership?

Have a closer look at the top 10 Merge-2 via the link.

Screwdom — The Top Grossing Game In The Screw Puzzle Genre

In our new Hybridcasual report for Q1 2025, we shared that Puzzle games are dominating the market, with Screw Puzzles accounting for 20% of total Hypercasual Puzzles IAP Revenue 🧩

Screwdom is already leading the subgenre — and this is just the beginning. In April 2025 alone, it earned $6.7M — almost twice as much as in Q1 2025 🚀

Part of the success goes to iKame Games' experience — they already have 9 Screw Puzzle noscripts in their portfolio 👑

But what truly sets Screwdom apart is its leap from 2D to 3D. This shift makes gameplay more tactile and challenging — rotating the camera adds spatial depth, making every move count 🔩

Curious about other rising subgenres and what makes their leaders shine? Check out our full report!

Royal Kingdom: Will The Celebs’ Audience Turn Into Paying Users?

Recently, we spotted Royal Kingdom in our Top Trending with 458k daily installs at its peak — that’s 28% higher than after its highly anticipated global launch in November 2024.

See for yourself 👀

What’s driving the surge in installs? Massive video ad campaigns featuring an unmatched lineup of celebrities: LeBron James, Jimmy Fallon, Shakira, Kevin Hart — each generating millions of views 🎥

But here’s the real question: while installs are skyrocketing thanks to these huge fanbases, how many players will actually stick around long term?

And more importantly — can Dream Games turn them into paying users? 🤔

Brainy Prankster: Turning Misleading Creatives into Quirky Puzzles

We’ve all seen those misleading ad creatives with absurd situations and puzzles — always a bit cringy, weirdly catchy, and hard to ignore!

Here comes a Brainy Prankster, a new game that turns this format into actual gameplay. Players solve quirky puzzles like helping a policeman gather evidence or sneaking a secret lover past an angry spouse 😏

We spotted the game in AppMagic’s Top Trending chart this week — and since its late-February launch, it has already hit 19.5M installs. 🚀

The game relies almost entirely on ad monetization with little to no IAP revenue.

A reminder that not all hypercasual noscripts are chasing the IAP-heavy model in 2025! ✍️

👉 To make sure you know what we’re talking about, check out the game’s AppMagic public card.

Top 10 Publishers by Puzzle Games Revenue (2015-2025)

1️⃣ King
The all-time Puzzle king (literally) is King! The publisher never (!) gave up its #1 spot, growing iAP revenue from $126M in Jan 2015 to $13B by Jan 2025, driven by Candy Crush Saga 🚀

2️⃣ Playrix
Next up is Playrix — joined the top club in 2016 with Gardenscapes and stole the #2 spot by 2020. It hasn’t budged since, hitting $12B lifetime iAP by Jan 2025 🏡

3️⃣ GungHo
Also holding a spot in the top 3 since 2015 is GungHo with the legendary Puzzle & Dragons. While the game isn’t as popular as it once was, the publisher’s revenue growth is still notable: from $75M to $4.2B in iAP by Jan 2025 🐉

4️⃣ Line
Line, powered by LINE: Disney Tsum Tsum (which brings in 48% of its puzzle revenue), started at #3 with $59M and grew to $3.7B — now sitting at #4💡

5️⃣ Dream Games
And a fresh face at the top — Dream Games. The studio entered the scene in Aug 2023 and already climbed to #5. All thanks to Royal… well, you know the rest 😉

Learn more about leading publishers.

Merge Fellas: No More Fruits—Merge Memes Instead

Over the past two weeks, we spotted a new Simple Merge-2 puzzle rising fast in the Top Trending — Merge Fellas!

On May 10, the game peaked at 788k daily installs, less than two weeks after almost zero downloads number 🤯

Merge Fellas is a fresh reinterpretation of the Suika Game — the once-viral console noscript where players merged fruits to create the ultimate watermelon 🍉

We’ve seen plenty of mobile versions inspired by Suika (like Fruit Merge), but Merge Fellas stands out by swapping fruit for memes: think cute animals, capybaras, and yes — Italian Brainrot 🦈👟🏖️

While the spike is already cooling off a week later, let’s see if this pop-culture twist on a familiar mechanic can hold its ground against the visuals we’ve gotten used to 😉

Royal Match Hits a New High With $6B User Spending

Last week we discussed the Top 10 Puzzle Publishers and noticed how Dream Games quickly climbed up to the 5th place. All thanks to Royal Match! 👑

The game added one more billion in user spend in just 4 months 🤯

Royal Match overtook Candy Crush Saga in June 2023, becoming the Match-3 revenue leader—and hasn’t given up the top spot since. In April 2025, it continued to dominate, outperforming Candy Crush by 14% in monthly revenue🥇

In the beginning of the year, we highlighted that the game started maturing. It followed the path of previous market leaders like Gardenscapes and Project Makeover, focusing on monetization and LiveOps. That’s reflected in its RpD—up 17.3% YoY, reaching $15.6 in April 2025. Learn more about approaches Dream Games used in our report ✨

And have a closer look at Royal Match's metrics on its AppMagic public page 👀

River Game Arrived at $2B Lifetime User Spending

River Game is best known for its 2019 4X Strategy hit Top War: Battle Game, which accounts for a massive 83% of the publisher’s total revenue 🤯

However, looking at the latest portfolio dynamics, Top War’s monthly revenue is on the decline—making space for a rising star: Top Heroes: Kingdom Saga!

In April, Top Heroes hit $20M in monthly revenue, compared to Top War’s $8M, and it’s still on an upward trend. In just over a year, the game already contributes 16% of River Game’s total revenue 💪

Have a closer look at River Game’s portfolio here 🔎

Screw Puzzle Evolution: How Wool Sort Is Twisting the Genre

We’ve spotted a new twist in Screw Puzzles that seems to be shaping into a fresh subgenre — and had to report it right away 🤩

Right now in Top Trending, there’s a game called Wool Sort — it hit 4M lifetime downloads in less than 2 months!

The twist? Screws swapped for colourful spools of thread 🔄

We then checked Advanced Search — and yep, a wave followed.

Before 2025, only 7 wool-themed games existed. In 2025, 19 new games popped up—14 in April and May alone! 🌊

So we dug deeper to answer:

1️⃣ Why is Screw Puzzle still one of the top genres?

2️⃣ What new elements does Wool Sort bring in?

3️⃣ What are the monetisation differences?

4️⃣ How does its LiveOps compare to Screw Jam?

And finally: are Wool Puzzles the next market breakthrough?

Find all the answers in our latest article