Hero Wars: Alliance Hits $1B in Lifetime IAP Revenue

Nexters (GDEV)’s flagship noscript, which accounts for 99% of the publisher’s revenue, has reached a major milestone — $1B in lifetime IAP revenue.

Launched back in 2017, the game now ranks Top 9 globally among Team Battlers by lifetime IAP revenue. In the past year, it continued to generate over $7M a month 💪

In 2025, Hero Wars also reached the number one position among Team Battlers by downloads! Both achievements were possible thanks to a strong mix of sustained monetization and UA, showing that these strategies still work even for mature noscripts.

Learn more about the game on its AppMagic public page ✨

Mobile Market Landscape 2026

Our flagship report of the year is out 🎊

For the first time, it covers both gaming and non-gaming apps, offering a full view of the mobile market!

Across 96 pages, we analyze the entire 2025 landscape and highlight the key trends shaping 2026, including:

⭐️ Global and regional trends across mobile apps and games
⭐️ Gaming insights across three supergenres — Casual, Midcore, and Hypercasual — with detailed subgenre analysis
⭐️ Apps trends across 20+ categories, including Generative AI, Entertainment, and Social

This report is a must-read for anyone working in the mobile industry!

Dive right in

2 Mega Reports to Power Your 2026 Strategy

This January, we released nearly 160 slides across two mega reports (can you believe the scale!) 🤩

Together, they cover everything from the trends shaping the games and apps markets to the LiveOps strategies driving engagement and growth in 2026.

Find everything you need to strengthen your 2026 strategy:

1️⃣ Mobile Market Landscape 2026
2️⃣ LiveOps Report 2025

Trust us, you won’t want to miss these two 😉

Habby Hits $2B in User Spending

Habby has crossed a major milestone, surpassing $2B in lifetime user spending 🔥

This achievement is powered by the publisher’s evergreen hits Survivor!.io and Archero, which account for 40% and 22% of total lifetime revenue, respectively.

In 2024, Habby revitalized the Archero franchise by launching Archero 2. The game quickly became the new ultimate version and successfully renewed player interest. As of January 2026, Archero 2 is the top-earning noscript in the publisher’s portfolio.

That same year, the publisher added another breakout hit with Capybara Go!. The noscript sparked a wave of clones and quickly climbed to №4 in Habby’s portfolio, contributing 12% of total revenue 🚀

Habby continued experimenting in mid-2025 with Wittle Defender, inspired by The Tower from Tech Tree Games and reimagined with Habby’s signature style. While it didn’t reach the scale of earlier hits, it still entered the top 10 Habby’s noscripts, contributing around 2% of total revenue ✨

Congratulations to the Habby team on this milestone — what a journey!

👉 Learn more about Habby’s performance on its AppMagic page.

Fallout TV Series: How Game Revenues Grow and Fall Out

After 1.5-year wait, fans of the Fallout TV series finally got their hands (and eyes) on season two 🥳

What about the games? Well, they got into the top charts and increased their revenue multiple times!

But most importantly, did they perform better than during season one?

To answer that, we analyzed:
1️⃣ How the new season impacted Fallout Shelter on mobile
2️⃣ How PC and console noscripts responded to it, using our new Steam Analytics
3️⃣ Whether it was ultimately worth it

Spoiler alert: it was, but apparently, you have to be Bethesda for that 😉

We left all the details in the article.

Key Product Trends Every UA Manager Should Know - by Gamelight

Simply increasing budgets no longer guarantees results in 2026. To stay profitable, UA teams need to go deeper: into LiveOps, player motivation, and what’s really happening under the hood of the game.

Our friends at Gamelight paired their marketing expertise with AppMagic data to surface the trends that will define the market this year.

Here’s a quick sneak peek at what stood out:

- LiveOps volume keeps rising, creating more frequent high-intent moments to launch and scale UA campaigns 🎮

- Creative formats are shifting toward AI-assisted production and social-native styles that match actual content consumption📱

- Millennials are gaining share across top genres, while Gen Z continues to favor hybrid-casual and sandbox noscripts 🛝

But that's not all! You can find many more in the full article on Gamelight

Casual Games Report 2025: Finding Growth in a Flat Market

Welcome the final one in our end-of-the-year report trilogy: our good old Casual Games Report 2025.

Unlike many others, this one doesn’t require you to download anything. It’s an editorial longread built around some of the most interesting stories the industry delivered in 2025.

What awaits you in the report:

1. A dynamic analysis of the three largest Casual genres: Puzzle, Social Casino, and Simulation.

2. A deconstruction of the leading subgenres: Match-3, Merge-2, Coin Looter, and Farming.

3. The remarkable growth of Hybridcasual Puzzles, including Block, Sort, and Screw puzzles.

All of this to show how flexible and resilient the industry really is, and how growth can still be found even in the most competitive niches.

Trust us, there are many success stories emerging as long-standing monopolies begin to lose momentum!

As always, we’re grateful for your feedback and hope you enjoy the read. 😊

Researching Mobile Games: The Essential Steps With Antti Kananen

Product leader, system designer, angel investor — our good friend Antti Kananen has worn many hats.

This diverse experience allowed him to develop a unique approach to efficient game analysis using AppMagic. He shared this framework with us in our latest article ✨

Here’s what you’ll find inside:
1️⃣ The key steps Antti follows when making investment decisions or evaluating new product opportunities
2️⃣ Real examples of how he used AppMagic to reach actionable conclusions
3️⃣ Why AppMagic stands out as one of the best solutions for end-to-end mobile games analysis

Find all the insights via the link