Q1-Q3 2024 Period Was Defining for 4X Strategies ⚔️

Last War and Whiteout Survival disrupted the market and set new standards for the genre. 🔥

Dashboard with these games: https://appmagic.rocks/dashboards/6707bdc0277d1?utm_source=AMTelegram

Want to know how they did it? 🤔

Drop a like if you want our team to deconstruct their success 👍

Expanding the 4X Audience: Lessons from Last War and Whiteout Survival

In less than two years, Last War and Whiteout Survival generated over $1.5B in combined revenue, topped the charts, and reshaped the 4X strategy genre. ⚔️

How did they achieve this success? Discover the full breakdown in our new deconstruction of these games and the innovative strategies fueling their growth. 🔍

This time, we’ve teamed up with Olga Sobolevskaya (@olga_sobolewska), Game Market Analyst at MY.GAMES, whose insights form the foundation for this research and highlight the evolving trends in 4X games. 📈

Read the full article here:

https://appmagic.rocks/research/new-four-x-strategies?utm_source=AMTelegram

Playable Ads In Germany: A Comprehensive Analysis

Playable ads have a huge impact on Germany’s ad landscape, with 10% of all impressions coming from interactive ads! 🎮

— How does this compare to the global landscape?
— How does this differ between gaming and non-gaming apps?
— Which publishers are leading the charge?

Our guest author Samet Durgun, App Growth & Performance Marketing Consultant, uses AppMagic data to answer these and many more questions about playable ads in Germany — one of the key markets for the gaming industry. 📊🇩🇪

Read the full breakdown and discover how interactive ads can elevate your campaigns:

https://appmagic.rocks/blog/playable-ads-penetration-germany?utm_source=AMTelegram

FreePlay Hits 1 Billion Lifetime Downloads 🚀

US-based mobile games publisher Freeplay surpassed 1 billion downloads across its portfolio!

Several Freeplay's noscripts hit over 100 million downloads, including Count Master, Twerk Race 3D, and Fidget Toys Trading 💯

Hitting new milestone, Freeplay continues to stand out as one of the leading players in the hypercasual market 🎮

Even more exciting, Freeplay’s install numbers are on the rise this quarter. Will their latest noscripts break into the Top 10 Hypercasual Games for Q4 2024? It’s going to be exciting to watch!

Check out the publisher’s dashboard here: https://appmagic.rocks/publisher/freeplay-inc/1_4888228308434849941?utm_source=AMTelegram

How DreamPlus Games Makes $2M Per Month On Twilight Hype
🎃

If Twilight nostalgia is flooding your feed, you’re not alone! Developers are tapping into the hype, using saga-inspired content to capture audiences 🧛🏻‍♂️

In our latest Halloween feature, we dive into Game of Vampires: Twilight Sun by DreamPlus Games, exploring how pop-culture references are woven into ASO, ad creatives, and in-game content ✨

Catch our Halloween piece to see how this approach boosts revenue to new heights: https://appmagic.rocks/blog/twilight-game-of-vampires?utm_source=AMTelegram

Top 10 Games By Downloads And Revenue in October 🍁

Not sure where to start with AppMagic? Try out the Top Free and Top Grossing tools!

These straightforward features make it easy to find the month’s top-performing games by downloads and revenue, filtered by period, region, genre, and app type 😎

It’s a quick and effective way to kick off your market analysis, giving you valuable insights into the dynamics and leading players within your chosen niche 💯

Mobile Games Heatmap for 2024 🔥

Kudos to Anton Slashcev who created a detailed analysis of the genres' performance this year:

🟥 𝗥𝗣𝗚𝘀: $𝟭𝟱.𝟯𝗕 (-𝟭𝟮.𝟱%)
↳ Top apps of the genre: appmagic.rocks/rpg
• Action RPG/MMORPG: $6.0B (-15.3%)
• Team Battlers: $4.8B (-14.6%)
• Idle RPG: $2.1B (+16.3%)
• Puzzle RPG: $1.2B (-21.9%)
• Other RPGs: $1.2B (-15.6%)

🟩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: $𝟵.𝟰𝗕 (+𝟯.𝟱%)
↳ Top apps: appmagic.rocks/strategy
• 4X Strategy: $6.6B (+1.5%)
• Real-Time Strategy (RTS): $1.3B (+7.4%)
• Tactics: $905M (+23.4%)
• Card Battler: $545M (-8.7%)

🟩 𝗖𝗮𝘀𝗶𝗻𝗼: $𝟴.𝟴𝗕 (+𝟭𝟮%)
↳Top apps: appmagic.rocks/casino
• Slots: $3.6B (-6.2%)
• Casual Casino: $2.8B (+82%)
• Casino Card Games: $937M (+0%)
• Bingo: $475M (-6.3%)
• Other Casino: $900M (-3.5%)

🟩 𝗣𝘂𝘇𝘇𝗹𝗲: $𝟴.𝟱𝗕 (+𝟭𝟮.𝟴%)
↳Top apps: appmagic.rocks/puzzle
• Match-3: $5.3B (+4.6%)
• Merge: $1.1B (+55.4%)
• Match-2: $550M (+1.6%)
• Other Puzzle Games: $863M (+14.7%)
• 3D Match: $297M (+46%)

🟩 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻: $𝟯.𝟴𝗕 (+𝟰.𝟯%)
↳Top apps: appmagic.rocks/simulation
• Sandbox: $1.4B (+19.9%)
• Farming: $1.1B (-0.5%)
• Life Sim: $192M (-12.0%)
• Fashion: $186M (-13%)
• Other Simulations: $912M (+2.4%)

🟩 𝗔𝗰𝘁𝗶𝗼𝗻/𝗕𝗿𝗮𝘄𝗹: $𝟯.𝟱𝗕 (+𝟭𝟬.𝟭%)
↳Top apps: appmagic.rocks/action-brawl
• MOBA: $2.6B (-6.8%)
• Brawler: $832M (+131.8%)

🟥 𝗦𝗵𝗼𝗼𝘁𝗲𝗿: $𝟯.𝟰𝗕 (-𝟬.𝟴%)
↳Top apps: appmagic.rocks/shooter
• Tactical Shooter: $743M (-1.0%)
• Battle Royale: $2.0B (-3.4%)
• Vehicle Shooters: $283M (+2%)

🟥 𝗦𝗽𝗼𝗿𝘁𝘀: $𝟮.𝟯𝗕 (-𝟭𝟮.𝟬%)
↳Top apps: appmagic.rocks/sports
• Simulation Sports: $1.4B (-3.7%)
• Sports Manager: $632M (-26.4%)
• Arcade Sports: $281M (-10.8%)

🟩 𝗔𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗚𝗮𝗺𝗲𝘀: $𝟭.𝟲𝗕 (+𝟭.𝟮%)
↳Top apps: appmagic.rocks/adventure
• Visual Novels: $615M (+48%)
• Hidden Objects: $360M (-3.8%)
• Survival: $354M (+8.6%)
• Other Adventure: $240M (+0%)

🟥 𝗔𝗿𝗰𝗮𝗱𝗲: $𝟭.𝟲𝗕 (-𝟴.𝟵%)
↳Top apps: appmagic.rocks/arcade
• Rhythm Games: $576M (-19.8%)
• Clicker/Idle: $400M (+0.9%)
• Fighting Games: $346M (-13%)
• Other Arcade: $235M (+18%)

🟥 𝗧𝗮𝗯𝗹𝗲𝘁𝗼𝗽: $𝟵𝟯𝟰𝗠 (-𝟴.𝟯%)
↳Top apps: appmagic.rocks/tabletop
• Card Games: $558M (-12.5%)
• Board Games: $239M (-7.3%)
• Other Tabletop Games: $137M (+53.8%)

🟩 𝗔𝗥 𝗚𝗮𝗺𝗲𝘀: $𝟭.𝟬𝗕 (-𝟬.𝟴%)
↳Top apps: appmagic.rocks/ar-games

Spot the AR Games on the map! 😉

Pokémon TCG Pocket Earned $50M In Just 12 Days 🚀

This game isn't just making waves in the Collectible Card Games genre; it’s shaking up the entire industry!

In under two weeks, Pokémon TCG Pocket pulled in nearly $50M. For context, another successful CCG based on a massive franchise, Marvel Snap, earned ~13x less over the same period post-launch 🤯

Remember the Pokémon Go craze back in 2016? Pokémon TCG Pocket’s results may be a bit shy of those wild heights, but they're impressively close 👏

The real question is: Can this game evolve into a phenomenon on par with Pokémon Go? 🤔

What do you think—does it have a shot? ✨

Check it out by yourself: https://appmagic.rocks/iphone/pokemon-tcg-pocket/6479970832?utm_source=AMTelegram

How Supercell Boosts LiveOps with IP Collaborations 🚀

In 2024 alone, Supercell teamed up with some big names: Transformers, Godzilla, SpongeBob SquarePants, and even Baby Shark!

— But why these IPs, and what makes them a great fit for Supercell’s games? 🤔
— How does Supercell maximize the potential of each collaboration? 🎮
— And what lessons and LiveOps tips can we learn from all this?

We’ve got all the answers! For this, we analyzed eight IP collaborations across four Supercell games.

Enjoy the read here: https://appmagic.rocks/research/supercell-ip?utm_source=AMTelegram

The Power of Supercell’s IP Collaborations in LiveOps 🚀

Supercell’s revenue chart for Brawl Stars tells a story of incredible growth 📈

When many thought the game was past its peak, Supercell took it to new revenue heights. All thanks to powerful LiveOps! ⚙️

While major changes like reworked progression, monetization, and event schedule paved the way to success, the impact of IP collaborations shouldn’t be overlooked ✨

And it’s not just Brawl Stars that benefited from such collaborations!

To explore how Supercell selects and, most importantly, integrates these franchises into their games, we analyzed 8 collaborations across Brawl Stars, Squad Busters, and the Clash noscripts 🔎

Enjoy the read: https://appmagic.rocks/research/supercell-ip?utm_source=AMTelegram

Top 10 Match-3 Games by Lifetime Revenue 🍭

By now, you’ve probably heard the exciting news: Dream Games has just launched Royal Kingdom globally! This new game is a spin-off of Royal Match, following the adventures of King Richard, the younger brother of King Robert 👑

Naturally, we couldn’t resist checking how the original game is holding up—and surprise, surprise—it entered the Top 5 Match 3 games by lifetime revenue, though it was launched years later then the games above it!

Boost your revenue with the LiveOps & Updates Calendar!

Access a complete library of events from 200 top-performing casual, midcore, and hybridcasual games, and discover what truly drives player engagement and monetization.

Why is it a must-have?

⏩ Gain actionable insights from the industry’s top events
🛡️ Easily analyze competitors’ LiveOps strategies
🎯 Use smart filters to find the features and ideas that work for you

And the best part? It saves you endless hours! ⏳

With expert-curated updates, in-depth analysis, and an intuitive dashboard, you can focus on creating impactful events that truly deliver.

Learn more about this powerful tool here: https://appmagic.rocks/tool-denoscriptions/live-ops?utm_source=AMTelegram

Match Factory! Leading The Match 3D Genre 🚀

Released just over a year ago, Match Factory quickly claimed Top-1 spot surpassing the genre's leader, Triple Match 3D ($17.5M vs $7.5M in monthly revenue) 🔥

The secret sauce behind Match Factory!? It takes the Triple Match 3D formula to the next level with clans, leaderboards, and goal-setting. Add in social mechanics, and it nails retention paired with gameplay that remain quite hypercasual 🐥

https://appmagic.rocks/iphone/match-factory-/6449094229?utm_source=AMTelegram

Top 10 Publishers By Casual Games Revenue 💰

As the year draws to a close, we took a deep dive into the world of casual games to see which publishers are leading the pack and how their year-over-year performance has shifted.

🌟 Scopely takes the crown in 2024, driven by the success of Monopoly Go! which earned $1.4B IAP revenue in 2024.

👑 Dream Games continues its steady growth, powered by the evergreen success of Royal Match. Do you think Royal Kingdom’s release will push the developer to the top in 2025?

🚀 Peak Games is breaking records with the recent addition of Match Factory! to its portfolio, alongside fan-favorites Toon Blast and Toy Blast.

Want to explore the full list and see how these publishers stack up? Check it out here: https://appmagic.rocks/top-charts/publishers?aggregation=year&tags=243572?utm_source=AMTelegram

The Best Hypercasual Launch of November? Prison Survival: Tap Challenge With 4.6M Installs🚨

The world is on edge waiting for Squid Game Season 2, dropping on December 26th. To fuel the hype and keep the excitement alive, developers are diving back into series-inspired Hypercasual games 🎮

Earlier this November, Higame Global launched their latest hit, Prison Survival: Tap Challenge. In less than a month, it smashed 4M installs, aligning perfectly with the monthly numbers of top 10 Hypercasual genre leaders 👏

Prison Survival: Tap Challenge is a thrilling 3D action-adventure survival game packed with multiple levels of increasing difficulty 🚀

Game's page:
https://appmagic.rocks/google-play/prison-survival-tap-challenge/com.higame.par.master.challenge?utm_source=AMTelegram

Top 10 Match 3D Games 💫

After our recent post about Match Factory!, we thought it was worth taking a closer look at the Match 3D genre leaderboard 🥇

This year, Match Factory! has outperformed Triple Match 3D in revenue by more than 61%!

The game is edging closer to capturing half of the market, with its IAP Net Revenue accounting for 42% of the genre this year 🏆

While other competitors, despite showing notable growth, are still far from matching the success of the genre’s two leaders!

Do you think there’s a candidate that might recreate Match Factory!’s success? 🤔

Check the top on your own: https://appmagic.rocks/top-charts/apps?aggregation=year&tag=243716&utm_source=AMTelegram

Boosting Revenue with Lava Quest Clones in Top Puzzle Games

💡 How the event works:
100 players compete simultaneously to clear 7-8 consecutive levels on their first try. Those who succeed within 24 hours split the final reward equally.

📈 Effect on metrics:

— Royal Match saw a +27% revenue spike in July 2024. Again, no big UA push was happening then, so the event did the heavy lifting.
Event details

— In Toon Blast, this event led to a +42% revenue boost. The growth came straight from LiveOps since there wasn’t any spike in downloads.
Event details

— In Candy Crush Soda Saga, a similar event called Yeti’s Challenge saw a 26% revenue boost during its third run, synergizing with other in-game events.
Event details


📜 How it started:
The concept is likely inspired by Puzzle & Dragons and its special dungeons, but the version we know today first appeared in the Dragon’s Treasure event in Toon Blast in January 2024. Around the same time, Royal Match began testing a similar format.

✅ Why it’s important:
Cloning successful events allows studios to capitalize on proven engagement strategies, optimize resources, and stay competitive in the crowded puzzle market.

Top 10 Hypercasual Launches in November 🚀

After spotlighting Prison Survival: Tap Challenge, we decided to dive into the top hypercasual game launches of the past month. And here’s what we found: the second-ranking game boasts three times fewer downloads despite launching around the same time 🤯

At first glance, two trends stand out: the chart is dominated by puzzle games, and many noscripts draw inspiration from pop culture phenomena like Squid Game or the Capybara craze—no surprises there! 😌

Will Prison Survival make it into our Hypercasual Report for Q4 2024? Place your bets! 🎮

If you want to be the first to spot top noscripts, check out our publicly avaliable Top Apps page:
https://appmagic.rocks/top-charts/apps?aggregation=month&date=2024-11-01&tag=126&utm_source=AMTelegram

Capybara Go! — Habby’s New Flagship Game 🏆

Capybaras have been viral sensations for a while now—taking over memes, filling stores with adorable toys, and flooding social media feeds. But this craze is just part of the game’s success 🐾

To create their next hit, Habby combined the best elements of Legend of Mushroom gameplay and LiveOps, added a dash of Monopoly Go’s thrill of chance, and wrapped it all in their signature UI/UX and progression design 🧑‍🎨

The results? Soft-launched in late October and going global just a month ago, Capybara Go! has already generated $25M! 💸

Still, the US release didn’t quite live up to industry expectations. Don’t you agree?

What’s your take on the game’s future? 🤔

App’s page: https://appmagic.rocks/google-play/capybara-go-/com.habby.capybara?utm_source=AMTelegram

Capybaras Invading Mobile Stores ⚔️

After the Capybara Go's successful release, we've decided to have a closer look at how its fellow capybaras are doing.

Turns out, the capybaras are actively invading the mobile games market, sneaking into all types of games—from Hypercasuals and Puzzles to RPGs and Arcades 🏅

However, most of these games lack the depth of Capybara Go. Instead, they offer simpler, more casual experiences that rely heavily on ads rather than IAP for monetization. 💸

Perhaps we’ll see capybaras making their way into more IAP-heavy games in the future. What do you think? 🧐

Check the leading game’s page, if you missed the previous post: https://appmagic.rocks/google-play/capybara-go-/com.habby.capybara?utm_source=AMTelegram

Most Downloaded Mobile Games 2015-2024 💥

Chef's kiss to Anton Slashcev for this dynamic infographic! 🧑‍🍳

Do you have a feeling that Subway Surfers is connecting generations? The game has been leading the top of the most downloaded games for the past 9 years, reaching 2B installs 🚇

Candy Crush Saga, while briefly stepping down, quickly regained its second place and has held it ever since with 1.3B downloads 🍭

Clash of Clans, My Talking Angela, and My Talking Tom competed for a long time to stay in the top 10, but eventually, only My Talking Tom managed to do so with 959M installs 🐱

Have you already seen the top of the most downloaded apps in 2024? If not, you should definitely check the positions of our favourite leaders: https://appmagic.rocks/google-play/capybara-go-/com.habby.capybara?utm_source=AMTelegram