You completely decide where you stand mentally.
Mental fortitude comes down to one thing:
What the fuck is going on between your ears?
What are you saying to yourself that nobody else is listening to.
This is not about repeating affirmations brainlessly.
This is about thinking intentionally.
Living purposefully.
Your subconscious is powerful.
But if you let it lead the dance, you'll find yourself down bad very soon.
Your subconscious doesn't think, it just reacts.
If you don't learn to think:
You are never going to make it.
The difference between those who make it and those who don't, is that those who make it take full responsibility for every action they make.
Because every action they make is thoughtful and well processed.
They act.
They don't react.
They shape the world.
They're not shaped by the world.
Know where you fucking stand.
Fix your mind and you'll fix the whole world.
You are a conscious being.
Act like it.
Mental fortitude comes down to one thing:
What the fuck is going on between your ears?
What are you saying to yourself that nobody else is listening to.
This is not about repeating affirmations brainlessly.
This is about thinking intentionally.
Living purposefully.
Your subconscious is powerful.
But if you let it lead the dance, you'll find yourself down bad very soon.
Your subconscious doesn't think, it just reacts.
If you don't learn to think:
You are never going to make it.
The difference between those who make it and those who don't, is that those who make it take full responsibility for every action they make.
Because every action they make is thoughtful and well processed.
They act.
They don't react.
They shape the world.
They're not shaped by the world.
Know where you fucking stand.
Fix your mind and you'll fix the whole world.
You are a conscious being.
Act like it.
🔥23❤19
It all comes down to your mental frames.
How do you think?
How do you approach things you encounter?
How do you perceive the world around you and the people in it?
If you tend to have a negative lens, you condition yourself to feel more negative feelings.
That's why they say that how you see the world says more about you than it says about the world.
Understand this:
Your brain understands the world by associating elements together and making connections.
Just think about instincts:
Food + Hunger = No Hunger
Or think about how language is learned:
A + N + D make the word AND.
With a better understanding of how your mind functions, you can take control over it by supervising the way it perceives everything.
If you see something as a "chore", you will do it with against your will and it will drain your energy.
If you see the same thing as a "necessity", your whole approach to it becomes different.
Because "Chore" has negative connotations to it, it implies that you're forced to do it.
While "Necessity" also implies that it's non-negotiable, it also implies that there are long term consequences to it.
This is a very slight change but it bears consequences on your life experience and how much you actually enjoy what you're doing.
A good rule of thumb is to always phrase things as if they were part of a grand plan you have.
Your duties are no longer boxes to check but new bricks added on the wall you're building.
Master mental reframing and you will notice a considerable increase in your fulfillment.
How do you think?
How do you approach things you encounter?
How do you perceive the world around you and the people in it?
If you tend to have a negative lens, you condition yourself to feel more negative feelings.
That's why they say that how you see the world says more about you than it says about the world.
Understand this:
Your brain understands the world by associating elements together and making connections.
Just think about instincts:
Food + Hunger = No Hunger
Or think about how language is learned:
A + N + D make the word AND.
With a better understanding of how your mind functions, you can take control over it by supervising the way it perceives everything.
If you see something as a "chore", you will do it with against your will and it will drain your energy.
If you see the same thing as a "necessity", your whole approach to it becomes different.
Because "Chore" has negative connotations to it, it implies that you're forced to do it.
While "Necessity" also implies that it's non-negotiable, it also implies that there are long term consequences to it.
This is a very slight change but it bears consequences on your life experience and how much you actually enjoy what you're doing.
A good rule of thumb is to always phrase things as if they were part of a grand plan you have.
Your duties are no longer boxes to check but new bricks added on the wall you're building.
Master mental reframing and you will notice a considerable increase in your fulfillment.
❤23🔥12
The idea that "ego" is bad or good depending on the definition is completely wrong.
No, it's not because we have a different definitions for the word.
It's because most people overlook the actual meaning of the world and associate it with things that are not necessarily linked to the ego.
The ego is simply your sense of self.
It is the idea you have of yourself.
Nothing more and nothing less.
Now if you hold yourself to higher standards, you objectively do perform better.
Because you have high expectations from yourself and see yourself as someone who deserves the best life has to offer.
If that idea that you hold of yourself is fragile, you will either fall into insecure arrogance or limiting beliefs.
Depending on your upbringing and different experiences you'll have in your life, you will react differently to that ego of yours.
But remember this:
At the end of the day, that idea of ego is nothing but your own making.
The behavior you chose to exhibit according to that idea is ALSO of your own making.
In short, Ego is objectively neither good nor bad. Because you define it.
Ego is not an obscure force that exists on its own.
It is your own creation.
You make it what it is.
And your relationship with that idea is what consequently defines how you interact with the outside world.
But again, even that is up to you.
Of course, the effect of the environment you grow up in and many other aspects that you have zero control over come into play.
But if you were to consider that your identity is solely based on external parameters, then there is literally nothing special about you.
There is absolute no uniqueness in you.
As opposed to actually feeding that mental construct that is your ego and making it stronger.
So that it impact your behavior in positive ways.
This is exactly what I mean when I say making peace with your ego.
It's realizing that your ego is completely up to you.
And if you decide to fight it, you're fighting yourself.
You're fighting something that you did.
And that can't end well.
You cannot afford not to be on your own side.
Think about this.
No, it's not because we have a different definitions for the word.
It's because most people overlook the actual meaning of the world and associate it with things that are not necessarily linked to the ego.
The ego is simply your sense of self.
It is the idea you have of yourself.
Nothing more and nothing less.
Now if you hold yourself to higher standards, you objectively do perform better.
Because you have high expectations from yourself and see yourself as someone who deserves the best life has to offer.
If that idea that you hold of yourself is fragile, you will either fall into insecure arrogance or limiting beliefs.
Depending on your upbringing and different experiences you'll have in your life, you will react differently to that ego of yours.
But remember this:
At the end of the day, that idea of ego is nothing but your own making.
The behavior you chose to exhibit according to that idea is ALSO of your own making.
In short, Ego is objectively neither good nor bad. Because you define it.
Ego is not an obscure force that exists on its own.
It is your own creation.
You make it what it is.
And your relationship with that idea is what consequently defines how you interact with the outside world.
But again, even that is up to you.
Of course, the effect of the environment you grow up in and many other aspects that you have zero control over come into play.
But if you were to consider that your identity is solely based on external parameters, then there is literally nothing special about you.
There is absolute no uniqueness in you.
As opposed to actually feeding that mental construct that is your ego and making it stronger.
So that it impact your behavior in positive ways.
This is exactly what I mean when I say making peace with your ego.
It's realizing that your ego is completely up to you.
And if you decide to fight it, you're fighting yourself.
You're fighting something that you did.
And that can't end well.
You cannot afford not to be on your own side.
Think about this.
🔥23❤4
What people call "Big Ego" is not a strong ego at all.
It is as weak as someone underestimating themselves.
An inflated sense of self, to the degree to which people become arrogant, is not due to an overestimation of who they are.
Quite the opposite.
The people who need to put others down to feel more important are the most insecure ones.
Because facing the reality of things and making sense of who they truly are is a hard pill to swallow.
So they cope and compensate through arrogant behavior to show others that they think highly of themselves.
It's all an act and a shell to protect their real ego.
One filled with self-hatred.
It is a common defense mechanism to act in opposite ways of what we feel to try and prove something.
That's exactly what those people are doing.
That makes them more fragile than someone who admits to having low self-esteem.
Because they're one step further and didn't yet go through the process of self-acceptance.
But you can be sure that nobody truly lives in a delusion where they think they're God.
They're simply acting like douchebags to try and convince themselves of a lie while looking away from the reality of things.
So, if you ever come across someone like this:
Don't fear them.
They're fragile and you can tear them down very easily.
Just spot their weakness and hit hard.
It is as weak as someone underestimating themselves.
An inflated sense of self, to the degree to which people become arrogant, is not due to an overestimation of who they are.
Quite the opposite.
The people who need to put others down to feel more important are the most insecure ones.
Because facing the reality of things and making sense of who they truly are is a hard pill to swallow.
So they cope and compensate through arrogant behavior to show others that they think highly of themselves.
It's all an act and a shell to protect their real ego.
One filled with self-hatred.
It is a common defense mechanism to act in opposite ways of what we feel to try and prove something.
That's exactly what those people are doing.
That makes them more fragile than someone who admits to having low self-esteem.
Because they're one step further and didn't yet go through the process of self-acceptance.
But you can be sure that nobody truly lives in a delusion where they think they're God.
They're simply acting like douchebags to try and convince themselves of a lie while looking away from the reality of things.
So, if you ever come across someone like this:
Don't fear them.
They're fragile and you can tear them down very easily.
Just spot their weakness and hit hard.
❤15🔥11
In my eyes, anyone who uses the word 'trauma' to talk about their past is a little bitch.
The English language is rich and diverse but you chose to pick a word that disempowers you.
You could use "experience" or "background" but instead, you pick a word that makes you sound damaged.
I can't take seriously anyone who purposefully paints themselves in a negative light.
If it's pity you're seeking, you don't deserve any.
People who deserve compassion are the ones who carry themselves with dignity and do their best to improve their situation every single second they breathe.
The English language is rich and diverse but you chose to pick a word that disempowers you.
You could use "experience" or "background" but instead, you pick a word that makes you sound damaged.
I can't take seriously anyone who purposefully paints themselves in a negative light.
If it's pity you're seeking, you don't deserve any.
People who deserve compassion are the ones who carry themselves with dignity and do their best to improve their situation every single second they breathe.
❤32🔥18
Take a second and ask yourself what your full potential looks like.
What type of person would it be?
Define it with specific words.
See it in front of you.
Embody that person, understand it completely.
Now act exactly like that person would.
Any time you're faced with a choice, ask yourself how your ideal self would react.
Ask yourself what you would do if you were perfect?
Do that.
Live in harmony with your higher self.
What type of person would it be?
Define it with specific words.
See it in front of you.
Embody that person, understand it completely.
Now act exactly like that person would.
Any time you're faced with a choice, ask yourself how your ideal self would react.
Ask yourself what you would do if you were perfect?
Do that.
Live in harmony with your higher self.
🔥43❤13
Be cynical in the face of negativity.
Underestimate it.
Laugh at it.
Ignore it.
Don't let it get to your head.
Treat it as if it was nothing.
Whatever seems to want you harm, laugh at its face.
Disempower it.
Ideas only take a toll on you if you entertain them in fearful way.
If you simply don't care?
Nothing attains you.
Carry life from its lighter side.
Don't make everything a burden.
Put yourself in a mental frame where things only matter if they serve you.
Anything else?
Remove it from your reality.
Don't even give it any attention.
Brush it off as if it was nothing.
Keep going.
Que sera, sera.
Underestimate it.
Laugh at it.
Ignore it.
Don't let it get to your head.
Treat it as if it was nothing.
Whatever seems to want you harm, laugh at its face.
Disempower it.
Ideas only take a toll on you if you entertain them in fearful way.
If you simply don't care?
Nothing attains you.
Carry life from its lighter side.
Don't make everything a burden.
Put yourself in a mental frame where things only matter if they serve you.
Anything else?
Remove it from your reality.
Don't even give it any attention.
Brush it off as if it was nothing.
Keep going.
Que sera, sera.
🔥36❤6
The Betari Box theory suggests that our self-image affects the way we behave and, in turn, influences how others respond to us.
It's interesting to see that from many angles and points of view, the idea that a negative self-image will induce negative behavior is a constant.
Your attitude towards yourself shapes your behavior and consequently shapes the attitude of people around you and how they behave toward you.
When I say that you dictate how you want to be treated, this is exactly what I mean.
And it goes deeper than just how you act.
It is more about your beliefs and attitudes toward yourself.
If you want to find a start to this diagram, it has to start with Your Attitude.
Because if you let that be defined by people's behavior, you will never be yourself.
You will keep being a reaction to your environment rather than an independent person.
One with a purpose and that knows who the fuck they are.
Your beliefs about yourself will not only define your behavior, but will also define your place in the world.
It all starts in your head.
It all start by fixing your ego.
It's interesting to see that from many angles and points of view, the idea that a negative self-image will induce negative behavior is a constant.
Your attitude towards yourself shapes your behavior and consequently shapes the attitude of people around you and how they behave toward you.
When I say that you dictate how you want to be treated, this is exactly what I mean.
And it goes deeper than just how you act.
It is more about your beliefs and attitudes toward yourself.
If you want to find a start to this diagram, it has to start with Your Attitude.
Because if you let that be defined by people's behavior, you will never be yourself.
You will keep being a reaction to your environment rather than an independent person.
One with a purpose and that knows who the fuck they are.
Your beliefs about yourself will not only define your behavior, but will also define your place in the world.
It all starts in your head.
It all start by fixing your ego.
❤25🔥15
Forwarded from Atlas' Majliss (۞ Atlas ۞)
I am a big supporter of networking.
It opens doors, it introduces you to opportunities that you wouldn't have otherwise, it gives you information that isn't public.
To grow a business or succeed in your career, networking is an asset you can't ignore.
But there's a "but."
The groups of people you join will have the goal of getting you to join them.
Especially if you add value, are active, connect people, give good advice etc. All human groups end up doing that at some point if they want to continue to exist.
They start talking about "family" and "tribes" and other adjectives whose purpose is to create a sense of belonging.
By the way, if you have any public existence on social networks, or in real life, you should use this lever to create this kind of movement around you (I digress)
But not everything that is good for the group is good for you.
Avoid the click effect, because it will mold you into something you can't control.
Unless you're the one leading the group, never get involved in any one group, you need to have personal contacts everywhere without being identified as belonging to any one team.
You don't need other people's enemies to become your enemies.
You don't need to invest your time in something that doesn't benefit you directly or indirectly.
Don't join cliques.
Create your own.
It opens doors, it introduces you to opportunities that you wouldn't have otherwise, it gives you information that isn't public.
To grow a business or succeed in your career, networking is an asset you can't ignore.
But there's a "but."
The groups of people you join will have the goal of getting you to join them.
Especially if you add value, are active, connect people, give good advice etc. All human groups end up doing that at some point if they want to continue to exist.
They start talking about "family" and "tribes" and other adjectives whose purpose is to create a sense of belonging.
By the way, if you have any public existence on social networks, or in real life, you should use this lever to create this kind of movement around you (I digress)
But not everything that is good for the group is good for you.
Avoid the click effect, because it will mold you into something you can't control.
Unless you're the one leading the group, never get involved in any one group, you need to have personal contacts everywhere without being identified as belonging to any one team.
You don't need other people's enemies to become your enemies.
You don't need to invest your time in something that doesn't benefit you directly or indirectly.
Don't join cliques.
Create your own.
❤15🔥10
"An iron fist in a velvet glove" is in my opinion the expression that describes best what anyone on the path to becoming their best version should aspire to be.
The sweet balance between being likable yet capable of the worst.
A unique mix of power through both respect and fear, equally.
Nice until someone goes too far.
Make this how you view your character, become a benevolent and generous person but know where to draw the line.
And when the line is crossed, be ready to go all the way.
Whatever it takes.
Violence doesn't make life beautiful, but being capable of violence and choosing not to use it does exactly that.
You have to cultivate a world of beauty yet be ready to protect it from any external attempt to ruin it.
The sweet balance between being likable yet capable of the worst.
A unique mix of power through both respect and fear, equally.
Nice until someone goes too far.
Make this how you view your character, become a benevolent and generous person but know where to draw the line.
And when the line is crossed, be ready to go all the way.
Whatever it takes.
Violence doesn't make life beautiful, but being capable of violence and choosing not to use it does exactly that.
You have to cultivate a world of beauty yet be ready to protect it from any external attempt to ruin it.
🔥25❤10
As annoying as they can be, distancing yourself from people for too long is never a good idea.
The lone wolf myth is nothing but a myth, you won't make it on your own.
That shit doesn't work.
You need to find people whose energy matches yours and with whom you can build synergy effects.
The lone wolf mentality is nothing but coping with being a loser with low social skills.
Find your tribe or create one.
You have to get along with people to learn, share, build and compete.
Humans are social animals.
Isolating yourself can be good to rebuild a solid basis to find balance and composure.
But that's only beneficial for so long.
The solo game is a zero-sum game.
You need friends and enemies.
Allies and opponents.
No way around this.
Men did not build civilizations by being lonely losers.
The lone wolf myth is nothing but a myth, you won't make it on your own.
That shit doesn't work.
You need to find people whose energy matches yours and with whom you can build synergy effects.
The lone wolf mentality is nothing but coping with being a loser with low social skills.
Find your tribe or create one.
You have to get along with people to learn, share, build and compete.
Humans are social animals.
Isolating yourself can be good to rebuild a solid basis to find balance and composure.
But that's only beneficial for so long.
The solo game is a zero-sum game.
You need friends and enemies.
Allies and opponents.
No way around this.
Men did not build civilizations by being lonely losers.
🔥41❤13
❤2
Life hack: Be extremely polite.
Smile to everyone who crosses eye contact with (unless you intentionally want them to feel uncomfortable), remember people's names, hold the door for the ladies, always say thank you, and ask how people are doing etc..
This goes a long way, but these small gestures make you standout.
In a world where everybody's stuck at their phone, you will standout by simply acknowledging the people around you.
Even if they don't know your name, they will remember your face.
You will get special treatment whenever you're around, and people will genuinely like you.
If you're not someone that travels around the world, you should be doing this at the very least with the people you see every day.
Trust me, not only will you improve your relationship with everyone, you will also feel better about yourself.
Be a beacon of light in this world of hostility.
Be the good guy, genuinely.
Smile to everyone who crosses eye contact with (unless you intentionally want them to feel uncomfortable), remember people's names, hold the door for the ladies, always say thank you, and ask how people are doing etc..
This goes a long way, but these small gestures make you standout.
In a world where everybody's stuck at their phone, you will standout by simply acknowledging the people around you.
Even if they don't know your name, they will remember your face.
You will get special treatment whenever you're around, and people will genuinely like you.
If you're not someone that travels around the world, you should be doing this at the very least with the people you see every day.
Trust me, not only will you improve your relationship with everyone, you will also feel better about yourself.
Be a beacon of light in this world of hostility.
Be the good guy, genuinely.
🔥47❤18
Social Skills University's new course, 'Assert Yourself', launches in just a few days, and this is your chance to grab the special early-bird pricing of only $15 (instead of the regular $30).
'Assert Yourself' is a comprehensive course designed to turbocharge your social assertiveness skills with practical applications and exercises.
As you learn to communicate your needs effectively, set healthy boundaries, and express yourself confidently, you'll be better prepared to tackle challenging situations and achieve your goals.
Here's a sneak peek of what awaits you:
-An in-depth workbook featuring engaging exercises and worksheets
-Real-life examples and scenarios to bring the concepts to life
-Straight-to-the-point explanations of the concepts
Plus, here are three bonus tips to kickstart your assertiveness journey:
-Practice the "3-Second Rule": When someone asks you for a favor or makes a request, pause for three seconds before responding. This short break allows you to assess your feelings and make a more thoughtful decision.
-Use "I understand" statements to acknowledge the other person's perspective, without necessarily agreeing with them. For example, "I understand that you want to get this done quickly, but I feel like we need to take more time to make sure it's done right."
-Use positive statements to show appreciation for the other person's input, while still asserting your own opinion. For example, "I appreciate your ideas, but I still think we should consider other options as well."
The early-bird pricing offer ends in just a few days, so act now to save 50% off!
Enroll in 'Assert Yourself' today and embark on a transformative journey towards a more assertive, confident, and successful you.
If you have any questions or concerns, our team is always here to help. Please feel free to reach out to us by responding to this email. We answer every single email we receive.
PS: This is a pre-sale, the course will be available to you on April 10th.
'Assert Yourself' is a comprehensive course designed to turbocharge your social assertiveness skills with practical applications and exercises.
As you learn to communicate your needs effectively, set healthy boundaries, and express yourself confidently, you'll be better prepared to tackle challenging situations and achieve your goals.
Here's a sneak peek of what awaits you:
-An in-depth workbook featuring engaging exercises and worksheets
-Real-life examples and scenarios to bring the concepts to life
-Straight-to-the-point explanations of the concepts
Plus, here are three bonus tips to kickstart your assertiveness journey:
-Practice the "3-Second Rule": When someone asks you for a favor or makes a request, pause for three seconds before responding. This short break allows you to assess your feelings and make a more thoughtful decision.
-Use "I understand" statements to acknowledge the other person's perspective, without necessarily agreeing with them. For example, "I understand that you want to get this done quickly, but I feel like we need to take more time to make sure it's done right."
-Use positive statements to show appreciation for the other person's input, while still asserting your own opinion. For example, "I appreciate your ideas, but I still think we should consider other options as well."
The early-bird pricing offer ends in just a few days, so act now to save 50% off!
Enroll in 'Assert Yourself' today and embark on a transformative journey towards a more assertive, confident, and successful you.
If you have any questions or concerns, our team is always here to help. Please feel free to reach out to us by responding to this email. We answer every single email we receive.
PS: This is a pre-sale, the course will be available to you on April 10th.
❤8
Understand this:
Your gut is rarely wrong unless you're a total moron with zero experience.
The ZERO experience part:
I say this often and I'll never repeat it enough times:
You can't win (unless pure luck or genius) if you've never lost.
Most of us are neither extremely fortunate nor extremely gifted.
Hence the importance of losing a few teeth and growing stronger ones.
This is figurative speech if you didn't get it.
Lose, fail, hurt, learn, extrapolate then try again.
The gut part:
As you make mistakes your instinct and subconscious learn faster ways to make better decisions.
Today, I had yet again another proof of it.
I won't get into the details but, long story short:
Months ago I suspected a friend to lie about his activities and intentions.
I gave them the benefit of the doubt and as usual, totally ignored. As most thing that I don't really care about.
Today I had the confirmation that I was right.
Back to the first line.
Lose enough times to develop a stronger instinct.
Your gut is rarely wrong unless you're a total moron with zero experience.
The ZERO experience part:
I say this often and I'll never repeat it enough times:
You can't win (unless pure luck or genius) if you've never lost.
Most of us are neither extremely fortunate nor extremely gifted.
Hence the importance of losing a few teeth and growing stronger ones.
This is figurative speech if you didn't get it.
Lose, fail, hurt, learn, extrapolate then try again.
The gut part:
As you make mistakes your instinct and subconscious learn faster ways to make better decisions.
Today, I had yet again another proof of it.
I won't get into the details but, long story short:
Months ago I suspected a friend to lie about his activities and intentions.
I gave them the benefit of the doubt and as usual, totally ignored. As most thing that I don't really care about.
Today I had the confirmation that I was right.
Back to the first line.
Lose enough times to develop a stronger instinct.
🔥28❤7
Forwarded from Modern Mentalities
While it is true most people’s views on life don’t match with reality, there are a few who only have difficulty articulating their points.
Very few though. And it is usually expected that if you wish to share your opinions on a matter you must learn how to communicate it well.
Failure to do so tells of intellectual laziness and then again, we’re back to the beginning.
If you’re intellectually lazy shouldn’t the base assumption be that most of your opinions would be inaccurate?
For the simple fact that we can assume they weren’t “well thought out”
This is why you being wrong is not the problem. How you communicate your opinions is what matters.
You can’t be right about everything.
The question is do you really care about understand it?
I know cognitive dissonance is a thing even for smart people who aren’t intellectually lazy.
But that’s just one obstacle you must overcome if you’re to make any progress in thinking.
Very few though. And it is usually expected that if you wish to share your opinions on a matter you must learn how to communicate it well.
Failure to do so tells of intellectual laziness and then again, we’re back to the beginning.
If you’re intellectually lazy shouldn’t the base assumption be that most of your opinions would be inaccurate?
For the simple fact that we can assume they weren’t “well thought out”
This is why you being wrong is not the problem. How you communicate your opinions is what matters.
You can’t be right about everything.
The question is do you really care about understand it?
I know cognitive dissonance is a thing even for smart people who aren’t intellectually lazy.
But that’s just one obstacle you must overcome if you’re to make any progress in thinking.
❤9🔥8
Forwarded from Atlas' Majliss (۞ Atlas ۞)
If you run a business here is a negotiation tip for you:
Whenever you need to discuss your pricing, refuse and offer additional services instead.
The price of what you're selling isn't just about the cash your customers hand over for your product or service. It's actually about how they see the value of your offer.
You might think that cutting prices is a good way to attract customers, but that's not really gonna help your profit margin, and it's not what people are looking for when they're seeking value.
What customers really want is to feel like you've considered them and their needs, made them comfortable, and treated them the way they want to be treated. Throwing in some thoughtful extras with your services can actually go a long way in making customers happy and satisfied, more so than just dropping your prices for a bit.
So, focus on appealing to those hidden desires of your customers, and before you know it, you'll have "advocate" customers who see amazing value in your organization – and you won't have to give up a single cent of profit!
Whenever you need to discuss your pricing, refuse and offer additional services instead.
The price of what you're selling isn't just about the cash your customers hand over for your product or service. It's actually about how they see the value of your offer.
You might think that cutting prices is a good way to attract customers, but that's not really gonna help your profit margin, and it's not what people are looking for when they're seeking value.
What customers really want is to feel like you've considered them and their needs, made them comfortable, and treated them the way they want to be treated. Throwing in some thoughtful extras with your services can actually go a long way in making customers happy and satisfied, more so than just dropping your prices for a bit.
So, focus on appealing to those hidden desires of your customers, and before you know it, you'll have "advocate" customers who see amazing value in your organization – and you won't have to give up a single cent of profit!
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