Do you understand?

Nietzsche might have went a little overboard on this as he was approaching his latter years when he wrote this.

But there is a deep truth to it.

No matter how much you try to systematize and optimize; nothing will ever make up for the lack of will and conviction.

Your deeply ingrained beliefs will always overpower any attempt.

Because you cannot trick them.

What you believe is what you experience.

You cannot put make up on things.

You must fix the deep internal conflicts.

You must change what you believe in so you can change how you behave.

Not the other way around.

You will try to fake it and you’ll keep failing.

You cannot escape who you are in the depths of your soul.

But you can explore it to the point of full understanding.

You can get a full grasp of why you believe what you believe.

And then you can decide which beliefs serve you best and should be kept.

And which beliefs are detrimental and should be discarded.

Until you do the inner work, everything you will try will miserably fail and weaken your willpower.

This is why I always tell you:

Freestyle your way through life.
Fuck around and find out.

Stop trying to control everything.

Get the life changing experiences you need so that your perception on things change.

Do not try to mimic what works when it comes to the person you’re building.

What works for others will probably not work for you.

Context is king.

You are the context.

Tell me you understand now.

Curious.

What is your biggest challenge at the moment?

What's keeping you from achieving your goals?

HOOA

I’m often asked about my thought processes and I don’t always have an answer for that.

I’ve been thinking about ways to put it simply so I came up with four principles that I believe are my guidelines for everything:

Self-sufficiency:

This was the very first thing I wrote about online and also the name of my first book.

This is the backbone of everything.

You cannot pour from an empty cup.

I’ve said it time and time again and I will never stop saying it.

The bottom line: “If I don’t build it, it won’t happen.”

Integrity:

I value this more than any sort of reward.

Yes, sometimes circumstances push you to digress and you act out in ways that compromise it.

But I made peace with this fact of life.

I am not perfect and I don’t aspire to be.

All I want is to be able to look at myself in the mirror and think:

I’m proud of this motherfucker.

The bottom line: “What’s the most efficient, clean way to win without selling my soul?”

Respect:

This is something that comes to complete the above two points.

My self-respect, self-sufficiency and self-reliance make me want to mirror that out.

But if I’m not getting it back, I cut complete contact.

The bottom line: “I’ll let you in but only if you move with respect.”

Authenticity:

This might sound exactly like integrity but it’s more about gut feeling than calculated decision making.

It’s also more about I interact with others. Integrity is more about my internal monologue.

This is not something you put efforts into.

This has to come naturally and this is why I put it last.

It’s a byproduct of all the above.

The bottom line: “This needs to feel like me or I’m out.”

And above all, fuck it we ball.

Don't ever apologize for who you are. Don't ever hide from yourself. Embrace your self, and all its sensitivities. But also armor your self to the Utmost limit, in complete understanding of the world and the people contained within it — that is, most are not like you, and they never will be.

Alright, starting tomorrow I will be back to posting every day on here.

Long overdue.

Apologies for the frequent breaks.

Time to pick up the pace.

There is a reason I do not post as often anymore.

My last post on here was 3 months ago.

My last Twitter thread was a year ago.

My last Instagram post, I don’t even know.

That’s because I’ve been completely focused on growing to distinct businesses that have nothing to do with the Ego brand.

I’m often asked how I make a living and I never answer this question because nobody needs to know.

Not because I’m hiding anything I just don’t owe anyone that.
But if you’re still here, still paying attention, then I’ll say this:

I own a consulting agency and a travel agency.

Managing both takes time sure.

But that’s not the problem.

What it really takes away is mental space.

If you’ve been reading my stuff for long enough you know that I value mental space more than anything else.

So I had to make a choice:

Focus on my businesses or focus on writing.

And for the past year or so I’ve chosen the former.

But then yesterday evening I’ve finally came to a realization:

I was doing exactly what I told you many times not to do… limiting myself.

I will keep up with everything as promised.

Because I know in the depth of my heart that you can have it all, do it all and achieve it all.

And I will prove that to you.

Going forward, expect a lot more from me.

This is not a promise I’m making you, this is a promise I made to myself.

God bless you.

I love you all ❤️

The most important thing in life is alignment.

Not achievements.
Not success.
Not approval.
Not status.

The most important thing in life is looking yourself in the mirror and not feeling like you’re not doing enough.

It’s aligning who you think you are with what you do on a consistent basis.

That is the most priceless feeling in the world.

Time and time again, you will lose that balance.

Don’t think it’s something you achieve and keep forever.

It’s a constant effort.

Day in.
Day out.

And when you slip up, don’t blame yourself.

Get back up and fix it.

This is what winning feels like.

If you make sure you achieve and maintain alignment:

You will be fulfilled.

I promise you this.

Procrastination Cure:

Meta-Attention and Hyper-presence.

I’ve talked about this in the past but it’s time to refresh your memory.

Pay attention and understand this.

Your procrastination is mainly a result of two things:

1. Your attention is constantly solicited. It’s scattered, split and that makes you unfocused. You keep getting distracted because that’s the world we live in. You need to retake control over your attention.

2. A lack of vision, lack of proper direction. What you’re doing is simply not fulfilling enough or not aligned with what your heart truly desire. Alignment. Read yesterday’s post.

You have to fix those two.

And that’s not hard at all.

Cut out the noise, make a plan and stick to it.

Correct course every time you stray away from the path YOU defined.

If none of those two sound relatable, then I have very bad news:

You are very lazy.

If you’re both present and passionate about what you’re doing, there is no way you’re not productive.

Eliminate everything that doesn’t contribute to your fulfillment.

An unfulfilled life is a waste of time.

You’re either building the future you want to live in or wasting your time on this Earth.

Fix that shit.

Rush into things.
Don't take your time.

Move fast, fail fast, learn fast.

There is no time to be wasted on theory.

Go fuck up and then figure out how to fix it.

Stop trying to do everything perfectly.

It’s keeping you stagnating and you know you deserve better than that.

Perfectionism is just fear in disguise.

Jump head on.

Shoot first, correct course later.

You have no time to waste.

Keep making moves, keep taking shots..

You will figure it out more easily by making mistakes.

As humans, we have a deep need for control because it makes us feel safe.

That feeling of safety comes from an illusion of certainty.

I say illusion because complete certainty is unachievable and unrealistic.

What does it mean?

It means that the very first step to gaining control over your life is accepting that some things are simply out of control by design.

Once you accept this, you can shift your focus to controlling things that you can actually maximize certainty of.

But how?

Gaining Control comes from 3 others words that also happen to start with a C.

Comprehension
Completion
Consistency

I will explain the role of each and how you can gain control through these three things.

Comprehension:

To feel and be in control you must understand what you're supposed to be doing.

If you have zero understanding, you will definitely feel out of control.

The more you know, the less uncertainty there is around you.

Less uncertainty, more control.

Completion:

Once you comprehend and understand how things work, the next logical step is to simply complete what must be done.

If you know how to do it, you do it.
If you do it, you don't have to worry about it.

Once again, reducing uncertainty.

Consistency:

The last step is self-explanatory.

The first two already set you on the right path, all you have to do is rinse and repeat until you have full understanding of your direction and completion of whatever is on your plate.

It comes last because it only matter if you're not screwing up.

With all the above in mind, I insist on the fact that not everything is within your range of control.

- You can't understand everything
- You can't complete everything
- And you probably can't always be consistent (and shouldn't be consistently doing the wrong shit)

All of this is useless if you don't acknowledge that some things can simply not be controlled.

Control what you can.

Deal with the consequences of what you can't control.

It's that simple.

Stop trying to be subtle.

Be more direct and straightforward.

Most people don't understand hints.
Most people cannot read your mind.
Most people will fail to guess or even see it.

Stop expecting people to understand what you never said.

They're not that smart.

Speak out.

If you think far enough ahead, plan every little details, do everything to make things work:

Things will still find a way to get screwed up.

But if you add that little parameter to how you plan, build and design your life:

You will always find a way to circumvent the fuck ups and adapt to those situation.

If you’re not sticking to the promises you’re making yourself and get thrown off by every incident that comes up, you will constantly be overwhelmed and get stuck in the planning phase.

It serves absolutely zero purpose to try and follow rigid plans.

You make a plan for your diet, for your workouts, build a schedule to follow to the T, and one day 3 something unexpected happens and everything goes down the drain.

So you tell yourself:


“Back to the drawing board, let’s start planning it all again”

Or

“I need to start all over”

These are two of the worst ways to handle this.

Instead, simply keep going.

Your obsession with perfection is exactly what makes you stuck.

Stop bugging and restarting.

Swing through and fuck it we ball.

If you move fast enough, you don’t feel the speed bumps.

Never forget this.

Stop holding yourself back for a fake excuse of perfection.

Nobody’s perfect.

Stop trying to be.

Just get shit done and never stop getting shit done.

Stop giving a fuck about other people's opinions of you.

Everyone sees things from their own lens and my efforts to justify myself won't change that.

People will judge you based on their own limitations, fears, and experiences. Not on who you actually are or what you're trying to accomplish.

You can waste years trying to make everyone understand your decisions, or you can focus that energy on actually living your life.

Let them think you're an asshole.

Focus on protecting your mental space from people who drain it with their need for you to fit their narrow definitions of acceptable.

The right people will get you without explanation. The wrong people won't get you even if you spend the rest of your life explaining.

Stop diluting yourself for an audience that was never meant to understand you anyway.

Your life, your rules, your peace of mind.

Those that are capable of understanding your vision will invariably show respect for you and cherish your point of view, despite the fact that other people will label you as deluded. This is the natural filter that separates the visionaries from the spectators. When you're building something meaningful, when you're pursuing a path that hasn't been walked before, most people won't get it. They can't see what you see because they're looking through the lens of what's already been done rather than what's possible. The people who dismiss your vision aren't doing it because your ideas are flawed. They're doing it because your ambition reminds them of their own abandoned dreams. Ignore the naysayers, because they project their own lack of confidence on you. Every time someone tells you "that's impossible" or "you're being unrealistic," they're really saying "I gave up on my own impossible dreams, so you should too."Here's what separates successful people from everyone else: they understand that criticism from people who aren't building anything meaningful is worthless. The person stuck in a job they hate for twenty years has no business giving you advice about risk-taking. The person who settled for mediocrity because it felt safe has no authority to judge your pursuit of excellence. Your vision doesn't need validation from people who can't see beyond their current circumstances. It needs execution from you and support from the rare few who understand that extraordinary results require extraordinary thinking. Those people exist, but they're not the loudest voices in the room. They're the ones quietly building their own impossible dreams while everyone else complains about why things can't be done. Stop seeking approval from people who lack the imagination to understand what you're creating. Their limitations aren't your reality.

The most devastating response to anyone trying to mess with your peace is indifference. This is the psychological warfare tactic that actually works, but most people are too emotionally reactive to use it effectively.

When someone comes for you, they want a response.

Any response.

They want you angry, defensive, hurt, or even grateful if you're the type who responds with kindness to bullshit.

What they can't handle is being treated like they don't exist at all. When you give someone your emotional energy, you're telling them they matter. When you withhold it completely, you're erasing them from your reality.

Whatever you don't pay attention to? Dies.

Not just in your head, but in actual practical terms.

Understand that your attention is currency, and some people don't deserve to be paid.

Perception is reality.

The moment you stop acknowledging someone's attempts to disrupt your peace, they stop existing in your world in any meaningful way.

Curate perception.

You get to decide what gets space in your mind and what gets filtered out as irrelevant noise.

Stay in control. Not through force or manipulation, but through the simple power of selective attention.

The people who can't get your emotional investment can't control your experience.

That's the difference between being reactive and being powerful.

Strategic indifference is your greatest asset.

Use it to protect yourself.

Started a channel on Instagram; will keep both this one and the other alive.

Join below:

https://www.instagram.com/channel/AbajTJynvLyw7Lwp/?igsh=MTR3MTIweTBjcXk4YQ==

Remember that hate always comes from within. Those who hate you, hate themselves. This isn't some feel-good psychology bullshit. It's how human nature actually works. When someone looks at your success and feels genuine anger instead of inspiration, they're telling you everything about their own internal state and nothing about you. As a coping mechanism, they project that hate on others that are doing what they could never do.

Think about it: secure, fulfilled people don't waste energy hating others for winning. They're too busy building their own lives to obsess over yours. The person who attacks your achievements is the same person who gave up on their own dreams years ago. They can't stand watching you do what they convinced themselves was impossible. Your success is a mirror reflecting their own failures back at them, and instead of using that reflection as motivation, they choose to smash the mirror.

The hate isn't about you at all. It's about their own disappointment, their own regrets, their own lack of courage to pursue what they actually wanted. If someone holds unreasonable hate towards your success, wish them the best to get over themselves. Because until they deal with their own internal demons, they'll keep projecting that poison onto anyone brave enough to actually go after what they want.

The most untrustworthy people are always the ones that virtue signal constantly.

This pattern reveals itself consistently across every environment.

When someone feels compelled to constantly broadcast their moral superiority, they're displaying a classic psychological defense mechanism.

They know they're rotten to the bone but they keep trying to project an image of being morally correct. This overcompensation comes from deep subconscious awareness of their own moral failings.

But instead of fixing that?

The excessive public displays of righteousness serve as a smokescreen for behaviors they know would destroy their reputation if exposed.

Everything they do becomes part of an elaborate performance designed to distract from their actual character.

They're not trying to convince you, they're trying to convince themselves.

The constant virtue signaling functions as a form of psychological self-medication.

By repeatedly declaring their moral positions publicly, they attempt to silence the internal voice that knows the truth about their actions.

This creates a dangerous dynamic where they become increasingly invested in maintaining their false image at any cost.

When someone's moral performance feels performative rather than natural, when their ethical declarations seem disproportionate to the situation, when they seem more concerned with being seen as good than actually doing good, your instincts are warning you about someone whose words and actions exist in completely different universes.

Keep them at bay at all costs.

Stop trying to be liked by people who don't even like themselves.

That chick who rolled their eyes at your joke? She probably spent twenty minutes this morning staring at her reflection, picking apart every perceived flaw. The guy who dismissed your idea in the meeting? He's likely scrolling through social media right now, comparing himself to everyone he sees on his feed.

We're all walking around carrying this weight... this constant, nagging voice that tells us we're not enough. Not smart enough, not funny enough, not attractive enough, not successful enough. It's exhausting, isn't it? And yet we do it to ourselves every single day.

So when someone doesn't like you, when they're cold or dismissive or just plain rude... remember that their reaction probably has very little to do with you. It's their own stuff bubbling up to the surface. Their own insecurities, their own fears, their own disappointments with themselves getting projected outward.

Most people are so busy fighting their own internal battles that they don't have the emotional bandwidth to truly see you anyway. They're operating from a place of scarcity, of self-doubt, of that persistent feeling that they're somehow falling short. And when you're drowning in your own perceived inadequacies, it's hard to extend genuine warmth to others.

This isn't meant to be depressing... it's actually kind of liberating when you really think about it. All those times you replayed conversations in your head, wondering what you said wrong? All those moments you felt rejected or excluded or misunderstood? Most of the time, it wasn't about you at all.

People who are genuinely content with themselves,those who have done the work to accept their flaws and celebrate their strengths... those people are rare. And you know what? They're usually the ones who are kind, who give others the benefit of the doubt, who make you feel seen and valued. Because when you're not constantly battling yourself, you have space to actually connect with others.

But the majority of are still figuring it out, still wrestling with that inner critic, not fully okay with who they are. They're not worth your time.

Next time someone's energy feels off toward you, next time you sense judgment or coldness or indifference... take a step back. Remember that their response is likely a reflection of their relationship with themselves, not a verdict on your worth.

This doesn't mean you should accept poor treatment or make excuses for people. Boundaries matter. Respect matters. But this means you can stop taking everything so personally. It's never really about you.

You don't need everyone to like you. You really don't.

Focus on the people who do see you, who appreciate you, who make an effort to understand you.

Focus on becoming someone you genuinely like, someone you're proud to be. Because at the end of the day, that's the only opinion that truly matters... and it's the only one you have any real control over.

Let all the rest go.

It's okay if most people don't like you, most don't even like themselves anyway.

Time slips away while you’re still deciding what to do with it. Every second you spend thinking is a second you’re not living. Every moment you hesitate is gone forever. You can’t save time. You can’t store it up. You can’t get it back once it’s gone. It just keeps moving. Stop taking your time, you’re wasting it. Jump in. Make mistakes. Fall flat on your face. Get back up and try something else. Fail fast, learn faster, move on to the next thing. Rush into things. Mess them up. Try again. Eventually win. Because standing still is just another way of dying slowly. Always stay on the move. Life is happening right now, all around you, with or without your participation. Don’t become the guy who spent his whole life getting ready to live. Don’t be the one who played it safe and ended up with nothing to show for. Time doesn’t wait for you to feel ready.