🎤iGaming Heroes. Dominic Lee: People choose what feels authentic.
 
Today in the spotlight: Dominic Lee, CEO of GeeLark

Let's go!

🔵How did it all start? How did you get into the world of anti-detect and affiliate marketing, and what led you to becoming the CEO of GeeLark?

Before starting GeeLark, I was the COO & CPO of one of the leading anti-detect browser teams. In that role, a recurring thought was the absence of a robust mobile anti-detect solution.

My earlier career foundation was built over six years working at tech giants like Tencent/WeChat and Alibaba/UC Browser. Subsequently, I spent four years immersed in China's affiliate marketing/traffic arbitrage industry, dealing extensively with both web traffic and mobile traffic from platforms like WeChat and Xiaohongshu (RedNote).

It was these varied experiences that underscored for me the equal significance of both web and mobile app traffic. Recognizing this gap and the critical need, I initiated the GeeLark project with the specific goal of developing the pioneering mobile anti-detect solution.


🔵You’re from Singapore, but you work closely with the CIS market. What surprised you the most about the mindset or business culture of local partners?

The direct and simple communication style really surprised me, and I found it very much to my liking. This stands in contrast to the more reserved way many of us express ourselves in Asian cultures.

🔵What’s the most valuable piece of advice you’ve ever received or given — whether it’s about managing a team, building a product, or just life in general?

1. Critical thinking is more important than execution.

2. Kindness and sincerity are more important than intelligence.

These principles are emphasized by the founder of WeChat, Allen Zhang. I had the opportunity to work with him for several years and have always held him in high regard. These advice apply to building products, living your life, and managing teams.

🔵GeeLark is a mobile anti-detect — which already sounds like a bold move. What were the most unexpected or challenging parts of launching and growing the product?

For the first three months after launch, I wasn't entirely sure if this was what the industry truly needed, mainly because new clients were coming in quite slowly. However, once GeeLark started gaining recognition in the Asian market, our focus shifted. Promoting it across the CIS and European markets became our next biggest challenge, especially since these regions are less familiar with cloud phone usage.

This wasn't an easy process, but collaborations with local partners, like 3SNET, helped us significantly along the way.

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🔵Do you see any global trends in anti-detect tech and privacy that are about to shake up the market? And where does GeeLark fit into all of this?

Interestingly, the trends we see in anti-detect technology often mirror the shifts happening in global traffic arbitrage patterns. In the traffic arbitrage world. We're currently seeing clear movements: from PC to mobile, from large screens to smaller ones, and from long-form to short-form videos.

GeeLark is designed specifically to adapt to these constantly evolving traffic arbitrage and marketing landscapes.

🔵What’s one thing you never expected to learn or deal with as the CEO of an anti-detect browser?

I just try to accept things as they happen and see where life takes me.

🔵What’s GeeLark’s biggest superpower? Why should people choose your product over other anti-detect solutions out there?

GeeLark's biggest superpower?

The genuine sincerity you'll find in our product and our team.

We believe that ultimately, people gravitate towards what feels right and authentic to them. That's why, rather than focusing too much on competitors, my energy is directed towards maintaining a clear vision for our own path and future direction.
***

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🇮🇳Important News from India

✖️Due to "recent events," the Indian authorities have suspended the IPL season

— for at least a week!

Which means... you've got just the right window to:

🔹Read our new guide on ad rules and audience insights
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READ THE LATEST REVIEW ON 3S.INFO

🎤iGaming Heroes. Alexander Berezhnoy: “Let’s utilize our accessible resources to their fullest potential!"

⚡️Today’s guest is Alexander Berezhnoy, Director of PARI Affiliates

From junior marketing assistant to head of a top affiliate program — how to grow without losing a single team member, why team-building beats motivational posters, and what really matters in affiliate marketing?

Read the full interview on 3S.INFO!