💳 LPM in iGaming Media Buying: how to choose a payment method in 2025 and secure your payouts

The wrong LPM = lost payouts

In the new article from 3SNET:

🔵Which payment systems are working in 2025?
🔵What’s crashing in Brazil, India, Mexico, and the CIS?
🔵What signals to watch for when your CR drops?
🔵How not to kill your conversion in hot GEOs?

Trends, risks, and tips

READ NOW ON 3S.INFO

🎤 CEO of Legalbet Dmitry Zaytsev: "Work Legally, and Everything Will Be Fine"

In today's regular iGaming Heroes column on 3S.INFO, we welcome Dmitry Zaytsev, the CEO of Legalbet. What excites him, and what frustrates him about today's affiliate marketing landscape? Where should you go to stay ahead in this niche? How to minimize scam risks? What is he proud of?

Find out in this interview!

🔵 A classic first question: How did you get started in betting and media? We're eager to hear your story, from your early days to the present?

Before joining Legalbet, I spent twelve years working in marketing and sales across various fields. I have experience working in startups and corporations, as well as managing my own microbusiness.

Eventually, I felt the need for a change, so friends invited me to work in a casino. There, I quickly rose to the position of Head of Affiliate. Afterward, I served as Head of Affiliate in e-commerce on behalf of a direct advertiser.
I joined Legalbet as Head of Sales and, in just over two and a half years, progressed to CEO.

Interestingly, I didn't deliberately aim for a position in media or betting, but I was strongly drawn to the company's culture, values, and business approach.

My current position is a combination of coincidences, accumulated experience, and a perfect alignment with the company's values and culture.

🔵 What was the most important lesson you learned in your first year as a leader? Was there a defining moment that changed your approach to managing a team?

The most important lesson is to listen to your team. Once you take on a serious managerial role, it's easy to get caught up in strategy and higher-level business concerns, accidentally overlooking the fact that people are actually the ones who make the business happen.

People are the most important asset for any company.

🔵 What aspects of the current state of affiliate marketing make you particularly happy or frustrated? Which key problems need urgent changes, and how would you change them if you had the power to do so?

I'm pleased to see how much affiliate marketing has matured over the past few years. There's been a shift toward a more businesslike mindset, with a focus on long-term partnerships. It's no longer just about quick money-making schemes like it was 3-5 years ago.

What irritates me is recruitment. The affiliate sphere is oversaturated with gambling. Nowadays, people with little to no experience demand salaries 1.5 to 2 times higher than the industry average without possessing the necessary skills or qualifications.

🔵 Here's one of our favorite questions: what advice, either received or given, has proven to be the most valuable in managing a team, building a product, or in life in general?

Never be afraid to hire people who are smarter than you.

I firmly believe that experts should teach me what to do and how to do it, not the other way around. Only in this way can teams achieve remarkable success.

🔵 What section or feature of Legalbet are you most proud of personally?
Why is it so special?

I’m proud of that, but I'm not responsible for that myself. Legalbet provides honest and transparent information to users. We don't sell spots in rankings or publish sponsored content. All ratings for bookmakers and casinos are based purely on objective metrics. This approach allows us to maintain our reputation as industry experts.

As for my personal accomplishments, I’m proud to have built one of the strongest affiliate/sales departments in the market over several years. Without false modesty, many affiliates acknowledge that it's very pleasant to work with us. Furthermore, our team members excel at interpreting direct and indirect traffic metrics, enabling us to cultivate mutually beneficial relationships with partners.

👍READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!

#iGamingHeroes

🌍 CPA LIFE FEST 2025 — the must-visit event of the summer!

📍 July 29–30 | Saint Petersburg

What to expect:

🔸 12,000 m² of offline action and 30+ outdoor zones
🔸2 days of afterparties at hundreds of decibels
🔸Basketball, volleyball, padel — and even a full sports park
🔸Esports and real-life networking
🔸Industry leaders & the hottest CPA marketing trends

3SNET is proud to be the official media partner — and your biggest fan of this action-packed fest!

🎁 Tickets are on sale now — and we’ve got a 10% discount just for you using the promo:

3SNET10

Head over to the partner’s website and grab your ticket at a sweet price!

👉 GET TICKET

🤩🍷Khinkali, wine, and business — all coming together at G GATE CONF!

We’re inviting all partners and advertisers to visit our booth for new connections, collaborations, and awesome merch 🎁

Can’t wait to see you — it’s already next weekend!

🔸June 28–29 🔸Tbilisi, Georgia 🔸Booth S17

Why do we love Georgia?

👍Everyone comes here!

We’re especially excited to see our partners from across the CIS — for many, it’s practically a local event ;)

👍Georgia is all about warm vibes, amazing people, and stunning views.

👍A true gastronomic delight! Let’s catch up not only at the booth, but also over some khinkali and a glass of Georgian wine 🍷

Just book a meeting on our website — and we’ll see you there!

BOOK A MEETING

💘 New partner of 3SNET — Tyver!

Tyver is a powerful spy tool for media buying, designed to monitor and analyze ad creatives on Facebook, Instagram, and other Meta* platforms.

What Tyver offers:

🔸 2+ million new ads daily
🔸 Creatives from 91 countries
🔸 Sorting by reach, launch date, and active days
🔸 Search by fan page, domain, and IP
🔸 Team plans with access levels
🔸 Save favorite creatives in folders

🎁 Use promo code 3SNET to get 15% off your first payment on any plan!

ACTIVATE YOUR PROMO

😱 Long time no interview appearances. We're making up for it now!

Check out the new interview with Galina on the GeeLark YouTube channel, recorded at MAC 2025.

We discussed:

🔵 How the partnership with GeeLark began and evolved
🔵 Why trust and transparency are the foundation of long-term collaboration
🔵 How we promoted mobile anti-detect solutions
🔵 How the 3SNET team creates awesome content for affiliates and advertisers

A must-watch!

📱 WATCH ON YOUTUBE
https://www.youtube.com/watch?v=W_6QdI719XQ&feature=youtu.be

🎤 iGaming Heroes. Mukul Kaushik: “Growth and brand building never really stop”

⚡️ Today, in our section of short interviews with affiliate marketing stars on iGaming Heroes at 3S.INFO, we have Mukul Kaushik, Chief Revenue Officer at Affnook.

Where do ideas for new projects come from? How do you choose "a different path"? What’s the difference between movement and progress? And most importantly—who is Zorro?

Find the answers now!

🔵 What pulled you into iGaming — and why bet everything on building a tracking platform? 

A few years ago, we were at iGB Live, pitching a whole other platform, when I was exposed to iGaming for the first time. It was apparent there that affiliate marketing operated with a certain nuance in this industry, and tracking tech was falling behind.

The product we were originally there to promote was not built for iGaming, and forcing it as a solution didn’t feel right.

So we went back with insights on the needs and challenges operators were facing, and examined the problem together, with fresh eyes.

That’s when the idea of Affnook by Trackier came into being, with the singular goal of solving the most pressing problems in iGaming affiliate marketing. 

🔵 What’s the best damn piece of advice you’ve ever received — work or life, doesn’t matter? 

I have always been a big believer of

‘never confusing motion with progress’.

On a day-to-day basis a lot goes on — team meetings, stakeholder discussions, tasks, and KRAs.

But that doesn’t mean much, unless a focused approach is adopted. Moving the needle takes concerted effort, both at work and in life. You have to show up each day with resolve and purpose and make sure what you set out to achieve gets done. 

🔵 Ever had a client totally ignore the manual, do their own thing with Affnook — and somehow nail it? 

Absolutely. One of our clients from Malta was able to get started on Affnook and manage complete multi-brand campaigning by themselves.

Of course, the odd question or two does pop up, but this was a wholly independent venture. Their customer support manager was a bit wary at first, but metrics on their account were indicating positive outcomes.

Over many more interactions with them, we’ve figured out improvements for our onboarding and support plan. That’s an advantage which only occurs with edge cases. 

🔵What separates a “meh, it works” tracker from something affiliates actually love and rely on? 

The first thing would be speed. When data doesn’t show up eventually, but instead becomes visible in real-time, all stakeholders involved in the affiliate campaign have a chance to react instantly.

The second is support. All our products come with 24/7 customer support because growth and brand building never really stop.

Finally, the third differentiator, in my opinion, would be specificity. Whether it is intent and actions, or product and use case, the alignment should be impeccable. That’s what truly takes it from ‘meh’ to ‘amazing’. 

🔵 Who’s more fun to grow — big affiliate networks or lone wolves? And who would you pick every time? 

Bigger organizations come with scale and structure. Often that is what is needed.

But lone wolves push boundaries and are scrappy by nature.

They have to be to succeed. That is a quality we relate to a lot internally, as a young startup in a major industry.

The latter is also more likely to be a lot more active, be blunt with feedback, and usually seek out more ‘out there’ solutions, which in turn keeps us from developing blinders. 

👍 READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!

#iGamingHeroes

How Advertisers Cheat Affiliates: A Real-Life Case Study and Action Plan

✔️ Given:
Affiliate marketing in iGaming is built on trust and clear deals: traffic in exchange for paid actions.

😱 Question:
But what happens when an advertiser suddenly changes the offer terms mid-campaign — without telling you?
And then says:

“Your traffic quality dropped” 🤷‍♂️

✅ Solution:
We’ve got a real-life case on 3S.INFO

How an advertiser broke their own funnel — and blamed the affiliate for bad traffic.
This is how it actually plays out.

👉 LET’S READ IT

⚡️ Where to direct betting traffic in July?

July is packed with major sports action — and golden traffic opportunities 💸

From global tournaments to high-stakes matches —

it’s the perfect time to drive high-quality traffic and boost conversions.

Check out the full July 2025 sports calendar on 3S.INFO

👉 DON’T MISS IT

🌍 Planning your iGaming conferences for 2025–2026?

We’ve put together a list of top events, smart tips for choosing the right ones, booth hacks, and real afterparty stories ⚡️

🔹 Where to find partners and traffic
🔹 Where to go without wasting your budget
🔹 How to stand out — even without a booth

Start planning your year now!

READ THE GUIDE ON 3S.INFO