What is a clickunder and who is it for?

If you’ve ever worked with pop traffic — you’ve probably heard this term.

If not, it’s time to figure it out:

🔵Why high-volume affiliates love it
🔵What’s the deal with “cold” traffic
🔵Which GEOs perform best
🔵And how to start running cheap but scalable campaigns

READ ON 3S.INFO

🎤 Elena Rzianina, CEO and Founder of Lenkep Recruitment: "Do What You Truly Love"

⚡️Meet Elena Rzianina, CEO and Founder of Lenkep Recruitment, on iGaming Heroes at 3S.INFO

What awaits the gambling industry in the near future? What to do when skilled professionals are scarce? How to be a true boss? Find out in this new interview!

Let’s go! 👇

🔵How did you come up with the idea to launch your own recruitment agency in the iGaming sector?

The idea of starting my own agency predates our entry into iGaming. This wasn't the first sector Lenkep worked in. I've been in HR for over 15 years, with specialized education and experience in large companies like PepsiCo.

Seven years ago, I moved to Serbia and founded the agency. iGaming is very prevalent here, with many companies in the market. Gradually, we acquired our first clients, and it soon became clear that we understood the industry well.

We immediately expanded into CIS and international markets. For me, this represented another career milestone. Today, Lenkep is one of the most prominent agencies in the field.

On 3S.INFO, we've created a new section called "Jobs" where you can submit job applications and find suitable employment opportunities!

🔵Where is the iGaming job market headed? Does it feel like the market is overheated, or is supply still keeping up with demand?

There's a solid report confirming what we observe ourselves: iGaming is increasingly merging with IT. Technology adoption is accelerating: blockchain, cybersecurity, and legalization solutions are entering the market.

The sector remains in a growth phase, with optimistic projections at least until 2027. We'll evaluate further developments afterward.

Structurally, the market is changing: geography is expanding, processes are maturing, and transparency is improving. Nevertheless, the market remains fluid and dynamic.

Currently, the iGaming job market is one of the fastest-growing segments in all digital industries.

Crucially, the market has finally learned to manage budgets effectively, measure results at every level, and avoid wasting resources.

🔵What are the main challenges in candidate searches today? What problems do you face most often?

The iGaming market is highly dynamic, giving rise to common pain points: fierce competition and a shortage of talent. Often, the necessary specialists simply haven't emerged yet since technologies develop faster than experience can accumulate.

However, the industry sustains itself: professionals migrate from adjacent fields like payment systems and adult.

A specific challenge is working internationally. The dream of breaking into Western markets hits a wall: half of CIS companies lack proficiency in English. This is a genuine issue.

The biggest headache and driving force in the industry are media buyers. Demand for them is enormous, especially for experienced professionals who know how to manage traffic, avoid scams, and maintain stable sources. Practice makes perfect.

We'll definitely overcome these challenges together. They're essential for everyone, representing a growth point for the entire market.

This is a task we must solve collaboratively.

👍READ THE FULL INTERVIEW ON 3S.INFO

***

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Looking for a job in iGaming?

3S.INFO now has a dedicated job section covering the entire industry!

👉Check it out

#iGamingHeroes

🎾 Today is World Tennis Day!
🏆 Wimbledon 2025 is in full swing!

❓Guess what we’ve prepared?
Of course — a selection of top offers for Wimbledon and other major tennis events of 2025.
• 10 surprising tennis facts that are perfect for your creatives 🎯

🟢 Start running traffic and grab the facts for your promos here:


✅ Which fact will you use in your creative? Drop it in the comments — we’re curious which one surprised you the most!

✔️ Click-under is a simple traffic source — but only if you do it right.
😎 We’ve put together a step-by-step guide for you:

🟢 What offers to run
🟢 Where traffic is cheaper
🟢 Which networks perform best
🟢 What not to forget during setup

🎁 Plus — bonuses from ad networks and discounts on trackers!

📲 Read it, save it, launch it! 🔥

🔵Guide: How to run click-under traffic the right way

🇻🇳 Vietnam: How to Run Betting & Gambling Traffic Effectively

This isn’t a boring manual — it’s your full 🗺 roadmap to the market:

🔸 Where to find players and how they come in?
🔹 Who shapes the market and how to adapt?
🔹 Which offers convert, which creatives hook, and which bonuses actually work?
🔸 What topics perform — and which ones to avoid?

⚡️ Clear, practical, and backed with real examples:

🔗 Read the full guide + grab the top offers for Vietnam!

Just partnered up with a new traffic source that has it all: native, push, and pop.
Meet Youtarget 👇

🌍 195+ GEOs, up to 5M clicks per day, over 1B impressions
⚡️ Full targeting stack: devices, OS, languages, browsers, ISPs, microbidding, black/whitelists, auto-rules, CPA model, AI optimization

🎁 Use promo code 3SNET and get +10% bonus on your first top-up

🔗 More info: https://3snet.co/promocode/youtarget/

🎁 TICKET GIVEAWAY for CPA LIFE 2025 from 3SNET!

We’re giving away 2 tickets to the biggest affiliate marketing event in the CIS — CPA LIFE 2025 in Saint Petersburg!

✅ Conference dates: July 29–30

Expect tons of sports, fun, energy, and top-tier networking.

How to enter:

🔵Be subscribed to our Telegram channel
🔵Leave a comment under this post answering:

"What’s one thing you can’t go without in Saint Petersburg?"

✔️ Winners announced on July 16
We’ll pick 2 lucky winners and send you off to learn, party, and meet the industry's best!

Saint Petersburg is calling!

✅ Affiliate Marketing License: Countries and Application Requirements

In some countries, affiliates are required to obtain a license to promote online casinos and sports betting.

Even placing a single banner ad can result in fines — or a permanent blacklist from regulators ✖️

⚡️ Where is a license needed? How do you get one? And what happens if you operate in the grey zone?

We've collected all the answers in one article!

READ ON 3S.INFO

🎤 iGaming Heroes. Egor Rusak: "Each of Us Is Part of Something Greater"

Meet our new guest on the iGaming Heroes column, Team Lead of the Partnership Managers at 100HP Gaming, Egor Rusak

Learn how to create a sought-after and engaging crash game, what's involved in the development process, where inspiration comes from, what the devs themselves play, and how does "Pirates of the Caribbean" factor into it all?

Let’s explore! 👇

🔵How did you end up in the iGaming industry and at 100HP Gaming? Describe your journey.

My career began as a support manager at FonBet, where I gained valuable experience interacting directly with users and developed a deep understanding of their needs, motivations, and behaviors.

Later, I decided to explore marketing and traffic management, transitioning to RichAds.
There, I first encountered the product side, particularly in the casino vertical, gaining insights into decision-making stakeholders in iGaming projects and learning how to communicate effectively with them.

Eventually, it became evident that my market experience and strong communication skills enabled me to quickly and effectively find new partners. That's when I connected with the 100HP Gaming team.

Within two years at the company, I progressed from Partnerships Manager to Team Lead of Partnership Managers, currently managing a team of over 10 people.

🔵What makes crash games so captivating? Why do players gravitate toward this format? What's your favorite game? Do you play personally?

I believe there isn't any magical "secret" here. It's more about the natural evolution of the industry.

Simple, fast, and easily understandable games with instant gratification are exactly what captures players’ attention.

Gambling is a basic emotion. It existed, exists, and will always exist. Adding dynamics, speed, chances for quick profits, and high-quality products makes resistance practically impossible.

Crash games perfectly fit today's fast-paced lifestyle. You don't need to decipher complicated rules or wait patiently as everything happens instantly. This format works both for retention and engagement.

Personally, I don't play since I’ve never been a gambling enthusiast. My passion lies in creating conditions for others to experience the thrill. I'm more of an observer, analyst, and creator, focused on crafting what draws users in.

Although I don't play myself, I appreciate the quality game design of my colleagues. For instance, Hacksaw Gaming's slot "Le Bandit" features an incredible character — a raccoon. Surprisingly, it works brilliantly.

Humor, style, memorability — it's a prime example of how thoughtful game design pays off.

🔵What psychological factors and emotions do you consider when creating a new product?

We aim to create trendy, memorable products: games that players want to return to.

Positive feedback from our partners — operators, platforms, and aggregators — confirms this approach.

We operate on a win-win model: operators gain games that genuinely engage players and enhance retention, while we secure reliable partners and consistent GGR growth.

🔵Where do new game ideas come from? How do you determine which mechanics will be successful?

All ideas originate internally within our team.

There's no division between "idea creators" and "implementers". Our product, analytics, and partnership teams collaborate closely as a unified organism.

This allows us to gauge the market in real-time and swiftly release trendsetting products — both mechanically and visually.

👍READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!

#iGamingHeroes