🚀 Monday — time to take a deep breath… and find out how Google “isn’t taking” traffic from websites.
Spoiler: the numbers will surprise you.

A new Pew Research study reveals alarming stats:
🟢 CTR drops from 15% to 8% when AI Overviews appear.
🔵 26% of users close the search immediately.
🔵 Only 1% clicks the sources listed in the AI summary.

Google’s Liz Reid, VP of Search, claims: «We’re actually sending slightly more quality clicks to websites than a year ago.», insisting that the total number of clicks remains the same.

😱 But we know — data is tougher than PR.

In our article:
📌 We explain why traffic is really falling.
📌 We analyze how this threatens monetization.
📌 And we share first actionable adaptation steps from 3SNET.

👉 Read the full breakdown with expert insights here:
https://3snet.info/en/news/google-ai-overviews-reduces-website-traffic-what-to-do/

😎 iGaming Heroes is back!

It’s been a while since our last hero — time to fix that! Today on 3S.INFO, we present an interview with @kamchatniy Oleg Kamchatny, CEO of PHOENIX, a multi-tool platform for traffic arbitrage.

💬 “People don’t get into arbitrage — they live it!” says Oleg. In the conversation, he shares:
🟢the main challenge every arbitrageur faces;
🔵why it’s crucial to verify your offer link;
🔵and why the future belongs to speed, integration, and AI.

🪄🪄🪄🪄🪄
🚀 How PHOENIX came to be?

“I’ve always loved tough challenges and marketing, especially in gambling and betting. Over time, I saw a major problem — arbitrageurs lacked a unified platform with all necessary tools. That became the starting point for our multi-product company solving real pain points.”

“At first, entering a market with an established paradigm and community was tough, but we conquered it with experience and professionalism.”

🪄🪄🪄🪄
🤖 AI as part of the strategy

“We always look ahead, not just adapting to changes but shaping trends.

We’re already integrating AI into all key products

.”

“In September,

we’ll launch a new PUSH service

based on our own LLM model. It will

generate push notifications for any GEO and offer

, and advise on when and which chains to launch.”

🪄🪄🪄🪄🪄
📌 Memorable cases

“One client came with a huge budget, set everything up, launched campaigns… but forgot to check the offer link. All traffic went to waste. A painful mistake.”
(Base knowledge 😏)
🪄🪄🪄🪄🪄🪄🪄
⚡️ In the full interview:
🔹 @kamchatniy Oleg’s journey from “white” niches to launching casinos;
🔸 cases of failures and millions wasted;
🔹 PHOENIX’s approach to multi-product solutions and 25/8 support;
🔸 vision for the future of arbitrage.

👉 Read the full article:
https://3snet.info/en/news/phoenix-ceo-oleg-kamchatny-you-dont-come-into-traffic-media-buying-you-live-it/

🇦🇹 Austria for iGaming: is it worth scaling—and how not to miss?

⚡️ Austria has a monopoly on online casino (win2day), but a very high-spending audience and real growth windows. Let’s break down the laws, the player profile, and where affiliates fit.

⚡️ What we cover:
🟢 How regulation works: casino = monopoly; sports betting = at the state (Länder) level; what may change by 2027 and why liberalization is possible.
🔵 Who the player is and how they pay: German-language queries, EPS/bank transfers and PayPal are popular—key onboarding markers.
🔵 Where to run and with what creatives: social, SEO on DE-keywords, Austria-specific localization, influencers/streamers—what actually drives registrations.
🟢 Risks & ops: domain/payment blocks, mirrors, 18+ compliance—a starter checklist so you don’t burn budget.

👉 Part 1 — “Regulation & Audience” (legal landscape + player portrait).
👉 Part 2 — “Practical Playbook for Media Buyers” (channels, tips, checklist, outlook to 2027).

❓Question for you: already run AT? What converts better—SEO, DE-language social creatives, or influencers? Share in the comments!

🏆 Today is the UEFA Super Cup! Ready?

😎 3SNET publishers plan ahead — because they use our Sports Events Calendar.
One match = huge reach, high engagement, fast conversions. The key is to run creatives for the specific event, not “football in general.”

😱 A few non-obvious facts to warm up:

📌 1998–2012 the Super Cup was held in Monaco at “Stade Louis II.” Since 2013, the match has been rotating across cities.
📌 In 2019, the final was refereed by a woman for the first time — Stéphanie Frappart (also the first all-English Super Cup).
📌 Highest-scoring match: 9 goals — Barcelona 5:4 Sevilla (2015).

✔️ How to run effective campaigns for the match?
🔵 Build event-based creatives: match poster, key players, “totals/goals,” special markets.
🔵 Timing windows: warm-up 24–48h before; peak 2–6h pre-kickoff.
🟢 Segment targeting: club fanbases, host cities, league/player interests.

👉 Full August calendar — plan per event, not in bulk:
https://3snet.info/en/sport-events-schedule/

💸 And for dessert! 💸

Today we’ve got a 🔥 combo made for media buying:
😎 3SNET offers + popunder traffic from Onclicka 😎

📊 Onclicka TOP GEOs for pop traffic
🇮🇳 India — 13,533,874
🇺🇸 USA — 6,653,033
🇮🇩 Indonesia — 5,342,369
🇯🇵 Japan — 3,018,053
🇪🇬 Egypt — 2,575,300
🇩🇪 Germany — 2,327,909
🇧🇩 Bangladesh — 1,979,610
🇷🇺 Russia — 1,835,462
🇬🇧 United Kingdom — 1,728,507
🇵🇭 Philippines — 1,705,310

🎯 3SNET offers to run with pop traffic
📌 Babu88 CPA BD & NP FTD
📌 1xBet RS Worldwide
📌 Melbet CPA (32 countries)
📌 Vavada RS Worldwide
📌 Xbet CPA US+CA FTD
📌 MyBookie CPA USA+CA FTD (ASO/SEO/PPC)
📌 Bovada CPA USA (bl25.01 USD)
📌 Betzino UK CPA FTD
📌 BetCity CPA Russia (legal, bl500 RUB)
📌 Fonbet CPA Russia (legal, bl300 RUB)
📌 M88 CPA (3 countries)
📌 Slots LV CPA USA (bl25 USD)
📌 Winline CPA Russia (legal FTD)
📌 Paripesa CPA India (bl3.5)

💡 How the combo works:
Grab Onclicka pop traffic → send it to 3SNET offers → test → scale the winners.

🎁 Onclicka @onclicka_ad_network bonus:

Promo code 3snet_offer_5 — top up from $500 = 5% cashback (up to $100).
Get +5% extra cashback if you enable postback.

🔥 Combo’s ready — register, launch, profit:
🔹 Onclicka sign-up
🔹 Join 3SNET

🪄 Tried pop traffic on our offers already? Drop your results in the comments! 🪄