🚀 Monday — time to take a deep breath… and find out how Google “isn’t taking” traffic from websites.
Spoiler: the numbers will surprise you.

A new Pew Research study reveals alarming stats:
🟢 CTR drops from 15% to 8% when AI Overviews appear.
🔵 26% of users close the search immediately.
🔵 Only 1% clicks the sources listed in the AI summary.

Google’s Liz Reid, VP of Search, claims: «We’re actually sending slightly more quality clicks to websites than a year ago.», insisting that the total number of clicks remains the same.

😱 But we know — data is tougher than PR.

In our article:
📌 We explain why traffic is really falling.
📌 We analyze how this threatens monetization.
📌 And we share first actionable adaptation steps from 3SNET.

👉 Read the full breakdown with expert insights here:
https://3snet.info/en/news/google-ai-overviews-reduces-website-traffic-what-to-do/

😎 iGaming Heroes is back!

It’s been a while since our last hero — time to fix that! Today on 3S.INFO, we present an interview with @kamchatniy Oleg Kamchatny, CEO of PHOENIX, a multi-tool platform for traffic arbitrage.

💬 “People don’t get into arbitrage — they live it!” says Oleg. In the conversation, he shares:
🟢the main challenge every arbitrageur faces;
🔵why it’s crucial to verify your offer link;
🔵and why the future belongs to speed, integration, and AI.

🪄🪄🪄🪄🪄
🚀 How PHOENIX came to be?

“I’ve always loved tough challenges and marketing, especially in gambling and betting. Over time, I saw a major problem — arbitrageurs lacked a unified platform with all necessary tools. That became the starting point for our multi-product company solving real pain points.”

“At first, entering a market with an established paradigm and community was tough, but we conquered it with experience and professionalism.”

🪄🪄🪄🪄
🤖 AI as part of the strategy

“We always look ahead, not just adapting to changes but shaping trends.

We’re already integrating AI into all key products

.”

“In September,

we’ll launch a new PUSH service

based on our own LLM model. It will

generate push notifications for any GEO and offer

, and advise on when and which chains to launch.”

🪄🪄🪄🪄🪄
📌 Memorable cases

“One client came with a huge budget, set everything up, launched campaigns… but forgot to check the offer link. All traffic went to waste. A painful mistake.”
(Base knowledge 😏)
🪄🪄🪄🪄🪄🪄🪄
⚡️ In the full interview:
🔹 @kamchatniy Oleg’s journey from “white” niches to launching casinos;
🔸 cases of failures and millions wasted;
🔹 PHOENIX’s approach to multi-product solutions and 25/8 support;
🔸 vision for the future of arbitrage.

👉 Read the full article:
https://3snet.info/en/news/phoenix-ceo-oleg-kamchatny-you-dont-come-into-traffic-media-buying-you-live-it/

🇦🇹 Austria for iGaming: is it worth scaling—and how not to miss?

⚡️ Austria has a monopoly on online casino (win2day), but a very high-spending audience and real growth windows. Let’s break down the laws, the player profile, and where affiliates fit.

⚡️ What we cover:
🟢 How regulation works: casino = monopoly; sports betting = at the state (Länder) level; what may change by 2027 and why liberalization is possible.
🔵 Who the player is and how they pay: German-language queries, EPS/bank transfers and PayPal are popular—key onboarding markers.
🔵 Where to run and with what creatives: social, SEO on DE-keywords, Austria-specific localization, influencers/streamers—what actually drives registrations.
🟢 Risks & ops: domain/payment blocks, mirrors, 18+ compliance—a starter checklist so you don’t burn budget.

👉 Part 1 — “Regulation & Audience” (legal landscape + player portrait).
👉 Part 2 — “Practical Playbook for Media Buyers” (channels, tips, checklist, outlook to 2027).

❓Question for you: already run AT? What converts better—SEO, DE-language social creatives, or influencers? Share in the comments!

🏆 Today is the UEFA Super Cup! Ready?

😎 3SNET publishers plan ahead — because they use our Sports Events Calendar.
One match = huge reach, high engagement, fast conversions. The key is to run creatives for the specific event, not “football in general.”

😱 A few non-obvious facts to warm up:

📌 1998–2012 the Super Cup was held in Monaco at “Stade Louis II.” Since 2013, the match has been rotating across cities.
📌 In 2019, the final was refereed by a woman for the first time — Stéphanie Frappart (also the first all-English Super Cup).
📌 Highest-scoring match: 9 goals — Barcelona 5:4 Sevilla (2015).

✔️ How to run effective campaigns for the match?
🔵 Build event-based creatives: match poster, key players, “totals/goals,” special markets.
🔵 Timing windows: warm-up 24–48h before; peak 2–6h pre-kickoff.
🟢 Segment targeting: club fanbases, host cities, league/player interests.

👉 Full August calendar — plan per event, not in bulk:
https://3snet.info/en/sport-events-schedule/

💸 And for dessert! 💸

Today we’ve got a 🔥 combo made for media buying:
😎 3SNET offers + popunder traffic from Onclicka 😎

📊 Onclicka TOP GEOs for pop traffic
🇮🇳 India — 13,533,874
🇺🇸 USA — 6,653,033
🇮🇩 Indonesia — 5,342,369
🇯🇵 Japan — 3,018,053
🇪🇬 Egypt — 2,575,300
🇩🇪 Germany — 2,327,909
🇧🇩 Bangladesh — 1,979,610
🇷🇺 Russia — 1,835,462
🇬🇧 United Kingdom — 1,728,507
🇵🇭 Philippines — 1,705,310

🎯 3SNET offers to run with pop traffic
📌 Babu88 CPA BD & NP FTD
📌 1xBet RS Worldwide
📌 Melbet CPA (32 countries)
📌 Vavada RS Worldwide
📌 Xbet CPA US+CA FTD
📌 MyBookie CPA USA+CA FTD (ASO/SEO/PPC)
📌 Bovada CPA USA (bl25.01 USD)
📌 Betzino UK CPA FTD
📌 BetCity CPA Russia (legal, bl500 RUB)
📌 Fonbet CPA Russia (legal, bl300 RUB)
📌 M88 CPA (3 countries)
📌 Slots LV CPA USA (bl25 USD)
📌 Winline CPA Russia (legal FTD)
📌 Paripesa CPA India (bl3.5)

💡 How the combo works:
Grab Onclicka pop traffic → send it to 3SNET offers → test → scale the winners.

🎁 Onclicka @onclicka_ad_network bonus:

Promo code 3snet_offer_5 — top up from $500 = 5% cashback (up to $100).
Get +5% extra cashback if you enable postback.

🔥 Combo’s ready — register, launch, profit:
🔹 Onclicka sign-up
🔹 Join 3SNET

🪄 Tried pop traffic on our offers already? Drop your results in the comments! 🪄

❤️‍🔥 Morning, fam! ❤️‍🔥

⚡️ Crossgif × 3SNET — a smooth boost to start with agency ad accounts

❓ You often ask where to launch fast and pain-free.
Here’s an option: Crossgif + a small bonus for our ❤️‍🔥 3SNET fam— free setup + +5% on your first top-up (for new users, per the service’s terms).

Why it matters: fast onboarding, responsive support, clear processes — great for solo buyers and teams.

✅ How to jump in:
📌 follow the link,
📌 activate the promo on the page,
📌 top up — and go.

✅ Compliance, no fuss:
🟢 use your own legal entities/ad accounts and payment methods;
🔵 don’t buy or transfer third-party accounts — usually prohibited by ToS;
🔵 stay within platform rules and local laws; contract/KYC with the service is available on request.

👉 Promo is here: https://3snet.co/en/promocode/crossgif/

😎 Smooth launches, easy approvals, and fat KPIs!

💸 Good morning, Friday! 💸

❤️‍🔥 Love our GEO deep-dives but no time (or mood 😅) for longreads?
We heard you — our reviews are now in audio. 🎧

Hit 📌 Play 📌 on the go and level up with:

🔹🧑‍⚖️ regulation breakdowns
🔹👤💳 player profiles & payments
🔸📈 traffic sources & creative angles
🔹🛡 quick risk checks & checklists

👉 Listen to the collection: https://3snet.info/en/tag/audio-en/

Open the GEO you need — the player is right inside the article.
We’ll be adding new episodes regularly!

😎 Kick off Friday with something useful.

Which GEO should we voice next? Drop it in the comments! 💬

💘 Our giveaway caravan that kicked off yesterday keeps rolling on! 💘

❤️‍🔥 We love smart collabs — so here’s news from our friends at GeeLark:
they’ve launched a user contest — share your story of working with the platform and grab prizes! 💳
🐪 All details here: https://news.1rj.ru/str/geelark/202

🐪 What you get right now:

🕒 60 free minutes in GeeLark
💸 −20% on all plans with promo code ZVAI89

👉 Sign up here 🪄 Promo & terms here🪄

🐪 Don’t wait: share your experience → claim the bonuses → scale up.
🎁 Happy Friday and may the prizes be generous! 🏆

⚡️ Good morning and happy Monday, team!

😎 New week — new knowledge. We’ve updated our myTarget guide so you’re fully up to speed.

⚡️ Key 2025 updates at a glance:
🔹 Attribution window — configurable up to 90 days.
🔹 Click takes priority; post-view is counted only if there was no click.
🔸 Offline conversions sync faster (≈ 1–2 days after upload).
🔹 Dynamic lists and multi-exports by branches/cities.
🔹 More report breakdowns — easier to build multi-step funnels and analyze sources.
🔸 “Near me” local targeting for location-based offers.

Why it matters for webmasters & media buyers:
📌 Easier to connect CRM/O2O events to ads and see true channel contribution.
📌 Plus a mini checklist at the end on squeezing max value from the new myTarget.

🧠 Warm-up question: do you know what online↔️offline “shafts” (O2O) are — and how to account for them in attribution?
💡 If not, the article links to our Knowledge Base with a quick explainer.

👉 Read the update: https://3snet.info/en/news/mytarget-vyvodit-ocenku-effektivnosti-digital-reklamy-na-novyj-uroven/

🗣 Tell us in the comments: what have you already tested in myTarget in 2025?

😎 Update to the article “Online Slots 2025: What’s Converting, Where the Traffic Is, and Who’s on Top”

We’ve added a fresh section “What Players Spin in Crypto Casinos” — at the end you’ll find live numbers and quick takeaways for the crypto segment:

📌 Which game types hit most often
📌 What crypto players pay attention to
📌 How behavior and the funnel are shifting
📌 What webmasters & media buyers should bake into creatives and landing pages

⚡️ Scroll to the bottom — that’s where the most practical goodies are.

👉 Read the updated breakdown: https://3snet.info/en/news/online-slots-2025-whats-converting-and-wheres-the-traffic/

💬 Running the crypto vertical? What “fires” for you more — classic slots, crash, or live game shows? Share in the comments!

⚡️ Practice, not theory: we compared Pop / Push / Native ad networks for gambling arbitrage and SEO — all in 1️⃣ one guide!

💘 Why read it?
📌 Quickly see when to use pop, push, or native so you don’t burn budget on tests.
📌 Useful for media buyers, team leads, webmasters/SEO, and iGaming newcomers.

💘 What’s inside:
🔹 where to get volume for Tier-1 / LATAM / Asia;
🔹formats (pop, push, in-page, native, video, Telegram) and pricing models;
🔸minimum deposits, payment methods, postbacks/API, tracker integrations;
🔹welcome bonuses and playbooks: testing / scale / auto-optimization / cross-format;
🔹a handy comparison table for fast selection.

Networks covered:
Onclicka / EZmob / MyBid / Mondiad / ClickAdilla / RichAds / ROIads / OctoClick / Clickaine / PopCash

👉 Read the breakdown + table:
https://3snet.info/en/news/pop-push-and-native-ad-networks-in-gambling-media-buying-and-seo/

Your turn:
Is this format useful? What should we compare next — DSP/Programmatic, Telegram ecosystem (Mini Apps/channels/bots), or in-app/SDK mobile networks?
Vote with emojis 🅿️ / 📣 / 📱 or drop your own idea in the comments.

🌍 Wednesday — the week’s meridian, almost “Little Friday”… but jokes aside: business first.

What comes to mind when you hear about betting in Russia? Exactly — Unified TSUPIS.
✅ Not TSUPIS, but Unified TSUPIS — big difference. As big as our friends make… okay, wrong show! 😂

If you run legal RU traffic, you can’t avoid Unified TSUPIS. In our new 3S.INFO breakdown — no fluff, no myths:

🔸TSUPIS vs Unified TSUPIS: what they are and why all legal online bets go through them.
🔹Evolution: 2 TSUPIS → a single operator (ERAI, Federal Laws 244/493).
🔹Player journey: KYC (online/offline), limits, wallet/card.
🔹Who’s in: all licensed RU bookmakers operate via Unified TSUPIS.
🔸Pros/cons: for players / bookmakers / the state — on one schema.
🔹2026–2030: growth, new fintech, AI/Big Data, digital ruble.

👉 Read the full walkthrough (history → processes → future):
https://3snet.info/en/news/chto-takoe-cupis-i-komu-eto-vygodno/

💬 Question: do you see Unified TSUPIS affecting conversion in RU GEO? Where does the user path break more often — at KYC or even earlier?

❤‍🔥 Our very own Alex Miller joined HilltopAds as an expert for their iGaming deep-dive.
It’s a banger: everything you wanted to know about iGaming — solid fundamentals + trends + pitfalls + outlook.
Highly recommended read — and great team to work with!

👉 Read: https://hilltopads.com/blog/everything-you-need-to-know-about-the-igaming-industry/

🧩 Perfect combo: buy traffic at HilltopAds — deliver it to 3SNET offers.
HilltopAds × 3SNET = more profit together. 🚀💸
⚡ Use the promocode https://3snet.co/en/promocode/hilltopads/

💬 We’re open for similar collabs: Alex is happy to contribute and share insights.
DMs/comments open — you’re very welcome with questions!