💘 iGaming Heroes. CBDO of Wild Wild Leads Yaroslava: "Every Detail Matters in Business"

How do you go from customer support to CBDO in just 3 years?
What should you do if you’re new to the industry and know nothing? And why are “stupid questions” actually the smartest ones?

She shares:
📌 how a leap of faith brought her into iGaming — and why this industry never lets you go;
📌 the rule that helps her keep balance between work and personal life;
📌 what makes Wild Wild Leads truly stand out and why media buyers choose them;
📌 what real success in iGaming means (and it’s not just about the numbers).

📌 “If people in the team grow, take on more responsibility, and come up with solutions instead of waiting for instructions — that’s success.”

🔗 Read the full interview here.

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🌍 Packing our bags: 3SNET is heading to Rome for SiGMA Europe — one of the main hotspots of the iGaming industry.

In the meantime, let’s revisit our special feature — an interview with Eman Pulis, the man behind the creation of this conference.

Inside — insights into the future of iGaming, his personal view on SiGMA’s growth, and answers to the questions that matter most to the market.

🔗 Read, get inspired, and get ready for Rome with us!

⚡️ — I’m going
❤️‍🔥 — There with you in spirit

⚡️ Catch the September iGaming updates

🇮🇪 Ireland
A new system has been launched: bank clients can now voluntarily block payments to online casinos and bookmakers. Reason? A recent study showed that 90% of bets are placed online, with nearly all funded via debit cards.

🇦🇺 Australia
— Public broadcaster SBS became the first in the world to introduce a gambling ads filter. Users of SBS On Demand streaming can now block not only bookmaker ads but also fast food and alcohol promotions.
— The country is accelerating its shift away from cash: cash transactions dropped below 7%, and among young people (<25) — only 3%.
— Cryptocurrencies are gaining traction: 95% are aware, 31% have already invested.

🇵🇪 Peru
According to Activa Research:
— 40% of residents have placed bets at least once.
— Activity: 4% bet daily, 6% weekly, 7% monthly, 23% during major events.
— Average ticket: $23; in Lima $30, in regions $16. Highest spending group: ages 45–59 ($46).
— 78% of bets are online, with 36% via mobile apps.
— Top sport: football (82%), followed by volleyball (14%), basketball (9%), tennis (7%).

🇵🇭 Philippines
The regulator PAGCOR allocated ₱50M ($859K) to the National Bureau of Investigation to combat illegal online operators and POGOs.

🇻🇳 Vietnam
The biggest illegal gambling case has concluded. A Ho Chi Minh court sentenced 43 participants of a group with turnover reaching $3.8B.
— Over 20,000 active users.
— 25M accounts.
— Payments processed via USDT and ETH.
— Clients recruited through Telegram and social media via referral schemes.

🔗 September was packed: from bans and new restrictions to crypto adoption and billion-dollar shadow turnovers. More details are on our website.

👉 What stood out the most to you this past month?

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🌍 October — a hot month of affiliate conferences!

From London to Las Vegas, from SEO to digital marketing — autumn is packed with opportunities for knowledge upgrades and networking. ⚡️ We’ve gathered the top October events you need to keep in your calendar.

✅Festival of Marketing (#Internet Marketing) — Oct 2, London, UK
✅ Global Gaming Expo (#Affiliate) — Oct 6–9, Las Vegas, USA
✅ Digital Marketing World Forum (#Internet Marketing) — Oct 13–14, New York, USA
✅ Ahrefs Evolve (#SEO) — Oct 14–15, San Diego, USA
✅ iGaming Conference (#Affiliate) — Oct 15–17, Marrakesh, Morocco
✅ SBC Summit (#Affiliate) — Oct 15–16, Tbilisi, Georgia
✅ DigiMarCon — Oct 16–17, Denver, USA
✅ BROCONF-6 (#Affiliate, recommended by 3SNET) — Oct 21–22, Moscow, Russia
✅ PI LIVE (#Affiliate) — Oct 21–22, London, UK
✅ EGR London Summit (#Affiliate) — Oct 22, London, UK
✅ DigiMarCon — Oct 23–24, Baltimore, USA
✅ DigiMarCon (#Internet Marketing) — Oct 23–24, Cairo, Egypt
✅ BrightonSEO (#Internet Marketing) — Oct 23–24, UK
✅ Scandinavian & Nordic Gaming Show 2025 (#Affiliate, recommended by 3SNET) — Oct 23–24, Stockholm, Sweden
✅ DigiMarCon — Oct 27–28, Anaheim, USA
✅ State of Search (#SEO) — Oct 27–28, Grapevine, USA

And that’s just the start 🔥
Full list and details — on our website.

😱 Meanwhile, here’s a question: which conference would you attend yourself, and which one would you send your colleagues to?

📌 What else are you curious about?

⚡️ Who plays online casinos in Russia?

Formally, online gambling in Russia is prohibited — Federal Law No. 244 allows gambling only in special zones. But in reality, as of 2025, about 20 million Russians (every seventh resident!) regularly play online casinos.

📌 Who are these players?
80% are men, most often aged 25–44.
The most active group — 31–40 years old, with an average deposit of ~₽10,500.
89% play via mobile (75% Android / 25% iOS).
Top cities: Moscow, St. Petersburg, Krasnodar, Yekaterinburg, Novosibirsk.

📌 What do they choose?
Women lean toward slots, roulette, and bingo.
Men prefer poker, sports betting, and live dealer games.

📌 Important:
Players face no criminal or administrative liability.
But risks exist: from blocked payouts to unscrupulous operators.

So, the typical Russian online casino player is a man with higher education, working in office jobs, sales, IT, or business, with an income at or above average — and willing to spend regularly on online casinos.

🔗 More details in our blog.

Disclaimer: Online casinos in Russia are illegal. Playing may result in financial losses and gambling addiction.

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✅ Promo code from RankExplore — +10% cashback!

RankExplore.com is a platform for buying and selling backlinks — perfect for iGaming projects (casino, betting, crypto, and related niches).

Why you should test RankExplore:
✔️ huge database of verified donors with relevant content
✔️ homepage links for maximum SEO effect
✔️ flexible placements — 3, 6, or 12 months
✔️ prices from $50/year per link
✔️ top zones and countries: .COM, .FR, .NL, .DE, .IT, .ES, .UK, .PL, .BR, and more

👑 For affiliates, it’s a fast way to boost SEO and grow trust with transparent conditions and no PBN risks.

👉 Use promo code 3snetco and get +10% cashback on your deposit at RankExplore.

🔗 Less cost — more profit!

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🔥Useful for affiliates — a fresh content roundup

We’ve gathered all the essentials for you: the latest GEO reviews, practical breakdowns, handy guides, and exclusive interviews with iGaming top players. ⚡️ Grab a tea or coffee and get comfy!

🪄GEO Overviews
📌 iGaming Overview of Slovenia: Prospects, Licensing, Top Traffic Channels
📌 iGaming Review of Peru: Risks and Opportunities for Affiliates
📌 iGaming Overview of Colombia: Promotion, Case Studies, Checklists
📌Australia iGaming Overview: Laws and Practices for Affiliates
📌Ireland iGaming Overview: Audience, Traffic and Marketing
📌iGaming-обзор Эстонии: рынок и инструкция для аффилиатов

🪄Useful Reads
📌CUPIS in Russia: History, Structure, Regulation and Prospects until 2030
📌Promoting Video and Performance in VKontakte in 2025: From 'Cheap Views' to Full-Fledged VK Ads Ecosystem
📌Crash games in media buying — what they are and how to drive traffic?
📌Legal Gambling in Russia: How Players Are Protected
📌VPN Ban Law: What You Need to Know
📌Who Are the Online Casino Players in Russia?

🪄Promo Codes
📌MTWSPY Promo Code
📌Clickadu Promo Code
📌 AdsPower Promo Code
📌 RankExplore

🪄iGaming Heroes
📌Dmitry Arabuli, CEO of TonyBet
📌Dmitry Belianin, CEO of Blask
📌Yaroslava, CBDO of Wild Wild Leads


Drop a comment and let us know what else you’d like to read about — we’ll definitely listen! ❤️‍🔥

📌 What else are you curious about?🙃

🇸🇰 Slovakia — a small market with big opportunities

Quiet, stable, and predictable — Slovakia is becoming an increasingly attractive market for affiliates. There’s no overheated competition, the audience is loyal to licensed brands, and the regulator has built clear rules of the game. ⚡️ The perfect GEO for those tired of chaotic markets and chasing short-term trends.

In this review:
✔️ why Slovakia deserves your traffic;
✔️ audience insights and behavior patterns;
✔️ how to promote betting and gambling in Slovakia;
✔️ where to start — a step-by-step launch checklist.

🔗 Read the full review and run campaigns with confidence.


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😱 Advertising on banned social networks: what to do?

Since September 1, Russia has fully enforced a law prohibiting advertising on blocked social networks — such as Instagram* and Facebook*. Now any promo post, story, reel, or integration with even a hint of commercial content is banned. And yes, fines are real — from 2,000 to 500,000 RUB depending on your status.

📌 Why so strict?
Because foreign IT companies refused to comply with Roskomnadzor’s requirements:
— store Russian users’ data on local servers;
— remove prohibited content;
— block illegal resources.

📌 The result:
— Instagram* and Facebook* are recognized as extremist and banned.
— LinkedIn, X (Twitter), Viber, Discord, and WhatsApp are restricted.
— YouTube and TikTok remain technically available but come with “slowdowns” and ad risks.

And it’s not just Russia: in September, Nepal also introduced restrictions on several social platforms, while Greece is preparing a law limiting social media access for users under 16.

📌 What to do:
If you run a business or create content, make sure your social channels don’t contain ad integrations, promo codes, links, or reposts related to banned resources. Old posts can stay, but avoid resharing or promoting them.

🔗Full breakdown of blocked platforms, updated laws, and safe ways to continue working — available in our new article.

*Instagram and Facebook are recognized as extremist organizations and banned in the Russian Federation.

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🌍 What’s banned — and where?

Facebook, Instagram, or maybe TikTok this time? Now you can check for sure!
We’ve launched a tool that shows which social networks, messengers, and platforms are restricted or banned in different countries.

👉 Just choose a date, country, and service — and get the current status instantly.

Perfect for affiliates and marketers launching ads in new GEOs — no more unpleasant surprises.

🔗 Check availability here.

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⚡️ SiGMA Guide: Everything You Need Before Heading to Rome

SiGMA Europe is almost here — and if you’re packing your bags, here’s your short but complete checklist to make sure you don’t forget a thing (or end up in a last-minute panic).

Tested by experience — even seasoned attendees will find it useful 🔥

✔️ Documents
— Passport (valid for at least 3 months after your trip)
— Visa or residence permit (if required)
— Travel insurance — mandatory for EU entry

✔️ How to Get There
The conference takes place at Rome Exhibition Center (Fiera di Roma).
From Fiumicino Airport — just 10–15 minutes:
— By train: FL1 line to Fiera di Roma (departures from Tiburtina, Ostiense, Tuscolana, or directly from Fiumicino).
— By bus: ATAC lines 808, 089, 701, 701L, and Cotral go straight to the venue.
— By car: Exit 30 (GRA ring road) toward Fiumicino — 8,000+ parking spaces.
— By taxi: around €25–35. Uber and IT Taxi both work well.

SiGMA will soon publish info about official shuttles to and from the venue — stay tuned for updates.

✔️ Registration & Entry
Badge pickup opens for pre-registration on November 3, 9:00–17:00, right at Fiera di Roma.

📌 Why it’s worth picking up early:
— Expect long queues on the main day.
— Pre-reg day = calm networking and a glass of prosecco 😂

✔️ Connectivity & Internet
— Wi-Fi at conferences usually dies in 10 minutes — don’t rely on it.
— Save your Telegram and LinkedIn QR codes as your phone wallpaper — just in case.
— Tip: set up an eSIM in advance (Airalo, Holafly, Saily, Ubigi) — cheaper and more stable than local options.
— You can also grab a SIM card at Rome airport — the cards are often free; you only pay for the plan.

✔️ What to Bring
Business cards — lots of them:
— For when the internet goes down (and it will).
— For giveaways: every booth raffles off something — from headphones to MacBooks. Drop your card to enter.
Clothing:
— Light daytime outfits + an extra layer for the evening (Rome in November = +18°C day / +10°C night).
— Comfortable shoes — miles of booths and afterparties ahead.

✔️ During SiGMA
— Define 3 clear talking points: what you sell, what you need, and how you bring value.
— Don’t lose momentum after meeting someone — follow up instantly via Telegram or LinkedIn.
— Don’t be shy — record a quick Story or “circle” with new contacts. It helps people remember you ⚡️

✔️ After SiGMA
— Go through your contacts and set priorities while they’re still fresh.
— Send follow-ups — short, relevant, and with a hook for the next step.
— Note who replied — that’s your real, active base.
— Log everything into your CRM and keep in touch — SiGMA ends, deals begin.
— And of course, drop us a line at 3SNET — together we’ll turn it all into profit💸

📌 Final tip: check your tickets, charge your phone, pack your confidence and good vibes — see you in Rome 🇮🇹


Next up — SiGMA Gastro Guide: the best places to eat and drink in Rome ❤️‍🔥