⚡️ 3S.INFO Got a Makeover: Everything You Need — Right on the First Screen!

We’ve updated our homepage — now all the essentials are in one place.

🔹 Conferences, job openings, and sports events are highlighted in dedicated sections.
🔹 Only the newest and top-performing industry materials are featured on the main page.
🔸 Even more tools and opportunities to boost your company’s visibility.

👉 Faster, simpler, and more convenient — visit the new 3S.INFO and check out the redesign yourself.

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⚡️ Betting in Russian: Who’s on Top in 2025?

The Russian sports betting market has built a unique ecosystem that blends international standards with strong local identity. We’ve released a fresh ranking of the top Russian bookmakers for 2025 — complete with figures, insights, and expert recommendations.

📌 Leading the pack: Fonbet, Winline, and BetBoom — followed by PARI, Liga Stavok, Olimpbet, and BETCITY.
These brands don’t just run businesses — they shape the entire sports betting ecosystem with their own media projects, sponsorships, and loyalty programs.

👉 The new article features a detailed ranking, revenue data, market insights, and practical advice on how to choose the most reliable bookmaker in Russia.


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🔥 Exact Match Domain: Old Trick, New Rules

Once upon a time, a domain with an exact keyword was a golden ticket to Google’s top results. Today, the same trick can either boost your site — or get it penalized.

📌 The essence of EMD is a domain name that exactly matches a search query. It used to bring a solid CTR boost, but now Google treats EMD as a secondary factor — putting content quality, user behavior, and overall site experience first.

👉 EMD algorithm updates for 2025–2026
👉 How to use EMD for quick tests and PBN networks
👉 Costly mistakes that drain your budget — and how to avoid them

🔗 Full breakdown with examples and expert tips — in the 3SNET Knowledge Base.

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✅ Affiliate License: When You Really Need One

Not everyone is required to have a license. But if you’re working with certain regulated markets — registration becomes a must.

✔️ An affiliate license is an official permit allowing you to promote licensed gambling and betting brands in a specific country.

📌 Why affiliates need it:
— Legal access to regulated markets
— Ad campaigns without Google or Meta* restrictions in tightly controlled regions
— Stronger operator trust and better partnership terms
— Protection from fines and account bans

👉 Check out our full blog guide to learn where and when a license is actually required — and how to get one.

*Meta is recognized as an extremist organization in Russia.


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🔥 The Best Bookmakers in the World 2025: Who’s Really on Top?

The global betting market keeps growing — huge volume, fierce competition, and only a few brands truly leading thanks to smart tech, UX, and trust.

🌍 Top Online Betting Markets (GGR 2025)
According to Regulus Partners:
🇺🇸 USA — $17.3B
🇬🇧 UK — $9.9B
🇮🇹 Italy — $4.6B
🇷🇺 Russia — $4.5B
🇧🇷 Brazil — $4.1B
🇦🇺 Australia — $3.7B
🇨🇦 Canada — $3B
🇫🇷 France — $2.9B
🇿🇦 South Africa — $2.5B
🇩🇪 Germany — $1.9B

📌 Top Bookmakers by Real Activity in 2025
1. Bet365 — global leader in live markets and product range
2. Pinnacle — professionals’ choice: low margin, high limits
3. William Hill — legacy brand with a strong retail and online presence
4. 1xBet — rapid international expansion, active in esports
5. Betfair — sportsbook + betting exchange where users play against each other

These brands stay ahead through UX, broad lines, fast payouts, and mobile-first experiences — exactly what modern players expect.

⚡️ On our blog: full breakdown with rankings, market analytics, and insights on what defines a “top” bookmaker in 2025.

👉 Read the full review and explore how the global betting landscape is evolving.

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⚡️ Reliable mobile IPs are now under our wing — and with a bonus for you.

If you need stable mobile IPs for marketing, analytics, testing, or working with ad platforms — GoProxy is genuinely a strong choice.

📌 What the service offers:
— Fast IP switching on demand
— 20–100 Mbps speed
— 99.95% uptime

✔️ Perfect for:
— Affiliate marketers
— SEO specialists
— Targeting experts
— Developers
— Analysts

👉 Promo code: PARTNER5
🎁 –5% on any plan

🔗 Ready to try it out? Here’s everything you need.

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🔥 Short and to the point: 3SNET Digest

We’ve gathered the key highlights of the week: bookmaker rankings, a couple of important terms, and an insight-packed interview. ⚡️ Grab your tea or coffee and get comfortable — this one’s going to be useful.

🪄iGaming Heroes
📌Mikhail Smirnov, the Head of Affiliate BetBoom Partners RU

🪄Useful Reads
📌The World's Best Bookmakers
📌Ranking of the Best Russian Bookmakers
📌What is an Affiliate License?
📌Trackers and TDS for Media Buying and iGaming in 2025–26
📌What is Earnings Per Click (EPC)
📌Exact Match Domain (EMD)

🪄Promo Codes
📌GoProxy promocode

🪄Conferences
📌The iGaming DACH Summit

Drop a comment and let us know what else you’d like to read about — we’ll definitely listen! ❤️‍🔥

📌 What else are you curious about?

🌍 Update on Restrictions: Fresh Changes You Need to Know

🇧🇾 Belarus:
On 23 October 2025, VK was suddenly blocked at the request of the KGB… and just as suddenly restored a few hours later.

🇦🇺 Australia:
Things are stricter here:
From 6 November 2025, teenagers lose access to the streaming platform Kick.

And starting 10 December 2025, restrictions will also apply to Snapchat, TikTok, YouTube, X (Twitter), Facebook, and Instagram.

📌 See all updates in the “Blocked Services” section on 3S.INFO — adjust your GEO plans and stay informed.

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✅ We’ve launched a new section — List of companies

We’re bringing together all the key players of the iGaming industry in one place: operators, services, ad networks, tools, and platforms. Everything affiliates and brands need — now easily accessible.

✔️ What the directory offers:
— Quick access to trusted companies
— Convenient navigation by categories
— The ability to find partners without long searches
— An additional visibility point for brands and services

It’s a practical tool that saves time and helps you make decisions faster. The directory is already live — check it out and use it in your work.

We’re continuing to build infrastructure for the industry. This is just the beginning. ❤️‍🔥
If you want to be featured in the Company Directory — here’s the form to apply.

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