🔥 The biggest iGaming updates from the first week of December: bans, investigations, and new rules of the game

The week was intense: Roskomnadzor is cracking down on VPNs, Curaçao is shaken by scandals, Google rewrites the rules yet again, and illegal operators in Asia live as if in a parallel universe. Here’s the essential — short and to the point.

📌 Russia — a week of blockages
Roskomnadzor upgraded its blocking system and targeted the VLESS protocol, once considered one of the most resilient. WhatsApp*, Roblox, FaceTime, and Snapchat were taken down. Not related to VPNs — just an unfortunate harvest.
You can check the current block status here.

📌 Curaçao: regulatory scandal of the week
The prosecutor’s office is investigating CGA — no details, full fog. In parallel, former tax chief Alfonso Trona is under investigation, and the ex-minister of finance resigned amid mutual corruption accusations.
Expected licensing revenue was $17M, but the budget shows $30M — with little transparency. The regulator denies everything, the new minister demands answers. A real regulatory thriller on the island.

⚡️ Upd: The story ended calmly — Curaçao’s financial supervision council removed from its report the paragraph mentioning a possible investigation of the regulator.

📌 Global regulation: who got relief, who got pressure
— Montenegro refuses to revise its new gambling law — strict course unchanged.
— Bulgaria rejects the idea of state monopoly and privatization — the market stays free.
— Finland will launch dual licensing in 2027: B2C for operators, B2B for software.

📌 Taxes: from hits to gifts
— Zimbabwe raises operator tax from 3% to 20% and winnings tax from 10% to 25%.
— Estonia lowers its online gambling tax from 6% to 4%.
— Bolivia plans to cancel gambling tax entirely — administration costs exceed revenue.

📌 Illegal markets: the scale is shocking
— In India, up to 82% of players moved offshore after bans — illegal became mainstream.
— Indonesia uncovered a network of 328,000 domains: hacked sites, US & EU gov subdomains, malware apps, fake brands, tens of thousands of stolen accounts.
Maintaining such infrastructure costs millions — the underground level is astronomical.

📌 Google Ads changes the rules again
From December 1 in the US, Google banned CPA networks and affiliates from promoting online horse race betting. Certifications revoked, new applications rejected, violations lead to instant bans.
Licensed operators may still advertise — intermediaries no longer can. The industry will need to quickly restructure acquisition channels.

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🔥 Best bookmakers in Africa

The African iGaming market is considered one of the most promising: digital technologies are expanding, sports popularity is rising, and a new favorable legal framework is emerging.

✔️ Top bookmakers in Africa
— Betway — reliability, strong local integrations (South Africa, Kenya).
— Bet9ja — Nigeria’s leader, strong football odds.
— BetKing — big free bets/bonuses, convenient local payments.
— Hollywoodbets — a powerful brand in South Africa, promos for football and racing.
— 22Bet — wide selection of leagues and sports, lots of bonuses.

📌 In the full article:
— Market overview
— Where sports betting is legal / illegal
— 3SNET guide: How to choose the best bookmaker in Africa
— Betting market development prospects
— Top bookmakers worldwide: global and regional rankings

🔗 The full deep dive is already available in our blog.

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⚡️ Tribal operators: the hidden force of American gambling goes online

For decades, tribal operators have carried the U.S. gambling market: developing regions, building casinos, and setting industry standards. But the digital era has reshuffled the deck — sovereignty, land, and exclusive rights no longer guarantee leadership when the game moves online.

📌 And here’s the big question: can tribal casinos become a major force in U.S. iGaming — or will commercial giants push them out?

👉 In our new article, explore:
— Why tribal casinos matter for American iGaming
— Tribal vs. commercial casinos: a comparative breakdown
— What changes for the player between commercial and tribal casinos
— Who will take the lead in U.S. iGaming: tribes or commercial operators?
— The future of U.S. iGaming: development prospects in gambling and betting

🔗 Read to understand who will truly shape the market in the coming years.

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⚡️ AEO — the new reality of search: is your content ready for the era of AI answers?

Search is no longer what it used to be. The user asks — AI answers. No clicks, no transitions, sometimes not even a chance for your site to be seen. That’s why Answer Engine Optimization (AEO) is emerging — a strategy that helps your content appear directly in AI responses from ChatGPT, Google AI, Perplexity, and other assistants.

AEO isn’t a “trend” — it’s a necessity.
✔️ 60% of queries are now zero-click.
✔️ Sites with AEO see visibility grow by 40–50%.
✔️ AI assistants increasingly cite specific sources — and that source should be you.

And the key point: AEO doesn’t replace SEO — it strengthens it.
SEO brings traffic from classic search, GEO increases expertise in generative answers, and AEO makes your content “citation-ready” — short, precise, and easy for AI to interpret.

📌 In this article we break down:
— How AEO works and why it’s becoming the 2025/2026 standard
— The difference between AEO, SEO, and GEO (and why all three must work together)
— How to write content that AI selects for its answers
— Which formats AI assistants prefer
— A step-by-step checklist for adapting your website to AEO

If you work with info sites, reviews, educational content, or expert materials — this is a topic you cannot skip. AI is already changing the rules, and those who adapt first will win.

👉 Read the full AEO breakdown here.

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🔥 What to watch about tribal casinos in the USA

Films about Native American casinos aren’t just entertainment — they’re a quick gateway into the culture, economics, and real conflicts of tribes that rose through gaming but paid a significant price for it. And yes, cinema here shows much more than shiny halls and stacks of chips.

From social dramas to crime stories and documentaries, the world of tribal casinos unfolds from many angles. The Standoff at Sparrow Creek, Fargo, Longmire, Twin Peaks — every noscript highlights themes of power, identity, and big money in its own way.

We’ve prepared a curated list of films and series that give full context and immersion into this unique history and culture.

👉 Read the full selection and choose what to watch tonight.

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🔥3SNET Digest: a quick overview of fresh materials

We’ve packed the most important updates from the past two weeks into one fast digest: continuing our top bookmakers series, breaking down a boost in search optimization, and sharing an interview full of insights. ⚡️ Pour yourself something warm and get comfortable — only useful content ahead.

🪄 iGaming Heroes
📌CEO & Founder of Onmyads and Partner of Moloco Ads Ion

🪄GEO Overviews
📌iGaming Overview of Belarus

🪄Useful Reads
📌Answer Engine Optimization (AEO): How to Adapt Your Website for AI Algorithms?
📌Movies and Series about Tribal Casinos in the USA
📌 iGaming in the USA: The Evolution of Gambling
📌 iGaming in the USA: Tribal Operators
📌 Mobile Internet for iGaming Conferences: eSIM and SIM Services
📌 Best African Bookmakers

🪄New Tools
📌Companies catalog

Drop a comment and let us know what else you’d like to read about — we’ll definitely listen! ❤️‍🔥

📌 What else are you curious about?

🔥 The biggest iGaming updates of the week: big money, big laws, big problems

The week was loud: record turnovers, new bans, tough investigations, and an illegal market that refuses to back down. Here’s the most important — fast and to the point.

📌 By the numbers: the world of iGaming
— Global iGaming is nearing $500B and is projected to hit $522B by 2029.
— 72% of gambling is mobile.
— Esports: $16.2B in bets, $4.8B in revenue, 600M+ audience.
— Italy hits a record: €170B in gambling spend (7.2% of GDP!).
— UAE may enter the market with $10B by 2030.

📌 Law of the week: stricter, tougher, more expensive
— India’s Supreme Court again postpones hearings on the online gaming ban. The industry has already lost $840M and 7,000 jobs.
— Russia prepares fines up to 7M rubles for hidden gambling ads and publishes market volumes:
• turnover — 1.8T ₽,
• grey sector — up to 450B ₽.
— Plus: a proposal to require every payout to go through TSUPIS — higher fees for operators, higher taxes for players.
— Brazil approves a 15% tax on player transfers to bookmakers. Revenue expected to reach 30B reals per year.
The law temporarily legalizes part of the unlicensed operators — potentially adding another 7B reals until the Selective Tax launches.

📌 Grey is the new black!
— In Turkey, illegal operators extract up to $2B annually.
— In Puerto Rico, 85% of online gambling revenue goes to unlicensed operators.
— In Russia, up to one-third of players may shift to the shadow market after new restrictions.

📌 Money under control! Russia and Azerbaijan tighten financial oversight
— Russia links bank accounts to taxpayer IDs, expands powers of financial intelligence, and prepares for the launch of “Anti-drop.”
— Azerbaijan halts Paysis — the company is accused of facilitating online gambling.

📌 Crime of the week: Kazakhstan sets records with a massive investigation
Kazakhstan dismantled a $1.17B scheme involving grey POS-terminals, banks, and a call center of 120 people.
9 suspects arrested, 8 more to be put on the wanted list.

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