🔥 What happened in iGaming this week

Good Monday morning! Let’s start it profit-charged with industry news. The week turned out to be contrasting: some markets are moving toward the industry, while others are tightening the screws. Here are the key changes worth keeping in mind.

📌 Good news
— Colombia will отмена the temporary 19% tax on online gambling starting December 31. Pressure is easing — a rare and pleasant case.
— Finland is moving toward an open market: parliament approved the abolition of the state monopoly.
If the law is signed:
• licenses — from March 1, 2026,
• market launch — July 1, 2027.

📌 Bad news
— Denmark is preparing a ban on RevShare for affiliates. If adopted, commissions from losses and turnover will be history from 2027.
— Argentina: in San Rafael, online gambling will be blocked via municipal Wi-Fi — even for legal sites.
— Turkey is targeting a full ban on betting and casino advertising, including sponsorships and affiliates.

📌 Scandal of the week
— Ethiopia went all in: the regulator revoked licenses from all betting operators after an investigation into concealing $1.6B. Arrests, payment blocks, national security concerns — the market has been wiped out.

📌Russia
— Streaming platform Kick hid the *Slots & Casino* category: content is accessible only via VPN, with no official comments.
— The State Duma passed a law on player self-restriction. Key provisions will take effect from September 1, 2026.

📌Meta
(Meta is recognized as an extremist organization in Russia)

— Reuters: Meta earns up to $3B per year from scam advertising originating from China — including illegal gambling.
The anti-fraud team was first expanded, then dismantled — and the share of violations rose again.

👉 Subscribe if you want to understand where iGaming is really heading.

⚡️ Betting in Russia: outlook for 2026

At the end of 2025, the Russian betting market was hit by three major blows at once: higher taxes, a ban on betting with borrowed funds, and the launch of a player self-exclusion system. All of this compresses bookmaker margins, tightens control, and pushes the market toward consolidation — smaller operators will find it much harder to survive.

📌 What’s important to understand right now:
— Margins are shrinking. 7% of GGR + 25% corporate income tax + increased contributions to sports and personal income tax on every win. For many bookmakers, the economics stop adding up.
— Market contraction. Small operators will struggle — consolidation around major brands is inevitable.
— Credit betting is banned. Loss of part of turnover and new requirements for payment providers.
— Self-exclusion from autumn 2026. Player checks against a registry, more KYC/AML, fewer “problem” users.
— Pressure on marketing. Bonuses, advertising, and sponsorships will be the first to be cut.
— Risk of illegal market growth. If the legal segment is overburdened, some players will move to the grey zone.

👉 The full analysis is already in our blog. If you work with the Russian market, it’s better to read it in advance:

In addition, we’ve collected comments from representatives of major bookmakers on this topic. Read here:
— BK LEON: “There is no panic”
— BK PARI: “The decline can be minimized several times over”

😱 What do you think about all these changes?

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🇸🇮 Slovenia in focus!

A country with solid salaries, an active market, and low competition — get in before the crowd arrives! In the new video, we break down the audience, regulation, payment methods, and trends — everything you need for a successful launch.

👉 Watch here:

📌YouTube

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🇺🇸 USA — a premium GEO with high stakes

And we continue our raid across America so you’ll be insanely ready to run traffic on this GEO 🔥

American iGaming is a battlefield of big budgets and even bigger requirements. The market is huge and full of opportunity — but entering it without expertise is like playing blindfolded. We’ve broken down how to promote gambling and betting in the U.S. so you can operate with confidence.

✔️ In the overview we break down:
— why the U.S. is a fast-growing, trend-setting market;
— how state-by-state legalization works and why it matters for affiliates;
— key market and audience characteristics;
— how to attract American users and which channels perform;
— where the main window of opportunity for affiliates is right now.

👉 Read the full overview and build your strategy for the states.

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🇧🇷 Brazil at full throttle: what players choose and what it says about the market

The Brazilian market is one of the most emotional and dynamic in LatAm. Fast formats, high betting frequency, and games with instant results perform especially well here. The top games list confirms this without extra words.

⚡️ Top 10 games in Brazil (according to Blask)

1. Gates of Olympus 1000 — Pragmatic Play
2. Aviator — Spribe
3. Sweet Bonanza 1000 — Pragmatic Play
4. Gates of Olympus — Pragmatic Play
5. Sugar Rush 1000 — Pragmatic Play
6. Fortune Tiger — Pocket Games Soft
7. Gates of Olympus Super Scatter — Pragmatic Play
8. Spaceman — Pragmatic Play
9. Fortune Rabbit — Pocket Games Soft
10. JetX — SmartSoft Gaming

📌 What this says about the GEO
— Pragmatic Play is the undisputed leader: Gates and Sweet Bonanza take multiple top positions.
— Crash games (Aviator, Spaceman, JetX) are the key drivers of engagement and betting volume.
— Pocket Games Soft holds strong thanks to simple, mobile-first, fast-paced slots.

🔗 Want to work with Brazil strategically? In our Brazil GEO overview, we break down regulation, payment methods, player behavior, and formats that convert. Head to the blog for practical analytics for affiliates.

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😎 Merry Christmas & Happy New Year!

As 2025 comes to a close, we want to thank you for staying with us, side by side in the iGaming industry.

This year was full of challenges, growth, and new opportunities. Your trust and professionalism made a real difference, and we’re proud to work with such strong and inspiring partners.

🌟 Wishing you a joyful Christmas, well-deserved rest, and a New Year filled with clarity, big wins, and partnerships you can count on.

Warmest wishes,
The 3SNET Team

⚡️ IREV: a platform for iGaming teams

Affiliate marketing has long moved beyond “links and reports.” Today, it’s about traffic control, saving time, and protecting budgets. That’s exactly what IREV was built for.

The platform was launched based on real requests from iGaming teams — with a focus on flexibility, fast integrations, and hands-on support. In terms of software and approach, IREV confidently competes with major market players, but without excessive pricing overhead.

📌 We spoke with the IREV team about how and for whom the platform was created. Inside the article:
— OX Tech case: 3.5x volume growth in LatAm and EU
— Attribution in the privacy era: working without storing personal data
— Traffic quality control via deposits and baselines
— Reports that adapt to your workflows — not the other way around

If someone offers you the lowest price on the market, it doesn’t mean you’ll stay within your planned budget when launching an affiliate program.

👉 If you’re looking for a solid iGaming platform and want to understand why strong teams choose IREV — this article is worth your time. For 3SNET partners, a 10% discount is available via promo code — details inside the article.

🔗 Full version here.

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🔥 What you might have missed over the past 2 weeks

We’ve gathered the latest materials into one quick list — no fluff. GEO overviews, licenses, the betting market, figures from industry leaders, platforms, and useful promo codes. You can skim it in a couple of minutes or dive in for much longer — your call ⚡️


🪄GEO Overviews
📌iGaming Overview of USA
📌 iGaming Overview of Slovenia

🪄Useful Reads
📌Why do states block social networks?
📌Offshore and Local Licenses in iGaming
📌 Offshore iGaming Licenses
📌 Betting in Russia: Prospects for 2026
📌 iGaming Industry in Numbers from Market Leaders

🪄Platforms
📌Alanbase Platform: Customers Think We Can Do Anything!
📌 IREV Platform: "We Provide Strong Competition to the Industry Giants"

🪄 Promo
📌Cloaking.house Promo Code
➕ The new promo codes section is already live on the website


🪄 Events
📌iGaming Club Barcelona 2026


Drop a comment and let us know what else you’d like to read about — we’ll definitely listen! ❤️‍🔥

📌 What else are you curious about?

🔥 iGaming this week: the market is choosing its direction

Good morning! We’re back with the weekly agenda. As the year comes to an end, the market is behaving in a very telling way. Some reforms are slowing down, some regions are counting money, and others are finally shutting down grey schemes. We’ve put together the final weekly snapshot — to close the year with a clear understanding of where everything is really heading.

📌 Outlooks: good and not so good
— Poland: the president vetoed the increase of the winnings tax from 10% to 15%. A relief for both players and operators.
— Japan: parliament blocked the legalization of sports betting. Instead, measures against illegal gambling are being prepared.
— Thailand: casino development plans are on pause due to political uncertainty.
— Hawaii: discussions on legalizing gambling and betting are back — the budget needs to cover a $6B deficit.

📌 Let’s count the money
— Brazil: $1.59B in tax revenues from operators in 2025.
— Spain: iGaming GGR in Q3 reached €405.4M (+16.5% YoY).
— USA: online gambling revenues grew to $26.8B (+15%).
— Indonesia: online gambling turnover dropped by 57%, and the number of players fell by 68%. Bans and blocks are hitting hard.

📌 Grey won’t cut it
— Belarus: starting February 2, 2026, payments to foreign iGaming operators will be blocked across the entire banking system.
— The share of pirate websites in bookmakers’ advertising budgets in 2025 decreased by 1.5×.

📌 Crimes of the week
— Macau: 606 people detained during raids against offshore gambling.
— Kazakhstan: an illegal TikTok casino with $180K turnover was shut down — arrests and asset seizures followed.
— Malaysia: 85 people arrested for working in iGaming call centers serving clients from Asia and Australia.

📌 Our favorite news — from Brazil!
— New taxation rules for players introduced:
net winnings above $5.2K will be taxed at 15%.
Players must declare income themselves, and operators must provide an annual ComprovaBet report.

👉 Did we miss any important news? Share it in the comments.

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⚡️ iGaming industry in numbers from market leaders

The third quarter turned out to be mixed. Almost all major players saw a drop in NDC (New Depositing Customers) and pressure on RevShare, yet some companies still managed to grow — thanks to GEO diversification and shifts in business models.

📌 A quick market snapshot:
— RevShare remains the foundation, but it suffers the most due to sports volatility and player behavior
— CPA, subnoscriptions, and SaaS deliver more stable cash flow
— North America has firmly become the main growth driver
— The classic “SEO + RevShare” model no longer works on its own

Reports from Better Collective, Gambling.com, Gentoo, Catena, Raketech, and others highlight a clear shift: affiliates are increasingly earning not as media businesses, but as platforms and infrastructure providers. NDC is declining, traffic costs are rising, and GEO dependence is becoming a risk factor.

👉 A detailed breakdown of figures, models, and GEOs based on Q3 2025 results is already in the blog.

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⚡️ Discounts and bonuses — all in one place

The promo codes section for affiliates and operators has been moved and made more convenient.

📌 What’s improved:
— separate sections for affiliates and operators
— search by service, country, and type of benefit
— easy to find a discount for a specific task
— ability to add your own promo code

👉 Visit the updated promo codes section and take advantage of the deals

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Happy New Year! 😎

Thank you for being with us — for reading, commenting, and sharing your experience ❤️‍🔥

In the new year, we wish you:
— reliable partners and transparent terms,
— markets with strong potential,
— and simple human happiness.

🔥 2026 — working smarter, stronger, and results-driven.
Happy New Year!

⚡️ iGaming: key December news — how the market closed the year

December turned out to be revealing. In some places, markets are being officially opened, while in others betting is being shut down entirely without ceremony. We’ve gathered the key events of the month that set the tone for 2026.

📌 USA: growth and new rules
— Sports betting was legalized in Missouri — another step toward a fully legal betting map across the U.S.
— From December 1, Google Ads banned affiliates and CPA networks from advertising online horse betting. Licensed operators are allowed; intermediaries are not.
— Online gambling revenues in the U.S. reached $26.8 billion in 2025 (+15% YoY).

📌 Russia
— The president signed a law on self-exclusion from gambling. The new rules will become part of betting and iGaming regulation in the coming years.

📌 Curaçao
— The CGA regulator postponed issuing permanent licenses and allowed some operators to continue operating temporarily.

📌 Argentina
— Regulator ARCA updated the tax regime for online operators.
New registration deadlines, tax withholding rules, and disclosure requirements were introduced.
An added incentive: the option to retain a reduced tax rate when creating jobs within the country.

📌 Finland
— The move toward a dual licensing model from 2027 was confirmed:
B2C — for operators,
B2B — for software providers.
The Nordic market is preparing for a full opening.

📌 India
— The Supreme Court postponed the hearing on banning online real-money games until January.
Industry losses have already exceeded $840 million, with around 7,000 jobs cut.

📌 Africa: a tough year-end
— Ethiopia took the most radical path: the regulator revoked licenses from all betting operators following investigations into money laundering and national security threats.
Banks were ordered to block all betting-related transactions.

👉 Subscribe if you want to understand where the market is heading. 2026 will be hot — and we’re keeping an eye on it.

📌 What else is interesting?

😎 Happy New Year!

Thank you for being with us in 2025 — on the same wave, in the same industry, with shared goals.
This year brought challenges, growth, and new opportunities.

💰 May 2026 bring big wins and strong partnerships.
May your dreams come true, bold ideas take shape, and may you be surrounded by people who inspire you to grow, create, and succeed.
May every day carry energy, confidence, and an inner strength that keeps you moving forward.

Warmest wishes,
❤️‍🔥 The 3SNET Team