Data Analytics Process

የዳታ ትንተና (Data Analytics ) መሰረታዊ ሂደተቶች እነዚህ ናቸው፡-

1. መረጃ መሰብሰብ( Data Collection ) : ይህ ትንተና የሚካሄድበትን መረጃ ከተለያዩ ምንጮች መሰብሰብ ሲሆን የመጀመሪይዋ ፕሮሰስ ነው። የዳታ ምንጮች የሚባሉት ለምሳሌ የዳሰሳ ጥናቶች፣ የደንበኞች ግብረመልስ፣ የሽያጭ መረጃዎች፣ ወዘተ... ሊሆኑ ይችላሉ።

2. መረጃ ማጽዳት(Data Cleaning) : መረጃው ከተሰበሰበ በኋላ ለትክክለኛ ትንተና ማጽዳት አስፈላጊ ነው። ይህ ማለት የተሳሳቱ ወይም ያልተሟሉ መረጃዎችን ማስወገድ ወይም መሙላት ማለት ነው አሊያኢም ደግሞ ወጥነት የሌላቸውን ቅርጸቶች ማስተካከል ማለት ነው።

3. መረጃ ማደራጀት (Data Organizing) : መረጃው ከተጸዳ በኋላ, ለመተንተን ቀላል እንዲሆን ማደራጀት አስፈላጊ ነው.። ይህ ማለት መረጃውን ለንባብ እና ለመረዳት ምቹ እንዲሆኑ በሠንጠረዦች ወይም በሌሎች ቅርጸቶች ማዘጋጀት ማለት ነው።

4. መረጃ መተንተን( Data Analyzing ) : ይህ ዋናው ስራ ነው። መረጃው ከተደራጀ በኋላ ወደ ትንተናው ይገባል። ትንተና ስንል ከላይ እንዳልነው ንድፎችን ፤ አዝማሚያዎችን እና ግንኙነቶችን ለመለየት መረጃውን በ ጥልቀት መመርመር ማለት ነው።

5. ውጤቶችን መተርጎም( Data Visualizing and Presenting ) : የትንተናው ውጤቶች ከተገኙ በኋላ, ምን ማለት እንደሆነ መተርጎም አስፈላጊ ነው። ይህ ማለት ውጤቶቹን በመጠቀም ስለ መረጃው ግንዛቤዎችን ማግኘት እና መደምደሚያ ላይ መድረስ ማለት ነው። ከዚያም ለ ሚመለከተው አካል መስጠት ወይም ውሳኔ መወሰንን ያጠቃልላል።


#Data_Analytics

Here are the levels you should ask for your business in your marketing funnel

#Data_analytics

A marketing funnel represents the customer journey from awareness to conversion. Here are The 4 key stages :

1.TOFU (Top of Funnel): Awareness (traffic, engagement)
2.MOFU (Middle of Funnel): Consideration (leads, sign-ups)
3. BOFU (Bottom of Funnel): Conversion (purchases, subnoscriptions)
4. Retention & Loyalty: Post-conversion behavior (repeat purchases, advocacy)


Each stage has its own key metrics and analytics technique

@Flyoverdigital

Conversion Funnel :

1. Awareness
2. interest
3. Desire
4. Conversion.

Sales conversation funnel.

This is how you track your customer journey

7 P's Online Marketing.

Traditional :

Startup Idea → Plan → Design → Coding → Marketing→ Audience → 😣

Modern :
Audience → Problem → Idea → Validation → Waitlist → SEO → One Feature MVP → Iterate → Marketing → Success.

The marketing funnel.

📂 SEO
┃
┣ 📂 Technical SEO
┃ ┣ 📂 Site Structure
┃ ┣ 📂 Crawlability
┃ ┣ 📂 Core Web Vitals
┃ ┗ 📂 Structured Data
┃
┣ 📂 On Page SEO
┃ ┣ 📂 Keyword Research
┃ ┣ 📂 Search Intent
┃ ┣ 📂 Title Tags
┃ ┗ 📂 Internal Linking
┃
┣ 📂 Off-Page SEO
┃ ┣ 📂 Link Building
┃ ┣ 📂 Digital PR
┃ ┗ 📂 Brand Mentions
┃
┣ 📂 Content SEO
┃ ┣ 📂 Topical Authority
┃ ┣ 📂 Content Clusters
┃ ┗ 📂 Programmatic SEO
┃
┣ 📂 Local SEO
┃ ┣ 📂 Google Business Profile
┃ ┗ 📂 Local Citations
┃
┣ 📂 E-commerce SEO
┃ ┣ 📂 Product Page SEO
┃ ┗ 📂 Category Page SEO
┃
┣ 📂 International SEO
┃ ┣ 📂 Hreflang
┃ ┗ 📂 Geo Targeting
┃
┣ 📂 Enterprise SEO
┃ ┣ 📂 Automation
┃ ┗ 📂 Governance
┃
┣ 📂 AI SEO
┃ ┣ 📂 Generative Engine Optimization
┃ ┗ 📂 LLM Visibility
┃
┗ 📂 Analytics
┣ 📂 Google Analytics
┗ 📂 Search Console

📂 Ecom
┃
┣ 📂 Idea
┃ ┣ 📂 Problem Discovery
┃ ┣ 📂 Market Research
┃ ┣ 📂 Competitor Analysis
┃ ┗ 📂 Trend Validation
┃
┣ 📂 Product
┃ ┣ 📂 Sourcing (alibaba)
┃ ┣ 📂 Sample Testing
┃ ┣ 📂 Formulation / Design
┃ ┗ 📂 MOQ Negotiation (mandatory)
┃
┣ 📂 Branding
┃ ┣ 📂 Brand Name (short & sweet)
┃ ┣ 📂 Domain (godaddy)
┃ ┣ 📂 Logo & Identity (pomelli)
┃ ┣ 📂 Packaging Design
┃ ┣ 📂 Brand Book / Story (ai)
┃ ┗ 📂 Photography Direction (ai)
┃
┣ 📂 Store
┃ ┣ 📂 Shopify Setup
┃ ┣ 📂 Theme & Design (elixir theme)
┃ ┣ 📂 Product Pages (section store)
┃ ┣ 📂 Checkout Optimization
┃ ┗ 📂 App Stack
┃
┣ 📂 Supply Chain
┃ ┣ 📂 Inventory Management
┃ ┣ 📂 Warehousing (ecomflow)
┃ ┣ 📂 3PL Setup (ecomflow)
┃ ┗ 📂 Customs & Import (ideally not)
┃
┣ 📂 Legal
┃ ┣ 📂 Business Entity (USA LLC)
┃ ┣ 📂 Trademarks (pre-check)
┃ ┣ 📂 FDA / Compliance
┃ ┣ 📂 Terms & Privacy (ai)
┃
┣ 📂 Launch
┃ ┣ 📂 Influencers (social snowball)
┃ ┣ 📂 PR Outreach (Instagram dms)
┃ ┣ 📂 Social Media Hype (Reels)
┃ ┗ 📂 Launch Day (launch asap)
┃
┣ 📂 Paid Ads
┃ ┣ 📂 Meta Ads (in-house)
┃ ┣ 📂 TikTok Ads (agency)
┃ ┣ 📂 Google / Shopping (agency)
┃ ┣ 📂 Creative Strategy (ai)
┃ ┗ 📂 Retargeting
┃
┣ 📂 Creative
┃ ┣ 📂 Static Ads (jpegsmafia)
┃ ┣ 📂 UGC Scripts (claude)
┃ ┣ 📂 Video Ads (agency)
┃ ┣ 📂 AI Image Generation
┃ ┗ 📂 Ad Iteration System
┃
┣ 📂 Organic
┃ ┣ 📂 Instagram (hire girl with taste)
┃ ┣ 📂 TikTok (hire ideal customer to run)
┃ ┣ 📂 Twitter / X (not needed)
┃ ┣ 📂 SEO & Blog (slowly builds)
┃ ┗ 📂 Community Building (irl stuff)
┃
┣ 📂 Email & SMS
┃ ┣ 📂 Welcome Flow (set & forget)
┃ ┣ 📂 Abandoned Cart (set & forget)
┃ ┣ 📂 Post-Purchase (set & forget)
┃ ┣ 📂 Win-Back (set & forget)
┃ ┗ 📂 Campaign Calendar (agency)
┃
┣ 📂 Conversion
┃ ┣ 📂 Landing Pages (agency)
┃ ┣ 📂 Offer Strategy (keep calendar)
┃ ┣ 📂 Bundle Pricing (AOV)
┃ ┣ 📂 Trustpilot strategy (for exit)
┃ ┗ 📂 A/B Testing (cro agency)
┃
┣ 📂 Increase Revenue
┃ ┣ 📂 Optimize AOV
┃ ┣ 📂 Upsells & Cross-sells
┃ ┣ 📂 Subnoscriptions (stay ai)
┃ ┣ 📂 Limited Drops (build scarcity)
┃ ┗ 📂 Wholesale / B2B
┃
┣ 📂 Analytics
┃ ┣ 📂 Ad Performance (motion)
┃ ┣ 📂 LTV:CAC Ratio (must)
┃ ┗ 📂 Overall Finances (triplewhale)
┃
┣ 📂 Retention
┃ ┣ 📂 Customer Education (ebooks)
┃ ┣ 📂 Loyalty Program (email)
┃ ┣ 📂 Unboxing Experience (stickers)
┃ ┣ 📂 Referral Program (snowball)
┃ ┗ 📂 Customer Support (outsource asap)
┃
┣ 📂 Distribution
┃ ┣ 📂 Amazon (setup asap)
┃ ┣ 📂 Retail Partnerships (prep deck)
┃ ┣ 📂 Go International (set localize)
┃ ┣ 📂 Affiliate Program (snowball)
┃
┣ 📂 Brand Growth
┃ ┣ 📂 Product Line Extension (AOV)
┃ ┣ 📂 Collabs & L. Editions (brand value)
┃ ┗ 📂 Athlete / Creator Deals (brand value)
┃
┣ 📂 Scaling
┃ ┣ 📂 Hiring system (hire HR)
┃ ┣ 📂 SOPs & Automation (notion)
┃ ┣ 📂 Agency Partners (hire & fire fast)
┃ ┣ 📂 Global Logistics
┃ ┗ 📂 Exit Strategy (sellwasabi)