Planning Poker

Major agile challenges

Start an agile transformation

Continuing with agile

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Full pack
All parts individually • GDriveLink

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Digital Marketing Foundations (21)

01 - Introduction
- Connecting with customers online
- What is digital marketing
- Getting started with digital marketing

02 - The Digital Marketing Framework
- The building blocks of digital marketing
- The marketing funnel
- The buyer journey
- Creating a buyer journey map

03 - Digital Marketing First Steps
- Developing a marketing strategy
- Defining your value proposition
- Identifying your target market
- Creating your persona
- Establishing goals
- Developing your KPIs
- Drafting a one-page marketing plan

04 - Digital Marketing Key Concepts
- Digital marketing is persuasive
- Digital marketing is data driven
- How online analytics work
- Capturing key insights
- Connecting with your customer

05 - Digital Marketing Hub and Spokes
- Understanding your online presence
- Deciding on a marketing channel
- The power of messaging
- Creating lean messaging
- How to prioritize in marketing

06 - Digital Marketing with Your Website
- Optimizing your website
- Investing in copywriting
- Building landing pages that convert

07 - Digital Marketing with SEO
- What is SEO
- Essential SEO techniques
- Evaluating local SEO

08 - Digital Marketing with Paid Channels
- Introduction to paid advertising
- Identifying the value of a customer
- Deciding when to pay to advertise
- Budgeting for paid marketing
- Creating your first paid campaign

09 - Digital Marketing with Social Media
- The value of social media marketing
- Getting started with social media
- Deciding on a platform
- Building and leveraging followers

10 - Digital Marketing with Email
- The power of email marketing
- Developing an email marketing plan
- Dealing with email fatigue
- Measuring the success of email
- Tools to launch successful campaigns

11 - Digital Marketing with Video
- The impact of video marketing
- Getting started with video marketing

12 - Analytics Skills
- Deciding what to track
- Generating reports
- Campaign tagging

13 - Additional Marketing Channels
- Digital marketing Influencer marketing
- Digital marketing Automation

14 - Trends to Watch
- Trends to watch Interactivity
- Trends to watch Chatbots
- Trends to watch Artificial intelligence

15 - Conclusion
- Continue learning digital marketing

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Subnoscripts
Full pack

More training courses

@freeTrainingCourse

Connecting with customers online

What is digital marketing

Getting started with digital marketing

The building blocks of digital marketing

The marketing funnel

The buyer journey

Creating a buyer journey map

Developing a marketing strategy

Defining your value proposition

Identifying your target market

Creating your persona

Establishing goals

Developing your KPIs

Drafting a one-page marketing plan