Design a User Experience for Social Good & Prepare for Jobs | (Course 7/7) Complete Course

Social Media Marketing Foundations | Other Linkedin courses

01 - Introduction
- What is social media marketing

02 - Creating a Social Media Strategy
- Set strategic goals
- Define your audience

03 - Choosing the Right Channels
- Invest in a smart mix of channels
- The most widely used social networks
- Messaging and chat-based networks
- Niche social networks to consider

04 - Publishing on Social Media
- Crafting engaging messaging
- Balancing an editorial calendar
- Understanding paid advertising

05 - Interacting with Customers
- Building and maintaining a community
- Providing social-first customer service

06 - Selling on Social Media
- Encouraging direct and assisted sales
- Partnering with influencers

07 - Measuring Social Media Activity
- Attributing social actions to results

08 - Innovating with Social Media
- Shifting to passive and private
- Experimenting beyond best practices

09 - Conclusion
- Staying updated on social media marketing

—————
Subnoscripts
Full pack

More training courses

@freeTrainingCourse

What is social media marketing

Set strategic goals

Define your audience

Invest in a smart mix of channels

The most widely used social networks

Messaging and chat-based networks

Niche social networks to consider

Crafting engaging messaging

Balancing an editorial calendar

Understanding paid advertising

Building and maintaining a community

Providing social-first customer service

Encouraging direct and assisted sales

Partnering with influencers

Attributing social actions to results

Shifting to passive and private

Experimenting beyond best practices

Staying updated on social media marketing

Subnoscripts