Why use metaphors in conflicts? Because understanding is remembering in disguise (2009)
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Brains On Purpose™
Why use metaphors in conflicts? Because understanding is remembering in disguise
General Eisenhower to soldier: "Sarge, give me an assessment of the military situation." Soldier: "Sir, picture a doughnut. We're the hole." Quoted in Metaphorically Selling The brain considers new information from the point of view of what it already knows…
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