[BR]

The 1-Page Marketing Plan by Allan Dib

great concise marketing book with good tempo

most lessons are to the point, short and sweet, which makes reading it rather easy

main takeaways:
- customers will only know how good your product is AFTER buying it, and marketing gets them there.
- think like a farmer, not a hunter
- in the modern era, reputation is the most valuable commodity
- target emotions through storytelling and touchpoints
- and more that can’t be squeezed in here

fav quotes:

Small hinges swing big doors.

Money isn’t everything… but it ranks right up there with oxygen.

4/5
suitable read for entrepreneurs or marketers

how to be more agentic

i really liked the point on “moat of low status”

https://open.substack.com/pub/usefulfictions/p/how-to-be-more-agentic

10min walk immediately after eating

https://x.com/bryan_johnson/status/2004261855175627188?s=46&t=nluSw7cwYGx8zFxfoYi5Iw

agency > intelligence

https://x.com/karpathy/status/1894099637218545984?s=46&t=nluSw7cwYGx8zFxfoYi5Iw

[BR]

Obviously Awesome by April Dunford

quick read, less than 200 pages

to the point guide on April’s 10-step positioning process for entrepreneurs/marketers

main takeaways:
- short listing your best-fit customers to find your best position
- considering competitive alternatives and they do not have to be competitors. it can be something like “hiring an intern”
- 5+1 effective positioning

fav quotes:

The future isn’t a place we are going to go, it’s a place we get to create.

If you change the way you look at things, the things you look at change.

4/5
good material for entrepreneurs/marketers

happy new year all!

after reflecting on 2025 and goal settings for 2026, here’s some that i’m aiming to do this year!

- to read 15 books this year, 8 of which must be fiction
- to continue being intentional in living life (fitness, reading, etc.)
- to spend more time with family
- focus on savviness
- maintain high agency and to continue working hard (no room for complacency)

+ more in holistic aspects like spiritual, social, and mental

hope you’ve done your necessary reflections into 2026 too and i hope that we’ll be able to achieve them !

[cc]

the pause between stimulus and response is where presence is

https://www.instagram.com/reel/DS-Py-sDT6x/?igsh=MWV4bDlyc253ZnpnMA==

Wabi-sabi

Wabi-sabi (侘び寂び) is a Japanese aesthetic and worldview centered on finding beauty in imperfection, impermanence, and incompleteness.

Nothing lasts and nothing is perfect.

https://intojapanwaraku.com/culture/264627/

We’re all a bit racist

https://www.psychologytoday.com/us/blog/busting-myths-about-human-nature/201607/we-re-all-bit-racist/amp

Prejudice v Racism v Discrimination

by ChatGPT

had some good chats about racism and i’ve just realised that maybe my society throws the term racism a bit too much because there are distinctions (see above chatgpt)

question:
do you think minorities can be racist?

JUST IN - Trump invades Venezuela, ordering U.S. special forces' boots on the ground to secure Venezuelan military facilities — CBS

@disclosetv

period of tension is real

i think we’re witnessing in real time how we’re about to enter a hot war era

things are escalating gradually across parts of the world by superpowers

one wrong catalyst/trigger will likely start a full fledged war

just like the assassination of the archduke

quite scary to think

[cc]

what’s meant for you won’t miss you

https://www.instagram.com/reel/DTERroQipR6/?igsh=N2VmamsyM3VlY2dx

Books are not meant to remain in your mind, but in your heart…

At a crossroads in life, a forgotten sentence or a story from years ago can come back to offer an invisible hand and guide you to a decision.
__

felt that this is extremely relatable

The Matthew Effect refers to a pattern in which those who begin with advantage accumulate more advantage over time and those who begin with disadvantage become more disadvantaged over time. The result is ever-widening differences between the advantaged and disadvantaged.

https://www.sciencedirect.com/topics/psychology/matthew-effect

if you’re given or have acquired a form of advantage, do remember to press it

don’t squander something so crucial away

something that millions of disadvantaged people want

counting your blessings i guess

drinking your coffee in peace is only enjoyable if it’s in contrast to doing something hard during the bulk of your day. you don’t need more special *you* time, you need way less of it.

https://x.com/justalexoki/status/2008321017224090084?s=20

[cc]

this is pretty interesting

daily curated anti slop content for your reading

the article pieces are good reads

https://www.antislop.xyz/

"Winning is not a sometime thing; it's an all the time thing. You don't win once in a while... you don't do things right once in a while... you do them right all the time. Winning is habit."

Vincent Lombardi