Hello! Today’s insight: Grupo Boticário tackles Gen Alpha’s skincare obsession with new product label
INTERVENTION SEEKERS
Brazilian beauty conglomerate Grupo Boticário has launched a comprehensive initiative addressing the growing trend of children using skincare products that aren't age-inappropriate.
The company's research, conducted through its Women's Research Center, revealed striking patterns among Brazilian girls aged 8 to 14: 95% maintain skincare routines, with 53% applying products daily. More concerning, six in ten are using or want to use anti-aging products, driven by social media influence. Over 40% have purchased or requested products unsuitable for their age, while 74% can't identify the ingredients they're applying to their skin.
Click below to read more insights👇
https://hubs.la/Q03Rmmr10
TrendWatching Team
INTERVENTION SEEKERS
Brazilian beauty conglomerate Grupo Boticário has launched a comprehensive initiative addressing the growing trend of children using skincare products that aren't age-inappropriate.
The company's research, conducted through its Women's Research Center, revealed striking patterns among Brazilian girls aged 8 to 14: 95% maintain skincare routines, with 53% applying products daily. More concerning, six in ten are using or want to use anti-aging products, driven by social media influence. Over 40% have purchased or requested products unsuitable for their age, while 74% can't identify the ingredients they're applying to their skin.
Click below to read more insights👇
https://hubs.la/Q03Rmmr10
TrendWatching Team
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Hello! Today’s insight: Tugging at heartstrings, Japanese convenience store’s tearful stickers cut food waste
INFORMAL INFO
FamilyMart, one of Japan's largest convenience store chains, has redesigned its discount stickers to feature wide-eyed, teary characters pleading "please help me" in a bid to reduce food waste.
The campaign, which launched nationwide in March 2025, replaces standard markdown labels with emotionally evocative designs aimed at encouraging shoppers to purchase items nearing their expiration dates. The stickers feature cartoon illustrations of food items with imploring expressions. During a pilot, the initiative demonstrated a 5% increase in purchase rates of marked-down items compared to conventional discount labels. That may seem like a modest increase, but across FamilyMart's network, it translates to an estimated annual reduction of approximately 3,000 metric tons of food waste.
Click below to read more insights👇
https://hubs.la/Q03RB9CY0
TrendWatching Team
INFORMAL INFO
FamilyMart, one of Japan's largest convenience store chains, has redesigned its discount stickers to feature wide-eyed, teary characters pleading "please help me" in a bid to reduce food waste.
The campaign, which launched nationwide in March 2025, replaces standard markdown labels with emotionally evocative designs aimed at encouraging shoppers to purchase items nearing their expiration dates. The stickers feature cartoon illustrations of food items with imploring expressions. During a pilot, the initiative demonstrated a 5% increase in purchase rates of marked-down items compared to conventional discount labels. That may seem like a modest increase, but across FamilyMart's network, it translates to an estimated annual reduction of approximately 3,000 metric tons of food waste.
Click below to read more insights👇
https://hubs.la/Q03RB9CY0
TrendWatching Team
Hello! Today’s insight: In Finnish high schools, a mentorship program turns climate anxiety into climate action
MINDCRAFT
In Lahti, Finland, a new educational initiative addresses the climate crisis through personal mentoring.
The Climate Mentor program, launched this autumn in the city's high schools, connects students with young climate professionals who guide them in discovering their capacity to drive environmental change. Rather than overwhelming young people with the scale of global warming, the course empowers them to take action and equips them with concrete tools to make meaningful impact.
Students work with mentors Anni Pokela and Sara Yrjönmäki — both members of a new generation of Finnish climate experts — alongside their classroom teachers. They learn climate science while actively practicing advocacy through opinion pieces and social media content.
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https://hubs.la/Q03Szfkx0
TrendWatching Team
MINDCRAFT
In Lahti, Finland, a new educational initiative addresses the climate crisis through personal mentoring.
The Climate Mentor program, launched this autumn in the city's high schools, connects students with young climate professionals who guide them in discovering their capacity to drive environmental change. Rather than overwhelming young people with the scale of global warming, the course empowers them to take action and equips them with concrete tools to make meaningful impact.
Students work with mentors Anni Pokela and Sara Yrjönmäki — both members of a new generation of Finnish climate experts — alongside their classroom teachers. They learn climate science while actively practicing advocacy through opinion pieces and social media content.
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https://hubs.la/Q03Szfkx0
TrendWatching Team
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*Hello! Today’s insight: Smart yet simple compass empowers people with dementia to head out on their own*
*SAFETY NET*
A new navigation device called Het Kompas is designed to help people with early to mid-stage dementia regain their outdoor independence.
The device features a single button that, when pressed at the user's front door, locks in their home location.
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https://hubs.la/Q03T2k6r0
TrendWatching Team
*SAFETY NET*
A new navigation device called Het Kompas is designed to help people with early to mid-stage dementia regain their outdoor independence.
The device features a single button that, when pressed at the user's front door, locks in their home location.
*Click below to share this article with a friend or coworker*👇
https://hubs.la/Q03T2k6r0
TrendWatching Team
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Hello! Today’s insight: ARTIS becomes the world’s first dark sky zoo, restoring darkness in a light-flooded city
CAPACITY CAPTURE
When was the last time you saw a truly dark sky? For most city dwellers, the answer is measured in years, if not decades.
Light pollution has rendered the night sky nearly invisible across much of the developed world, and Amsterdam is no exception. Where a naturally dark sky reveals up to 6,000 stars, light-saturated Amsterdam typically offers just a few hundred. Now ARTIS, the Dutch capital's historic zoo, has become the first location in a European capital city — and the first zoo anywhere in the world — to earn Dark Sky certification, recognizing its efforts to protect the night and combat light pollution.
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https://hubs.la/Q03Tt3Ln0
TrendWatching Team
CAPACITY CAPTURE
When was the last time you saw a truly dark sky? For most city dwellers, the answer is measured in years, if not decades.
Light pollution has rendered the night sky nearly invisible across much of the developed world, and Amsterdam is no exception. Where a naturally dark sky reveals up to 6,000 stars, light-saturated Amsterdam typically offers just a few hundred. Now ARTIS, the Dutch capital's historic zoo, has become the first location in a European capital city — and the first zoo anywhere in the world — to earn Dark Sky certification, recognizing its efforts to protect the night and combat light pollution.
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https://hubs.la/Q03Tt3Ln0
TrendWatching Team
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Hello! Today’s insight: Pumpkin introduces AI tool to forecast pet health costs before they hit
MIRROR MIRROR
Pet insurance provider Pumpkin has launched a free AI-powered Pet Health Predictor that estimates future veterinary expenses based on a pet's breed, age, and location.
Click below to read more👇
https://hubs.la/Q03TJK1c0
TrendWatching Team
MIRROR MIRROR
Pet insurance provider Pumpkin has launched a free AI-powered Pet Health Predictor that estimates future veterinary expenses based on a pet's breed, age, and location.
Click below to read more👇
https://hubs.la/Q03TJK1c0
TrendWatching Team
Hello! Today’s insight: Retailer’s Black Friday codes appear when baking sheets hit the oven
SERENDIPITY SEEKERS
Australian kitchenware retailer Kitchen Warehouse is turning up the (oven) dial for Black Friday discount hunting.
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https://hubs.la/Q03TY3w_0
TrendWatching Team
SERENDIPITY SEEKERS
Australian kitchenware retailer Kitchen Warehouse is turning up the (oven) dial for Black Friday discount hunting.
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https://hubs.la/Q03TY3w_0
TrendWatching Team
Hello! Today’s insight: Soccer league unveils blueprint for stadiums built around women, not men
(F)EMPOWERMENT
England's pro women's soccer league has published the first comprehensive framework for designing stadiums for female players and fans — both for adapting existing venues and building new ones from scratch.
The guidelines, developed by WSL Football alongside architects and engineers, acknowledge a straightforward reality: venues built for men don't automatically work for women, and the explosive growth of women's soccer has made that mismatch impossible to ignore. The 120-page document tackles everything from toilet ratios to changing room layouts, drawing on input from players, medical staff, match officials, broadcasters and supporters.
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https://hubs.la/Q03V9XZL0
TrendWatching Team
(F)EMPOWERMENT
England's pro women's soccer league has published the first comprehensive framework for designing stadiums for female players and fans — both for adapting existing venues and building new ones from scratch.
The guidelines, developed by WSL Football alongside architects and engineers, acknowledge a straightforward reality: venues built for men don't automatically work for women, and the explosive growth of women's soccer has made that mismatch impossible to ignore. The 120-page document tackles everything from toilet ratios to changing room layouts, drawing on input from players, medical staff, match officials, broadcasters and supporters.
Click below to share this article with a friend or coworker👇
https://hubs.la/Q03V9XZL0
TrendWatching Team
❤1
Hello! Today’s insight: Wind-powered trimaran cuts Atlantic shipping time in half, with near-zero emissions
SUSTAINABILITY ON DISPLAY
A French maritime startup is pitching sustainable shipping that doesn't sacrifice speed, by way of a 220-foot cargo trimaran that can cross the Atlantic in under 15 days, powered solely by wind.
That's roughly half the transit time of conventional container ships, while cutting greenhouse gas emissions by up to 99% compared to air freight and up to 90% compared to container ships. VELA's vessel, slated for launch in fall 2026, can hold 600 Euro-pallets and will sail between France and the United States.
Notably, VELA operates under the French flag, a deliberate choice to comply with stringent labor protections often absent in an industry notorious for flags of convenience. By 2028, the company plans to expand to 5 vessels, enabling weekly departures and an annual capacity of 48,000 metric tons
Click below to read more insights👇
https://hubs.la/Q03Vz_Bt0
TrendWatching Team
SUSTAINABILITY ON DISPLAY
A French maritime startup is pitching sustainable shipping that doesn't sacrifice speed, by way of a 220-foot cargo trimaran that can cross the Atlantic in under 15 days, powered solely by wind.
That's roughly half the transit time of conventional container ships, while cutting greenhouse gas emissions by up to 99% compared to air freight and up to 90% compared to container ships. VELA's vessel, slated for launch in fall 2026, can hold 600 Euro-pallets and will sail between France and the United States.
Notably, VELA operates under the French flag, a deliberate choice to comply with stringent labor protections often absent in an industry notorious for flags of convenience. By 2028, the company plans to expand to 5 vessels, enabling weekly departures and an annual capacity of 48,000 metric tons
Click below to read more insights👇
https://hubs.la/Q03Vz_Bt0
TrendWatching Team
Hello! Today’s insight: Bailey Hikawa’s iPhone grip for Apple shows accessible design can fuel mainstream demand
OMNIBILITY
Last week, Apple released a MagSafe-compatible phone grip designed with accessibility in mind. The USD 70 accessory quickly sold out.
TREND BITE
The rapid sellout of an accessibility-focused accessory reflects shifting consumer attitudes toward inclusive design. Adaptive products are moving from specialized catalogs into mainstream retail, in part because they often solve problems that affect far more people than initially assumed — in this case, maintaining a secure grip on a phone. As populations age and awareness of diverse physical needs expands, brands that build accessibility into products from the start, rather than treating it as an add-on, stand to benefit.
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https://hubs.la/Q03VQ6Cz0
TrendWatching Team
OMNIBILITY
Last week, Apple released a MagSafe-compatible phone grip designed with accessibility in mind. The USD 70 accessory quickly sold out.
TREND BITE
The rapid sellout of an accessibility-focused accessory reflects shifting consumer attitudes toward inclusive design. Adaptive products are moving from specialized catalogs into mainstream retail, in part because they often solve problems that affect far more people than initially assumed — in this case, maintaining a secure grip on a phone. As populations age and awareness of diverse physical needs expands, brands that build accessibility into products from the start, rather than treating it as an add-on, stand to benefit.
Click below to share this article with a friend or coworker👇
https://hubs.la/Q03VQ6Cz0
TrendWatching Team
Hello! Today’s insight: Bristol rolls out mobile clean energy hub for summer festivals and concerts
ECO-URBAN
Beginning in May 2026, Bristol will establish a temporary mobile power hub offering guaranteed renewable energy to music festivals, cultural events and film and television productions throughout the summer season.
While individual festivals and concerts around the globe are attempting to go green, this partnership between Bristol City Council, West of England Mayoral Combined Authority and ACT 1.5 wants to take a systematic approach to decarbonizing urban events at scale. The initiative builds on Massive Attack's world record-breaking low-emissions festival in 2024.
TREND BITE
Bristol's clean power hub signals a shift from one-off sustainable event experiments to integrated infrastructure solutions.
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https://hubs.la/Q03VY_cQ0
TrendWatching Team
ECO-URBAN
Beginning in May 2026, Bristol will establish a temporary mobile power hub offering guaranteed renewable energy to music festivals, cultural events and film and television productions throughout the summer season.
While individual festivals and concerts around the globe are attempting to go green, this partnership between Bristol City Council, West of England Mayoral Combined Authority and ACT 1.5 wants to take a systematic approach to decarbonizing urban events at scale. The initiative builds on Massive Attack's world record-breaking low-emissions festival in 2024.
TREND BITE
Bristol's clean power hub signals a shift from one-off sustainable event experiments to integrated infrastructure solutions.
Click below to share this article with a friend or coworker👇
https://hubs.la/Q03VY_cQ0
TrendWatching Team
🔥2
*Hello! Today’s insight: Renault and Maison Kayser celebrate French heritage with a baguette giveaway*
*(STILL) MADE HERE*
French automaker Renault partnered with artisanal bakery chain Maison Kayser for a week-long celebration of national pride in November 2025.
The "oui oui baguette by Renault" campaign offered owners of the Renault 5 E-Tech electric vehicle a free daily baguette at any Maison Kayser location across France. Customers simply scanned a QR code from their My Renault app to claim their complimentary bread — an offer that played directly into the electric car's quirky built-in feature: a handwoven wicker bread holder.
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https://hubs.la/Q03WsXsy0
*TrendWatching Team*
*(STILL) MADE HERE*
French automaker Renault partnered with artisanal bakery chain Maison Kayser for a week-long celebration of national pride in November 2025.
The "oui oui baguette by Renault" campaign offered owners of the Renault 5 E-Tech electric vehicle a free daily baguette at any Maison Kayser location across France. Customers simply scanned a QR code from their My Renault app to claim their complimentary bread — an offer that played directly into the electric car's quirky built-in feature: a handwoven wicker bread holder.
*Click below to share this article with a friend or coworker*👇
https://hubs.la/Q03WsXsy0
*TrendWatching Team*
❤1
Hello! Today’s insight: In a Bangkok mall, NEXTOPIA presents a hands-on, optimistic approach to sustainability
SUSTAINABILITY ON DISPLAY
Opened last week in luxury mall Siam Paragon, NEXTOPIA is part museum, part technology showcase, part community space.
Working with 50 innovation partners and 30 community groups, Siam Paragon invested THB 850 million to convert 15,000 square meters of prime retail space into what it calls a "prototype city of the future" — one where sustainability is made visible through clean energy systems, low-carbon architecture and experiences that translate abstract environmental concepts into something people can touch, play with and Instagram.
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https://hubs.la/Q03WS4P20
TrendWatching Team
SUSTAINABILITY ON DISPLAY
Opened last week in luxury mall Siam Paragon, NEXTOPIA is part museum, part technology showcase, part community space.
Working with 50 innovation partners and 30 community groups, Siam Paragon invested THB 850 million to convert 15,000 square meters of prime retail space into what it calls a "prototype city of the future" — one where sustainability is made visible through clean energy systems, low-carbon architecture and experiences that translate abstract environmental concepts into something people can touch, play with and Instagram.
Click below to share this article with a friend or coworker👇
https://hubs.la/Q03WS4P20
TrendWatching Team
Hello! Today’s insight: With a tailored business card, Mastercard and L’Oréal bet on LATAM beauty entrepreneurs
ENTREPRENEURIA
Mastercard and L'Oréal are rolling out a business card designed specifically for beauty consultants and small operators across Latin America.
The L’Oréal Mastercard BusinessCard addresses a structural challenge in Latin American beauty commerce, where informal sales channels still dominate. By equipping consultants with proper financial infrastructure, including digital payment solutions and inventory management, rewards and rebates, the brand partnership aims to help these operators professionalize their businesses while simultaneously bringing transactions into the formal economy.
Click below to read more👇
https://hubs.la/Q03XffyR0
TrendWatching Team
ENTREPRENEURIA
Mastercard and L'Oréal are rolling out a business card designed specifically for beauty consultants and small operators across Latin America.
The L’Oréal Mastercard BusinessCard addresses a structural challenge in Latin American beauty commerce, where informal sales channels still dominate. By equipping consultants with proper financial infrastructure, including digital payment solutions and inventory management, rewards and rebates, the brand partnership aims to help these operators professionalize their businesses while simultaneously bringing transactions into the formal economy.
Click below to read more👇
https://hubs.la/Q03XffyR0
TrendWatching Team
❤1
*Hello! Today’s insight: Helping parents keep Christmas secrets, Travelodge offers ‘wrapping rooms’*
*PERKONOMICS*
Travelodge is launching free wrapping rooms at three UK locations this December, responding to research showing that 40% of parents worry about their children discovering gifts before Christmas morning.
The budget hotel chain will open specially equipped rooms at its London Chiswick High Road, Manchester Piccadilly and Edinburgh Central properties on December 10th, available in 75-minute slots from 9 am to 5:15 pm. Rooms come stocked with wrapping paper, tape and festive decorations, plus refreshments and mince pies.
Travelodge's idea was sparked by a viral social media post showing a mother booking a hotel room specifically for wrapping presents in private, generating thousands of enthusiastic responses from other parents.
Click below to read more👇
https://hubs.la/Q03Xtm5Y0
TrendWatching Team
*PERKONOMICS*
Travelodge is launching free wrapping rooms at three UK locations this December, responding to research showing that 40% of parents worry about their children discovering gifts before Christmas morning.
The budget hotel chain will open specially equipped rooms at its London Chiswick High Road, Manchester Piccadilly and Edinburgh Central properties on December 10th, available in 75-minute slots from 9 am to 5:15 pm. Rooms come stocked with wrapping paper, tape and festive decorations, plus refreshments and mince pies.
Travelodge's idea was sparked by a viral social media post showing a mother booking a hotel room specifically for wrapping presents in private, generating thousands of enthusiastic responses from other parents.
Click below to read more👇
https://hubs.la/Q03Xtm5Y0
TrendWatching Team
❤2
Hello! Today’s insight: Stella Artois turns Google Maps reviewers into brand ambassadors
S.I.P. ECONOMY
In Argentina, Stella Artois found a workaround for one of advertising's thorniest problems: reaching consumers in spaces where paid placements aren't an option.
The beer brand identified the most prolific local restaurant reviewers on Google Maps and invited them to dining experiences at more than 40 establishments across the country, where Stella was served alongside the meal. The resulting reviews and photos — posted organically by Local Guides on Google Maps — placed the brand directly in the path of diners searching for their next restaurant.
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https://hubs.la/Q03XGh1q0
TrendWatching Team
S.I.P. ECONOMY
In Argentina, Stella Artois found a workaround for one of advertising's thorniest problems: reaching consumers in spaces where paid placements aren't an option.
The beer brand identified the most prolific local restaurant reviewers on Google Maps and invited them to dining experiences at more than 40 establishments across the country, where Stella was served alongside the meal. The resulting reviews and photos — posted organically by Local Guides on Google Maps — placed the brand directly in the path of diners searching for their next restaurant.
Click below to share this article with a friend or coworker👇
https://hubs.la/Q03XGh1q0
TrendWatching Team
Hello! Today’s insight: With its new FixBot, iFixit turns to AI to scale community expertise
AI GENIES
Repair platform iFixit has launched FixBot, an AI-powered diagnostic tool designed to guide users through fixing everything from appliances to vehicles.
The system combines multiple AI models for language, voice, and vision with a custom-built search engine that pulls from iFixit's extensive library of repair guides, manuals, and community-generated content. Users can photograph their device's model number or upload images of specific components, and FixBot identifies parts, diagnoses issues, and walks them through repairs step-by-step. The tool cross-references millions of pages of technical documentation — including service manuals and specification tables — to surface answers that might be buried hundreds of pages deep in a PDF.
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https://hubs.la/Q03X_4Fy0
TrendWatching Team
AI GENIES
Repair platform iFixit has launched FixBot, an AI-powered diagnostic tool designed to guide users through fixing everything from appliances to vehicles.
The system combines multiple AI models for language, voice, and vision with a custom-built search engine that pulls from iFixit's extensive library of repair guides, manuals, and community-generated content. Users can photograph their device's model number or upload images of specific components, and FixBot identifies parts, diagnoses issues, and walks them through repairs step-by-step. The tool cross-references millions of pages of technical documentation — including service manuals and specification tables — to surface answers that might be buried hundreds of pages deep in a PDF.
Click below to share this article with a friend or coworker👇
https://hubs.la/Q03X_4Fy0
TrendWatching Team
👍1🔥1
Hello! Today’s insight: For two days, a Dutch bakery turns asylum seekers into pastry makers
OPEN ARMS
A pop-up bakery opening in Amsterdam this week moves asylum seekers out of political abstraction and into everyday work.
Bakkerij van Waarde (Bakery of Value) will operate for just two days in December, selling handmade apple pies and cakes created with refugees who — alongside Tosti Creative — helped develop both the concept and recipes. The initiative, organized by refugee support organization VluchtelingenWerk Nederland, aims to demonstrate what emerges when people are given opportunities to contribute from day one rather than being forced to wait on the sidelines.
The bakery addresses a stark reality: asylum seekers in the Netherlands currently face waiting periods exceeding two years before their cases are processed.
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https://hubs.la/Q03Y7WWd0
TrendWatching Team
OPEN ARMS
A pop-up bakery opening in Amsterdam this week moves asylum seekers out of political abstraction and into everyday work.
Bakkerij van Waarde (Bakery of Value) will operate for just two days in December, selling handmade apple pies and cakes created with refugees who — alongside Tosti Creative — helped develop both the concept and recipes. The initiative, organized by refugee support organization VluchtelingenWerk Nederland, aims to demonstrate what emerges when people are given opportunities to contribute from day one rather than being forced to wait on the sidelines.
The bakery addresses a stark reality: asylum seekers in the Netherlands currently face waiting periods exceeding two years before their cases are processed.
Click below to share this article with a friend or coworker👇
https://hubs.la/Q03Y7WWd0
TrendWatching Team
Hello! Today’s insight: From awkward silences to opening with curiosity: Hinge uses AI to coach the first move
SOCIAL FABRICS
Hinge has launched Convo Starters, a generative AI tool designed to eliminate the pressure of a first message to a potential match.
The hardest part of using a dating app isn't matching — it's figuring out what to say. Hinge's new feature targets that moment of hesitation directly. By analyzing a match's photos and prompts, it surfaces three personalized inspiration points users can turn into their own opening message.
Unlike automated noscripts, the tool acts as a creative nudge, encouraging users to use their own voice to ask specific questions about a match's interests or experiences. Hinge's research found that a like paired with a comment is twice as likely to lead to a date, yet many users default to a generic "hey."
Click below to read more👇
https://hubs.la/Q03Yn60W0
TrendWatching Team
SOCIAL FABRICS
Hinge has launched Convo Starters, a generative AI tool designed to eliminate the pressure of a first message to a potential match.
The hardest part of using a dating app isn't matching — it's figuring out what to say. Hinge's new feature targets that moment of hesitation directly. By analyzing a match's photos and prompts, it surfaces three personalized inspiration points users can turn into their own opening message.
Unlike automated noscripts, the tool acts as a creative nudge, encouraging users to use their own voice to ask specific questions about a match's interests or experiences. Hinge's research found that a like paired with a comment is twice as likely to lead to a date, yet many users default to a generic "hey."
Click below to read more👇
https://hubs.la/Q03Yn60W0
TrendWatching Team
*Hello! Today’s insight: Hrvatski Telekom uses food-scented billboards and GPS to help owners find their lost dogs*
*EMPATHY ENSURANCE*
Hrvatski Telekom has turned out-of-home advertising into a search-and-rescue tool for missing pets.
Working with creative agency Bruketa&Zinic&Grey, the Croatian telecom company developed a billboard that releases the scent of food to attract stray dogs. The idea is that the scent of food, plus integrated water bowls, will keep the animal calm while the owner, alerted by the company's GPS Pet Tracker, makes their way to the location. The first installation went live in Zagreb, placed strategically in an area frequented by dog walkers.
The billboard functions as both advertisement and utility. Rather than relying on passersby to spot a lost pet, the system leverages canine behavior — dogs follow their noses — to actively draw animals toward a safe point.
Click below to read more👇
https://hubs.la/Q03YCQKH0
TrendWatching Team
*EMPATHY ENSURANCE*
Hrvatski Telekom has turned out-of-home advertising into a search-and-rescue tool for missing pets.
Working with creative agency Bruketa&Zinic&Grey, the Croatian telecom company developed a billboard that releases the scent of food to attract stray dogs. The idea is that the scent of food, plus integrated water bowls, will keep the animal calm while the owner, alerted by the company's GPS Pet Tracker, makes their way to the location. The first installation went live in Zagreb, placed strategically in an area frequented by dog walkers.
The billboard functions as both advertisement and utility. Rather than relying on passersby to spot a lost pet, the system leverages canine behavior — dogs follow their noses — to actively draw animals toward a safe point.
Click below to read more👇
https://hubs.la/Q03YCQKH0
TrendWatching Team
❤1