Hello everyone!
Let's get started
We are ITComms - first international communication platform in IT based in Uzbekistan.
And we are working in Central Asia and all over the world and helping our partners to reach their business goals through a communication: press work, promotions and events.
Our knowledge and experience allows brands to be noticed.
Here we are to share with you not only significant and interesting news, latest trends and market researches in IT but also the most efficient cases and IT brands' promotion insights.
Let's keep in touch!
Let's get started
We are ITComms - first international communication platform in IT based in Uzbekistan.
And we are working in Central Asia and all over the world and helping our partners to reach their business goals through a communication: press work, promotions and events.
Our knowledge and experience allows brands to be noticed.
Here we are to share with you not only significant and interesting news, latest trends and market researches in IT but also the most efficient cases and IT brands' promotion insights.
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It's time for the first piece of news, awesome news
We are glad to inform that ITCOMMS became a part of Convoy Global PR Group - the only global agency group to specialise in b2b tech PR and marketing – delivering joined-up multi-region campaigns that drive business growth.
What does this partnership mean?
✔️Being part of the global Convoy PR Group is a great opportunity to work with partner agencies who share ITComms’ values, cause the whole CIS region is fast becoming a hotbed for local and international technology companies looking to make their mark
✔️Aaaaaand an access to worldwide expertise and trends which we will share with you!
Follow us to learn more 😉
We are glad to inform that ITCOMMS became a part of Convoy Global PR Group - the only global agency group to specialise in b2b tech PR and marketing – delivering joined-up multi-region campaigns that drive business growth.
What does this partnership mean?
✔️Being part of the global Convoy PR Group is a great opportunity to work with partner agencies who share ITComms’ values, cause the whole CIS region is fast becoming a hotbed for local and international technology companies looking to make their mark
✔️Aaaaaand an access to worldwide expertise and trends which we will share with you!
Follow us to learn more 😉
Red Lorry Yellow Lorry
Convoy expands into the CIS with a new regional partner – ITComms - Red Lorry Yellow Lorry
Uzbekistan-based ITComms has become the latest agency to join the Convoy Global PR Group. Learn more.
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Agency ITCOMMS is in touch and today we will talk about the key PR formats.
Our leading account manager, Olga Kharitonova, has prepared a detailed guide on how regular PR support differs from one-time special projects, and why both of these formats are important for brand promotion on the market.
So, let's get started
REGULAR PR
Also known as a retainer or PR support.
This is a long-term building of communication and relationships between the brand and its consumers
📎STRENGTHS
- the constant presence of the brand in the information field (the brand is always on the ear, it will not be forgotten)
- the ability to build a long-term strategy for the brand
- increasing awareness among the target audience of the brand
- communicating the values and usefulness of the brand to consumers
- growth of trust and interest in the brand and its products
- the growth of brand expertise and reputation both in the eyes of consumers and among the media and influencers
- formation of an extensive pool and friendly relations with media and influencers
- formation of brand uniqueness and detuning from competitors for the future
📎WEAKNESSES
- cumulative effect (PR retailer does not give results immediately and now, it's always a long game)
- indirect influence on the purchase decision (the consumer himself makes a decision based on the brand data on the network)
- vague publication release timeline (resources postpone publications for barter or content)
📎IN WHAT CASES IT IS NECESSARY?
For all brands and companies
- entering a new market
- the brand has been present on the market for a long time, but little is known about it / little is bought
SPECIAL PROJECTS
Also known as promo support or sales support
This is an additional paid project aimed at solving a short-term goal
📎STRENGTHS
- a bright and noticeable start
- brand/product support here and now
- generating a lot of traffic to the site (brand, store, partner), high CTR
- building relationships with target Golden media and influencers (Tier 1 categories), which impossible to get to “for love”
- clear timing (all publications are published at the exact time/date)
- the ability to integrate into the current agenda
- the opportunity to stand out from the competitors by implementing non-standard mechanics of projects
📎WEAKNESSES
short-term (a special project gives a surge of interest and traffic only for the duration of its realization)
creativity and high results require large budgets
📎IN WHAT CASES IT IS NECESSARY?
For all brands and companies
- stimulating of interest in the brand
- support for the release /start of sales of new products
- support of brand activities with retail/partners
- event support
In conclusion, I would like to say that both formats are important and inseparable from each other.
In order to constantly be heard by the audience, grow the brand, show its values and influence on sales, it is necessary to use both regular PR support and integrate special projects.
Our leading account manager, Olga Kharitonova, has prepared a detailed guide on how regular PR support differs from one-time special projects, and why both of these formats are important for brand promotion on the market.
So, let's get started
REGULAR PR
Also known as a retainer or PR support.
This is a long-term building of communication and relationships between the brand and its consumers
📎STRENGTHS
- the constant presence of the brand in the information field (the brand is always on the ear, it will not be forgotten)
- the ability to build a long-term strategy for the brand
- increasing awareness among the target audience of the brand
- communicating the values and usefulness of the brand to consumers
- growth of trust and interest in the brand and its products
- the growth of brand expertise and reputation both in the eyes of consumers and among the media and influencers
- formation of an extensive pool and friendly relations with media and influencers
- formation of brand uniqueness and detuning from competitors for the future
📎WEAKNESSES
- cumulative effect (PR retailer does not give results immediately and now, it's always a long game)
- indirect influence on the purchase decision (the consumer himself makes a decision based on the brand data on the network)
- vague publication release timeline (resources postpone publications for barter or content)
📎IN WHAT CASES IT IS NECESSARY?
For all brands and companies
- entering a new market
- the brand has been present on the market for a long time, but little is known about it / little is bought
SPECIAL PROJECTS
Also known as promo support or sales support
This is an additional paid project aimed at solving a short-term goal
📎STRENGTHS
- a bright and noticeable start
- brand/product support here and now
- generating a lot of traffic to the site (brand, store, partner), high CTR
- building relationships with target Golden media and influencers (Tier 1 categories), which impossible to get to “for love”
- clear timing (all publications are published at the exact time/date)
- the ability to integrate into the current agenda
- the opportunity to stand out from the competitors by implementing non-standard mechanics of projects
📎WEAKNESSES
short-term (a special project gives a surge of interest and traffic only for the duration of its realization)
creativity and high results require large budgets
📎IN WHAT CASES IT IS NECESSARY?
For all brands and companies
- stimulating of interest in the brand
- support for the release /start of sales of new products
- support of brand activities with retail/partners
- event support
In conclusion, I would like to say that both formats are important and inseparable from each other.
In order to constantly be heard by the audience, grow the brand, show its values and influence on sales, it is necessary to use both regular PR support and integrate special projects.
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Long time no see!
And we are again in touch. Working hard on projects and partnerships all this time, sooooo...
Now it's official ITCOMMS became a partner of brilliant investment hub - Invest in Armenia @investinarmenia , which is helping local companies and startups conquer Armenian, European markets and your hearts! That means we are getting closer to Armenian IT companies and will share expertise, cases in PR and Marketing, interesting insights with each other and with you of course :)
By the way, we are planning great PR event, based on Invest in Armenia, with lots of secret but veeeeeery exciting information!
Do not skip our further news and announcements!
In love with PR and Armenia,
ITCOMMS
And we are again in touch. Working hard on projects and partnerships all this time, sooooo...
Now it's official ITCOMMS became a partner of brilliant investment hub - Invest in Armenia @investinarmenia , which is helping local companies and startups conquer Armenian, European markets and your hearts! That means we are getting closer to Armenian IT companies and will share expertise, cases in PR and Marketing, interesting insights with each other and with you of course :)
By the way, we are planning great PR event, based on Invest in Armenia, with lots of secret but veeeeeery exciting information!
Do not skip our further news and announcements!
In love with PR and Armenia,
ITCOMMS
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Oh God, it's Monday!
And we are in a hurry with fantastic news to bring you positive vibes in the beginning of the week!
On 28th of July in Tbilisi, Georgia the most famous cryptocurrency exchange and our client - Binance - held an event - Binance MeetUp.
This event united more than 300 visitors from different countries of Central Asia, who are interested in cryptocurrency.
The meeting was dedicated to the development of the crypto industry in Georgia and the regulation of cryptocurrencies in the country.
ITCOMMS was so happy to help in organizing the #BinanceMeetUp, PR support for the event and gathering guests. Fascinating!
Impossible is possible: hot topics, live Q&A session and interviews of Country Manager for Golden and Crypto media of Georgia - all these happened
Learn more and enjoy: https://www.marketer.ge/the-first-ever-binance-event-took-place-in-tbilisi-georgia/
Who knows what country will be the next?)
Stay tuned!
And we are in a hurry with fantastic news to bring you positive vibes in the beginning of the week!
On 28th of July in Tbilisi, Georgia the most famous cryptocurrency exchange and our client - Binance - held an event - Binance MeetUp.
This event united more than 300 visitors from different countries of Central Asia, who are interested in cryptocurrency.
The meeting was dedicated to the development of the crypto industry in Georgia and the regulation of cryptocurrencies in the country.
ITCOMMS was so happy to help in organizing the #BinanceMeetUp, PR support for the event and gathering guests. Fascinating!
Impossible is possible: hot topics, live Q&A session and interviews of Country Manager for Golden and Crypto media of Georgia - all these happened
Learn more and enjoy: https://www.marketer.ge/the-first-ever-binance-event-took-place-in-tbilisi-georgia/
Who knows what country will be the next?)
Stay tuned!
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Hello friends!
Each day is a good day, if you can learn something useful.
So today we are here to make your Monday good :)
To measure or not to measure?
Alexander Likhtman, CEO of ITCOMMS reflected on this question
Modern communicators have the tools and understanding of how they can be used to achieve goals and measure results. Traditional PR has been replaced with integrated communications and a pool of PESO channels in the digital space. All PESO channels are equally important and help to achieve the necessary results, while shared content helps to measure strategy results
We need metrics to see whether our business and communications change. They may be relative rather than absolute, but we still need them if we want to move meaningfully toward our business goals through PR.
So our point of view - measure of course! A PR managers should understand how their activities may affect company profits. Maintaining that PR has no effect on profits is harmful.
"If a marketer or a PR specialist say they have been working in the industry for 20 years and that PR cannot be measured, and they use this argument in discussions, you should fire them or choose another candidate, because it means that this person does not understand what needs to benefit the company now or in a year, and why it should be done a certain way and not another."
Severe? But true
Here you can learn more about measurements and metrics.
And do not forget to follow us :)
Each day is a good day, if you can learn something useful.
So today we are here to make your Monday good :)
To measure or not to measure?
Alexander Likhtman, CEO of ITCOMMS reflected on this question
Modern communicators have the tools and understanding of how they can be used to achieve goals and measure results. Traditional PR has been replaced with integrated communications and a pool of PESO channels in the digital space. All PESO channels are equally important and help to achieve the necessary results, while shared content helps to measure strategy results
We need metrics to see whether our business and communications change. They may be relative rather than absolute, but we still need them if we want to move meaningfully toward our business goals through PR.
So our point of view - measure of course! A PR managers should understand how their activities may affect company profits. Maintaining that PR has no effect on profits is harmful.
"If a marketer or a PR specialist say they have been working in the industry for 20 years and that PR cannot be measured, and they use this argument in discussions, you should fire them or choose another candidate, because it means that this person does not understand what needs to benefit the company now or in a year, and why it should be done a certain way and not another."
Severe? But true
Here you can learn more about measurements and metrics.
And do not forget to follow us :)
ITCOMMS PR Agency
The Eternal Debate: Should You Measure PR?
I recently saw an article about the immeasurable nature of PR. Its main point was that PR specialists are just using random metrics to prove how important their work is, while in fact said metrics are useless. The author believes that PR can benefit businesses…
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Do you want to spend the weekend productively? :)
In this case our announcement is for you!
20th of August, Yerevan - there will be our first event in collaboration with Invest in Armenia.
PR Saturday — is an education and networking for top-managers, marketers and all of those who are interested in promotion of companies and their products.
Within the event you will learn:
- What is PR and how it helps the business;
- How to connect companies and consumers of its products;
- How to increase sales, find investors and get to new markets.
In the event program: presentations of ITCOMMS PR experts, new cases and superior benefits.
Start: 12:00
Venue: 39 Hanrapetutyan St, Yerevan 0010, Armenia
Language of the event: Russian
Want to join us and learn lots of interesting in PR? :)
Fill out the application form to register.
Participation is free. The number of participants is limited.
In this case our announcement is for you!
20th of August, Yerevan - there will be our first event in collaboration with Invest in Armenia.
PR Saturday — is an education and networking for top-managers, marketers and all of those who are interested in promotion of companies and their products.
Within the event you will learn:
- What is PR and how it helps the business;
- How to connect companies and consumers of its products;
- How to increase sales, find investors and get to new markets.
In the event program: presentations of ITCOMMS PR experts, new cases and superior benefits.
Start: 12:00
Venue: 39 Hanrapetutyan St, Yerevan 0010, Armenia
Language of the event: Russian
Want to join us and learn lots of interesting in PR? :)
Fill out the application form to register.
Participation is free. The number of participants is limited.
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New product by our partner 2L Agency: digital metaverse world for your brand
The time has come to unveil our secret project. Our agency has been brewing something up for a long time, and now it's time to share it with you.
We are launching a new product — digital metaverse worlds for any brand. Just a bit of background: in January, we did our regular research and decided to explore new creative solutions for our clients. We saw a growing demand for product digitalization, driven by NFT technology and the wider adoption of metaverses by the general public.
Now we are working on a long piece for our blog, where we argue why PR nowadays should be high-tech, and why it should use more than just press releases and blogger integrations. But as this piece is being written, we are going to explain why businesses should adopt metaverses and where their practical usefulness lies.
How metaverses can benefit your business:
- Reaching the target audience.
- Creating a wow-product – you could potentially outperform your competitors in the metaverse.
- Testing ground for your new products.
- Consumer interests survey.
- Personal digital space for the brand – its own media resource to help establish audience loyalty.
- Sales promotion.
- Drawing in a new audience – integration with existing projects and games.
- Development of creative concepts.
Metaverses are pushing the limits – virtual and augmented reality technologies have become part of our lives, allowing you to try on new clothes, travel or build with AR, play games, hold meetings and events in VR, and so much more.
The presentation showing the power of metaverses within your business is available upon request → Polina Skibo, Head of Metaverse Department at 2L Agency, ps@2l-pr.ru.
Send us any questions you have about metaverses and we'll share everything we know ourselves.
The time has come to unveil our secret project. Our agency has been brewing something up for a long time, and now it's time to share it with you.
We are launching a new product — digital metaverse worlds for any brand. Just a bit of background: in January, we did our regular research and decided to explore new creative solutions for our clients. We saw a growing demand for product digitalization, driven by NFT technology and the wider adoption of metaverses by the general public.
Now we are working on a long piece for our blog, where we argue why PR nowadays should be high-tech, and why it should use more than just press releases and blogger integrations. But as this piece is being written, we are going to explain why businesses should adopt metaverses and where their practical usefulness lies.
How metaverses can benefit your business:
- Reaching the target audience.
- Creating a wow-product – you could potentially outperform your competitors in the metaverse.
- Testing ground for your new products.
- Consumer interests survey.
- Personal digital space for the brand – its own media resource to help establish audience loyalty.
- Sales promotion.
- Drawing in a new audience – integration with existing projects and games.
- Development of creative concepts.
Metaverses are pushing the limits – virtual and augmented reality technologies have become part of our lives, allowing you to try on new clothes, travel or build with AR, play games, hold meetings and events in VR, and so much more.
The presentation showing the power of metaverses within your business is available upon request → Polina Skibo, Head of Metaverse Department at 2L Agency, ps@2l-pr.ru.
Send us any questions you have about metaverses and we'll share everything we know ourselves.
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Should a PR Specialist be a Marketer?
◽️Yes
◽️No
◽️Don't know
Not a day without smart thoughts. Today we would like to debate about PR specialist role in communications.
Sales are a logical result of PR activities. Why else would businesses need PR? Only PR does not necessarily sells something tangible.
For example, a PR specialist working for a charity foundation sells the opportunity to feel useful to the society, generous, and empathetic. An in-house PR manager sells the product to end users and the company itself to its partners. A PR person in a theater makes patrons feel important and gives them a sense of belonging to the world of art and culture.
Our CEO, Alex Likhtman prepared very useful material about how PR influences on sales and the main mistakes in PR
Let's discuss!
◽️Yes
◽️No
◽️Don't know
Not a day without smart thoughts. Today we would like to debate about PR specialist role in communications.
Sales are a logical result of PR activities. Why else would businesses need PR? Only PR does not necessarily sells something tangible.
For example, a PR specialist working for a charity foundation sells the opportunity to feel useful to the society, generous, and empathetic. An in-house PR manager sells the product to end users and the company itself to its partners. A PR person in a theater makes patrons feel important and gives them a sense of belonging to the world of art and culture.
Our CEO, Alex Likhtman prepared very useful material about how PR influences on sales and the main mistakes in PR
Let's discuss!
ITCOMMS - 1st commun
Should a PR Specialist be a Marketer? Yes/No/Don't Know
My colleagues like to debate whether PR should have a direct effect on sales, and whether PR specialists should know how to sell a product to an audience directly or indirectly. I believe that PR is sales in its purest form. A good PR specialist simply has…
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Hello everyone!
Want to share the new portion of achievements
Last weekend, on August 20, our team with the support of the partner Invest In Armenia held an educational meetup "PR Saturday for IT companies and startups" in Yerevan.
The participants learned:
► how to work with influencers
► what goals can a business achieve with the help of publications in the media
► how offline events help increase brand awareness
► key differences between PR and marketing
Armenian IT companies have a huge potential for promotion in foreign markets. Therefore, with our 20 years of expertise in PR for IT, we simply could not remain indifferent: the number of unicorn startups in the country will grow, and for their development they just need to press the PR button.
We have received positive feedback and are now is time to rest - we are already preparing a new series of meetups.
Sky is the limit 😊
Follow the announcements and news here and on our website
Want to share the new portion of achievements
Last weekend, on August 20, our team with the support of the partner Invest In Armenia held an educational meetup "PR Saturday for IT companies and startups" in Yerevan.
The participants learned:
► how to work with influencers
► what goals can a business achieve with the help of publications in the media
► how offline events help increase brand awareness
► key differences between PR and marketing
Armenian IT companies have a huge potential for promotion in foreign markets. Therefore, with our 20 years of expertise in PR for IT, we simply could not remain indifferent: the number of unicorn startups in the country will grow, and for their development they just need to press the PR button.
We have received positive feedback and are now is time to rest - we are already preparing a new series of meetups.
Sky is the limit 😊
Follow the announcements and news here and on our website
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Переходим в новые миры ✌️
Мы провели свой первый общекомандный апдейт в метавселенной AltspaceVR и жаждем поделиться впечатлениями.
Успели все: создали аватаров, нарядили их в самое лучшее, провели встречу, где по традиции поделились новостями за неделю, и даже селфи сделали. Смотрите, какая красота!
Было здорово, необычно и увлекательно.
На одной из картинок можно лицезреть узнаваемого во всех вселенных @likhtman , который не мог оторвать взгляда от вечернего неба мета-мира. Найдете его?)
Мы провели свой первый общекомандный апдейт в метавселенной AltspaceVR и жаждем поделиться впечатлениями.
Успели все: создали аватаров, нарядили их в самое лучшее, провели встречу, где по традиции поделились новостями за неделю, и даже селфи сделали. Смотрите, какая красота!
Было здорово, необычно и увлекательно.
На одной из картинок можно лицезреть узнаваемого во всех вселенных @likhtman , который не мог оторвать взгляда от вечернего неба мета-мира. Найдете его?)
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