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Fun fact: Mattel was sued for patent infringement
In 1956, Ruth Handler and her daughter, Barbara, went on vacation in Switzerland. There, Barbara took a liking to a German doll called Lilli. Handler decided to bring three of the dolls back home with her, where she sought to pitch a similar idea to her husband/business partner — a co-founder of Mattel.
It worked. By 1959, Mattel’s version of Lilli, called Barbie, was on the shelves and marketed for little girls. But Barbie’s predecessor had a much more mature — and racy — backstory.
ARTICLE
In 1956, Ruth Handler and her daughter, Barbara, went on vacation in Switzerland. There, Barbara took a liking to a German doll called Lilli. Handler decided to bring three of the dolls back home with her, where she sought to pitch a similar idea to her husband/business partner — a co-founder of Mattel.
It worked. By 1959, Mattel’s version of Lilli, called Barbie, was on the shelves and marketed for little girls. But Barbie’s predecessor had a much more mature — and racy — backstory.
ARTICLE