ModumUp’s founder, Olga Bondareva, shared their personalized social media marketing approach and gave 5 tips to remember about successful personalization:

Tip 1: Too much too fast – first contact isn’t the time to dive deep

Tip 2: When you’re too specific, it’s easy to miss the mark

Tip 3: We Want to Find Meaning in Generalizations

Tip 4: The Trends Have Shifted: With Personalization, Less is More

Tip 5: Get to Know Your Leads, But Don’t Creep Them Out


Do you agree with these statements? Would you add anything?

Follow the link and read the whole article: https://martech-zone.cdn.ampproject.org/c/s/martech.zone/personalized-social-media-marketing-five-tips-to-make-personalization-work-without-turning-away-customers/?amp

As the year comes to a close, we want to extend our heartfelt gratitude to our valued clients and partners who have placed their trust in us. We are proud to have worked alongside a talented team of professionals to deliver a range of successful projects in 2022.

This year, we were able to generate over 3,600 B2B leads for our clients, and we also made a mark on the events scene by organizing seven successful events that brought together over 13,400 participants from 72 countries.

Looking ahead to the new year, we have set ambitious business goals and are committed to doing everything we can to achieve them.

We hope you have a wonderful holiday season and look forward to seeing you in the new year. Happy holidays! 🎄✨

Our team members, Sofia Lopatkina and Assylkhan Shaidollayev launched a great activity called “Ask the expert''.

It’s a video series with marketing and sales experts where they answer a specific question from the ModumUp team.

In this video, Sofia and Assyl invited Matthew Hunt, the founder of Automation Wolf, to talk about content creation on LinkedIn. Matthew shared some tips on content strategy and how to stay memorable for your audience.

Don’t miss anything important, click here:
https://youtu.be/maGr9hzymIk

Are there those who haven’t heard about #ChatGPT?

ModumUp’s founder, Olga Bondareva, has shared her thoughts on the service. Copywriters are understandably worried that robots could replace them. To figure out how ChatGPT can be used, it is important to ask if it is a friend or a foe.

ChatGPT can be employed for a number of tasks, such as:

1. Preparing a content plan and posting ideas
2. Generating content from scratch
3. Interview questions
4. Proofreading posts in English
5. Translating posts to English

Although ChatGPT has a better command of the English language than humans, it is still important to proofread the text and make sure that it is of high quality and does not contain any errors.

Olga believes that people will not be replaced by AI in the foreseeable future, as long as creativity, logic, and fact-checking are included in the writing process and the experience of people and companies is relied upon more than general knowledge from the internet.

❓What's your experience with ChatGPT?

Click on the link and read the full text: https://lnkd.in/ehAg7jDs

Ekaterina Altbregina, Marketing Director at ModumUp, recently shared a new LinkedIn feature—the Celebrations section within the My Network tab!

This fresh addition makes it much simpler to keep track of your clients' or partners' special occasions, such as birthdays, job changes, or work anniversaries. Now, this vital information is all in one place.

Thanks to this new feature, it's now easier than ever to keep tabs on important events for those you want to stay connected with and build strong relationships over time.

#linkedintips

We’d like to invite you to our free webinar on "How to Build Systematic Social Selling" on March 1st, 2023 at 18:00 UTC+3.

The webinar will cover various aspects of Social Selling, including building a system for B2B companies, developing employee profiles and generating B2B leads.

The program for the webinar is as follows:

📍 Olga Bondareva, CEO at ModumUp agency, ex. Social Media Lead in Central and Eastern Europe at Microsoft, will share her insights on how to create a Social Selling system in a B2B company, and discuss strategies for developing the profiles of both managers and employees.

📍 Leonardo Bellini, Founder of DML - Digital Marketing Lab, Social Selling Consultant, Professor at IULM University, will present "Social Selling for B2B teams" and discuss the Social Selling cadence, routine, and importance of a preliminary approach.

He'll also share the three components of Social Selling (mindset, skillset, toolset) and how to create a common ground for salespeople.

📍 Marcel Cahen, Vice President Of New Business at EXANTE, and Sofia Lopatkina, Projects Director at ModumUp agency, will talk about how Social Selling helped EXANTE, an international FinTech company, generate B2B leads through employees' LinkedIn profiles.

See you at 18:00 (UTC +3): https://www.linkedin.com/video/event/urn:li:ugcPost:7024723141616627712/

Recently, Leonardo Bellini, Founder of DML - Digital Marketing Lab, Social Selling Consultant, Professor at IULM University, invited Olga Bondareva and Ekaterina Altbregina to his podcast "LinkedinForBusiness". Tune in to get the inside scoop!

In the 50-minute episode, they discussed:

✅ New LinkedIn features such as Creator Mode and their effectiveness for freelancers and B2B employees
✅ Optimizing the Social Selling process on LinkedIn
✅ LinkedIn Live as a part of B2B marketing strategy
✅ LinkedIn trends in 2023
✅ Modern approach to personal brand development on LinkedIn

You can watch the episode by the link https://www.youtube.com/watch?v=BRCWMzo9rTE&feature=youtu.be&ab_channel=LinkedInForBusiness

For those who prefer audio format https://lnkd.in/egjkPS6V

Recently, Olga Bondareva, ModumUp’s founder, shared her thoughts and experience with LinkedIn Live.

At ModumUp, we've come to value the underrated power of LinkedIn Live. With this feature, we've been able to reach thousands of our target audience.

🔥For instance, for our last webinar (https://lnkd.in/dT6FdQqi), we sent out automatic invitations to about 10,000 targeted people. In the end, roughly 2,000 people registered, and we had 900 viewers in total, with 152 of them watching live at its peak.

We collected over 2,000 contacts from our target audience. We followed up with selected contacts, and added the others to our database for announcements of future events and materials.

The great thing about LinkedIn Live is that it makes it incredibly easy for one LinkedIn user to send out up to 1,000 invitations for an event in a few minutes!

How to do it:

🔹 Create an event and choose to have registration on LinkedIn, not a link to an external landing page.

🔹 Click Share -> Invite (you can see how it works on our new event page https://lnkd.in/dRqm7ezQ).

🔹 Choose an industry or location for your target audience. It's important to choose a filter, as it's the only way the mass invitation will work.

🔹 Scroll through the list until it loads completely.

🔹 Click the checkbox at the top, next to the filters. All people from the list will be automatically marked (you can invite up to 1,000 people in one week).

🔹 Press the Invite button.

Using multiple profiles to send out invitations can help you quickly build up a base of participants for your event, especially if it's of interest to your target audience.

With LinkedInLive, you can only invite your 1st degree connections to the event, but when they accept the invitation and register, their connections will be able to see it, allowing the event to go viral and reach a wider audience.

#linkedintips #linkedinlive

Welcome our new “Ask the expert” episode!

Sofia Lopatkina and Assylkhan Shaidollayev have invited Wendy van Gilst, an expert in LinkedIn advertising and personal branding, to discuss the benefits of using LinkedIn Company Pages.

Wendy highlighted the value of having a page like this:

✔️ It allows potential and existing customers, and job seekers to find and learn more about your business

✔️ It provides fundamental information such as where you're based, who works for you and what services you offer

✔️ You can use it to launch an effective ad campaign to raise brand awareness

Check out other advantages of using LinkedIn Company Pages here:

https://www.youtube.com/watch?v=fXAtgRhiB90&ab_channel=ModumUp-SocialSellingforB2B

#LinkedIntips
#brandawareness
#LinkedInstrategy

Recently, ModumUp's Marketing Director Ekaterina Altbregina shared a material packed with helpful tips for streamlining your Social Selling using the newest LinkedIn features.

You'll find ideas for:

📌 Personal Conversations:

- Move irrelevant conversations to "Other" folder
- Keep track of important contacts with "Star" option

📌 Interacting with Target Audience:

- Strengthen relationships with potential partners through the new "Celebrations" section

📌 Content:

- Use an automatic subnoscript generator for your video content
- Schedule posts in advance for efficient content management

Interacting with influencers has a positive impact on the development of your LinkedIn profile.

This can help to boost your profile's reach, make your posts go viral, and draw the attention of potential leads.

Ekaterina Altbregina, Marketing Director at ModumUp, shared her experience of engaging with twenty marketing influencers by commenting on their posts.

To see what came of this, view this video above 🔼

We’d like to share with you our LinkedIn Guide’2023 - LinkedIn Profile Customization for Different Regions.

This guide provides insights into trends in profile design for different regions, such as the USA, LATAM, the Middle East, Western Europe, Southeast Asia, India, and Africa.

In addition, the guide covers universal trends in personal LinkedIn profile design, including:

- Audio introduction (name pronunciation)
- Video introduction (cover story)
- Creator Mode
- Personalized URL
- Featured, Work Experience, Skills, and Recommendations sections.

We hope this guide will help you make the most of your LinkedIn profile!

Check out the post of Olga Bondareva, the Founder of ModumUp, with her insights about ChatGPT and its prompts for creating Social Selling noscripts.

Personalized vs General Approach? Which one do you like more?

Once a quarter, we hold an internal corporate event - the Fail Conf. We analyze the difficulties our project teams face and identify key lessons learned from these situations.


📌A case study example:
A client wanted to write the content for his profile himself, as he had had a negative experience with content managers from other agencies in the past.

📌 A challenge:
The client couldn't write the posts himself because he didn't have enough time to do it.

📌 The result:
The project had to be finished because, due to a lack of content, the audience had no trust in the expertise and personality of the client. Consequently, the outbound lead generation results decreased significantly.

📌 The conclusion we made for ourselves:
Try to keep the content within our scope of work, and not transfer it to the client’s side.

At the start of the project, we set a client up for a co-creation process. What does the process of preparing content for a client's profile usually look like:

1. We develop positioning, prepare a content plan, and a list of topics.

2. Then, on the weekly call with a client, we discuss this list of topics, and find out situational corporate news and announcements that a client would like to share with their audience. Situational posts evoke emotion from a client, which means they will get a good engagement from the audience as well.

3. After that, we prepare a post and send it to a client for approval.

If we see that a client has noticeably complicated the text, making it long, adding a lot of professional terminology, and creating long sentences, then we always give recommendations on how to adapt the post for social media and find a compromise.

Our aim is not only to listen to the client, but also to provide them with expert insight into the specifics of social media. We believe in the power of co-creation and partnership, and make this the core of each of our Social Selling projects.

The new episode of “Ask the expert” is already on YouTube!

In this video, Sofia Lopatkina and Assylkhan Shaidollayev talked to Krusha Sahjwani Malkani, LinkedIn Top Voice, and ICF Certified Career & Life Coach (ACC). They discuss how to create a strong and active community on your LinkedIn page, the importance of working with influencers, and how to handle negative comments.

#linkedintips #linkedinstrategy #linkedinmarketing

Follow the link and watch the video: https://lnkd.in/gHc8xq2Q

Building a Scientist's Personal Brand on LinkedIn: How and Why

We’re proud to announce our next case study featuring Sergey Plis, a Professor of Computer Science at Georgia State University and a director of machine learning at the Center for Translational Research in Neuroimaging & Data Science (TReNDS). Sergey enlisted the help of ModumUp agency to maintain active social media profiles on LinkedIn and Twitter.

We’ve been working with Sergey for the past 1.5 years, and during this time, Sergey's audience on #LinkedIn has increased by 5 times and on #Twitter by 10 times, and his posts have gone viral to tens of thousands of people.

Sergey also noticed that more people started to recognize the work that he and our ModumUp team do. The number of views on his content frequently outnumbered his connection and follower base by two to three times.

This case study highlights the importance of the co-creation approach in our projects, which helps to achieve better results and positive feedback from the audience. We also discussed how we structured the information and presented it in a format suitable for each social media platform.

You can find more details about this project here:
https://lnkd.in/es24mDAP

#SocialSelling #personalbranding #casestudy

How to use LinkedIn Post Analytics to improve lead generation results?

Ekaterina Altbregina, ModumUp’s Marketing Director, answeres this question in the video above.

You can access the analytics for each post completely free of charge. What's most exciting about Post Analytics is that it allows you to see all impressions by job noscripts, locations, companies, company size, and industries.

You can use this data to analyze who viewed your content and if you notice a lack of representation from your target audience, it’s better to send more connection requests to your potential leads and interact with their posts more actively.

#linkedinpost #postanalytics

ModumUp's founder, Olga Bondareva, has recently shared some life hacks on how to break through lots of spam and lack of attention on LinkedIn.

So why is ignoring on LinkedIn the most common reaction?

- People receive so much spam, sometimes too much, especially in certain markets (for example, in the US)

- People often lose focus or forget: They get distracted and messages get lost

- Maybe they don't understand what you want from them in the first place

- Or they simply don't need what you're offering

Follow-ups are necessary to break through the spam and lack of attention.

How to remind them of yourself?

- Be systematic in your approach
- Provide value in your communication
- Personalize your messages

What to include in your follow-up?

- Additional details and materials related to your proposal

- Useful content (articles, videos, guides or ideas)

- Personalized video or audio

- Emojis can be used sparingly to add a touch of personality

- Invitations to events

How often to follow up?

- Remind your potential clients of yourself within 3-5 days after sending useful content or a proposal

- Follow up every 2-4 months with people who started ignoring you after an active conversation

- Reach out again to people, who showed no interest in your proposal, every 6-8 months (their situation can change!)

- Stick to the agreed-upon timeframe (if you have one)

P.S.: The screenshot shows a discussion about a noscript for #SocialSelling on #LinkedIn 😄

5 Social Selling Case Studies in MENA

Before delving into these case studies, let's first take a closer look at MENA's LinkedIn statistics:

🔹 53M LinkedIn users are from MENA
🔹 1M+ active users who posted on LinkedIn in last 30 days
🔹 850K+ companies with headquarter in MENA

Check out the carousel to discover the key numbers and the most effective message templates for each project.

Enjoy!

What actions might a company take if a Social Selling agency manages a LinkedIn profile of one of its employees who later leaves the company? We would like to share our experience on this matter.

We help manage profiles of both founders and hired managers. However, we work with hired managers more often because it is a common practice in large and medium-sized companies to promote their teams and invest in them. This investment often serves as a way to retain individuals within the company.

There have been two cases when people whose profiles we managed left. What should be done in this situation?

1. We still have a database of all the contacts with their statuses, making it possible to involve different employees to communicate with them. Additionally, we have analytics on noscripts, posts, and other mechanics of Social Selling to understand how they work precisely for your product/service and your audience.

2. We prepare a post for the outgoing person's page to introduce a new person as a replacement.

3. For leads with whom we are in active conversations, we create joint dialogues to introduce them to a new person.

We share our contact list with the other person from our client company without any loss.

Social Selling operates with complete transparency; all the contact information, status updates, and analytical data concerning noscripts, content, and other operational aspects remain intact and accessible to other employees responsible for the project from our client company. This ensures that your product or service can continue to be promoted effectively, even when a team member departs.