New post by PPC Land 🔥
Microsoft lets advertisers add 50 search themes to Performance Max campaigns
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Microsoft lets advertisers add 50 search themes to Performance Max campaigns
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PPC Land
Microsoft lets advertisers add 50 search themes to Performance Max campaigns
Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals.
New post by PPC Land 🔥
Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
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Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
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PPC Land
Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.
New post by PPC Land 🔥
YouTube quietly removes upload date sorting, sparking creator backlash
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YouTube quietly removes upload date sorting, sparking creator backlash
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PPC Land
YouTube quietly removes upload date sorting, sparking creator backlash
YouTube eliminates sort-by-upload-date function while maintaining date filters, disrupting news discovery workflows for creators and viewers.
New post by PPC Land 🔥
Private label sales hit €352 billion as shoppers reshape European grocery
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Private label sales hit €352 billion as shoppers reshape European grocery
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PPC Land
Private label sales hit €352 billion as shoppers reshape European grocery
European retailers' own brands now command 38.5% of grocery market value, outpacing manufacturer brands by 2.5x.
New post by Jon Loomer Digital 🔥
Meta Needs a Detailed Log of Attributed Conversions
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Meta Needs a Detailed Log of Attributed Conversions
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Jon Loomer Digital
Meta Needs a Detailed Log of Attributed Conversions
Ads Manager conversion reporting is too generic. A detailed log of attributed conversions could prevent confusion and solve discrepancies.
New post by Google Ads & Commerce 🔥
New tech and tools for retailers to succeed in an agentic shopping era
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New tech and tools for retailers to succeed in an agentic shopping era
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Google
New tech and tools for retailers to succeed in an agentic shopping era
An overview of Google’s new open standard for agentic commerce and AI tools to help retailers connect with shoppers and drive sales.
New post by Search Engine Journal 🔥
Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern
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Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern
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Search Engine Journal
Google Announces AI Mode Checkout Protocol, Business Agent
Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers.
New post by Google Ads & Commerce 🔥
The AI platform shift and the opportunity ahead for retail
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The AI platform shift and the opportunity ahead for retail
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Google
The AI platform shift and the opportunity ahead for retail
Sundar Pichai gave a keynote address at the 2026 National Retail Federation. Read an edited trannoscript of his remarks.
New post by PPC Land 🔥
Google launches protocol for AI agents to shop across platforms
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Google launches protocol for AI agents to shop across platforms
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PPC Land
Google launches protocol for AI agents to shop across platforms
Google launches Universal Commerce Protocol with major retailers on January 11, 2026, introducing checkout APIs and payment standards for autonomous AI agents.
New post by PPC Land 🔥
Mastercard bets future payments run through AI agents instead of people
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Mastercard bets future payments run through AI agents instead of people
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PPC Land
Mastercard bets future payments run through AI agents instead of people
Mastercard introduces Agent Pay today for autonomous commerce, partnering with Google on Universal Commerce Protocol as 800M OpenAI users signal demand.
New post by PPC Land 🔥
Universal Commerce Protocol could make checkout buttons obsolete
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Universal Commerce Protocol could make checkout buttons obsolete
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PPC Land
Universal Commerce Protocol could make checkout buttons obsolete
The Universal Commerce Protocol threatens e-commerce platforms' differentiation while creating opportunities for merchants to escape platform lock-in.
New post by PPC Land 🔥
Ad industry veterans explain why AdCP isn't competing with real-time bidding
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Ad industry veterans explain why AdCP isn't competing with real-time bidding
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PPC Land
Ad industry veterans explain why AdCP isn't competing with real-time bidding
Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.
New post by PPC Land 🔥
Target and Walmart bring checkout directly into Google's AI assistant
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Target and Walmart bring checkout directly into Google's AI assistant
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PPC Land
Target and Walmart bring checkout directly into Google's AI assistant
Target and Walmart enable direct purchasing through Google Gemini and AI Mode in Search, powered by Universal Commerce Protocol announced January 11, 2026.
New post by PPC Land 🔥
Visa builds payment infrastructure for AI agents to shop on your behalf
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Visa builds payment infrastructure for AI agents to shop on your behalf
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PPC Land
Visa builds payment infrastructure for AI agents to shop on your behalf
Visa's Rubail Birwadker reveals how the company is building tokenized payment systems for agentic commerce, addressing fraud concerns as AI agents begin making purchases.
New post by Search Engine Journal 🔥
WordPress X Account’s ‘Childish’ Trolling Causes Backlash via @sejournal, @martinibuster
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WordPress X Account’s ‘Childish’ Trolling Causes Backlash via @sejournal, @martinibuster
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Search Engine Journal
WordPress X Account’s ‘Childish’ Trolling Causes Backlash
WordPress community expresses disappointment in the "childish" use of the official WordPress X account.