Forwarded from Mídia Leve (Stallone_Cobra)
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A new study suggests that people are more likely to share information that aligns with their beliefs, even if it isn’t particularly surprising. This challenges the common notion that novelty and surprise are primary drivers of information sharing.
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PsyPost
What drives us to share info? Belief alignment trumps surprise and novelty, study finds
A recent study found that people are more likely to share information that aligns with their beliefs, even if it's not surprising, challenging the idea that novelty and surprise primarily drive sharing behavior.