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“We are playing a long game”: Microsoft has not given up on the idea of buying Nintendo and is waiting for the right moment
As part of the US Federal Trade Commission's case against the deal between Microsoft and Activision Blizzard, it has already become clear that Microsoft Gaming CEO Phil Spencer was eyeing the purchase Sega and Square Enix. Now Nintendo has also been added to this list.
Internal correspondence published in error from August 2020, when Microsoft was in negotiations to acquire ZeniMax Media (this It happened in March 2021) and Warner Bros. Interactive (the merger never materialized), Spencer enthusiastically discussed the prospect of buying Nintendo.
“Nintendo is our MAIN asset in the field of games... I have discussed more than once with the Nintendo legal team about closer cooperation, and I think if any American company had a chance with Nintendo, then we would probably be in the best position », ,” Spencer wrote.
In the correspondence, Spencer stated that Nintendo was not interested in selling because "sitting on a big pile of money". In the short term, without some kind of catalyst, the head considered the takeover impossible, and the option with "hostile takeover" dismissed as irrational: "We're playing the long game".
“One day, buying Nintendo would be the highlight of my career. I really think it would benefit both companies. It just takes a long time for Nintendo to realize that it has a future beyond its gaming devices. A very long time…" Spencer concluded.
It is noteworthy that before the launch of the original Xbox, Microsoft management had already tried to acquire Nintendo, but was met with an unexpected reaction. How told then head of Xbox partner relations Kevin Bachus, “They laughed until they cried”.
Of course, Spencer has not yet realized his dream of buying Nintendo and the likelihood of its fulfillment in the current situation is extremely low - unless Nintendo ends up in some kind of financial disaster. However, according to the CEO of Microsoft Gaming.
As part of the US Federal Trade Commission's case against the deal between Microsoft and Activision Blizzard, it has already become clear that Microsoft Gaming CEO Phil Spencer was eyeing the purchase Sega and Square Enix. Now Nintendo has also been added to this list.
Internal correspondence published in error from August 2020, when Microsoft was in negotiations to acquire ZeniMax Media (this It happened in March 2021) and Warner Bros. Interactive (the merger never materialized), Spencer enthusiastically discussed the prospect of buying Nintendo.
“Nintendo is our MAIN asset in the field of games... I have discussed more than once with the Nintendo legal team about closer cooperation, and I think if any American company had a chance with Nintendo, then we would probably be in the best position », ,” Spencer wrote.
In the correspondence, Spencer stated that Nintendo was not interested in selling because "sitting on a big pile of money". In the short term, without some kind of catalyst, the head considered the takeover impossible, and the option with "hostile takeover" dismissed as irrational: "We're playing the long game".
“One day, buying Nintendo would be the highlight of my career. I really think it would benefit both companies. It just takes a long time for Nintendo to realize that it has a future beyond its gaming devices. A very long time…" Spencer concluded.
It is noteworthy that before the launch of the original Xbox, Microsoft management had already tried to acquire Nintendo, but was met with an unexpected reaction. How told then head of Xbox partner relations Kevin Bachus, “They laughed until they cried”.
Of course, Spencer has not yet realized his dream of buying Nintendo and the likelihood of its fulfillment in the current situation is extremely low - unless Nintendo ends up in some kind of financial disaster. However, according to the CEO of Microsoft Gaming.