The good old days of exploitation, where the boss was interested in the worker only to the extent that they produced a commodity which could be sold at a profit, are long gone. Work then meant the annihilation of subjectivity, your reduction to an impersonal machine-part; it was the price that you paid for time away from work. Now, there is no time away from work, and work is not opposed to subjectivity. All time is entrepreneurial time because we are the commodities, so that any time not spent selling ourselves is wasted time.

Mark Fisher, “Suffering With a Smile”