“Our vanity is the hardest to wound when our pride has just been wounded.”
—F. Nietzsche, Beyond Good and Evil, §111.
—F. Nietzsche, Beyond Good and Evil, §111.
“There is an innocence in admiration.”
—F. Nietzsche, Beyond Good and Evil, §118 (excerpt).
—F. Nietzsche, Beyond Good and Evil, §118 (excerpt).
When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital.
“The will to overcome an affect is ultimately only the will of another, or of several other, affects.”
—F. Nietzsche, Beyond Good and Evil, §117.
—F. Nietzsche, Beyond Good and Evil, §117.