История о том, как Фигма эволюционировала свой визуальной язык:

https://www.figma.com/blog/figma-on-figma-evolving-our-visual-language/

Thijs Kraan собрал портфолио дизайнеров, которые ему нравятся.

Here we go:

1. perryw.ca
2. bpowell.co
3. guglieri.com
4. jmts.design
5. jinsupark.com
6. chriswelch.co
7. alexlakas.com
8. stijnthijssen.nl
9. abdussalam.pk
10. addison.design
11. heybengeorge.com

Felix Lee, co-founder and CEO of ADPList shares his take on the most essential things to grow your career as an IC and Design Manager.

Individual Contributor
• Consistent Skill Development
• Receiving Mentorship
• Visibility within the Organization
• Proactiveness
• Technical Expertise
• Continuous Learning
• Writing and Communication Skills

Management/Leadership
• Networking
• Receiving and Giving Mentorship
• Visibility within the Organization
• Emotional Intelligence
• Strategic Thinking
• Critical Thinking
• Building Trust and Credibility

Seven questions for Product Design Critique by Julie Zhuo

1] What is the user journey to get here?
2] What do we want users to feel and achieve here?
3] How important is this page/experience?
4] What is our scope/timeline/team?
5] For every proposed design change, am I confident it is better that what currently exists?
6] What can we remove from this experience and have it work just as well?
7] If we could throw all our constraints away, would we still design it like this?

Original post

My experience of buying a printer with CoolBlue today led me to the discovery of a “Waiting therapy.” Lol. *Sound on 🔊

OpenAI запустили Operator’ов (AI агентов, которые могут использовать браузер и выполнять разные задачи: типа бронирования семейного трипа на выходных в национальном парке)

Уже доступно в US.

https://operator.chatgpt.com

style isn't about what you wear, or how you visually brand yourself — it's about how you carry the weight of being alive

..

style transcends technical complexity

…

https://vanschneider.com/blog/edition-258/

I haven’t been using X (Twitter) for a while. It looks like Elon has started to design icons himself. And COPY.

The Joy of Doing

We've been successfully removing all friction from our apps — think about how effortless it is to scroll through a social feed. But is that what we want? Compare the feeling of doomscrolling to kneading dough, playing an instrument, sketching... these take effort, but they're also deeply satisfying. When you strip away too much friction, meaning and satisfaction go with it.

…

We made painting feel like typing, but we should have made typing feel like painting.

…

Putting the you back in UI.

…

https://wattenberger.com/thoughts/our-interfaces-have-lost-their-senses

10 things I learned after 10 years at Figma

1. Write your own playbook.
Traditional B2B tactics don’t work with niche communities. You have to get to know your audience and start from scratch.

2. Growth happens one human connection at a time
Unscalable, personal connections do create scalable advocacy. This is the way.

3. Learn to navigate your intuition
You need to know when to trust your intuition -- when it isn’t strong and when you need to get help from others.

4. The case against metrics
Metrics are just tools, not the end game. But you need leaders who believe that too.

5. Strategy comes from action
Its too hard to come up with an entire strategy when doing something 0-1. Commit, start, and the larger path will be revealed.

6. Ambulance projects over OKRs 
The grind can take up 100% of your time if you let it. But that usually doesn’t move the needle. Short term focus on big things does.

7. Do things because they’re fun
Create space for this. Fun is contagious and builds brand love.

8. See the good not just what could be better
Recognize and amplify strengths rather than only seeing what needs to be improved.

9. Burn out is your biggest risk, but you can prevent it
You’re going to work hard no matter what. But you can do it in a way that fills you up.

10. Know when your chapters over
Trust your intuition when it's time to move on. And know that’s ok.

AI’s TLDR:  Success comes from human connection, intuition and the courage to break traditional rules. 🥹

—

First Figma’s marketer

https://open.substack.com/pub/clairebutler/p/10-things-i-learned-from-10-years?

У меня личный апдейт: я присоединился к Feeld’y лидировать продуктовый дизайн.

Подробности на LinkedIn’e

Если пользуетесь → можете написать в личку фидбэк на английском.

Скоро буду искать себе в команду человека на web. Stay tuned на LinkedIn’e

[NEW] Conversation with Jony Ive (published 15h ago)

Quote:

"i always go back to being very clear that my state of mind and how i am in my practice ultimately is going to be embodied in the work. and so if I'm consumed with anxiety, that's how the work will end up... i think to be hopeful and optimistic and joyful in our practice and be that way in how we relate to each other and our colleagues, i actually think that's how the products will end up."

"I realized ... that what we make stands testament to who we are. And what we make describes our values, it describes ... describes beautifully, succinctly, our preoccupation."

https://youtu.be/wLb9g_8r-mE?si=o1bsGmVUEph3URC_

Real-world case study: From Figma to Functional Code with AI

Elie Majorel shares how he dropped traditional Figma prototyping for a faster AI-powered workflow: sketch flows in Miro, write prompts with Claude, and generate working React apps with Lovable — all in a few hours.

It’s a real shift in product design: from static visuals to functional prototypes fast, without losing creative control.

Full case study here

https://vt.tiktok.com/ZSk16neUo

Привет! Я завёл ТикТок, куда буду выкладывать свои луки, разный фэшн и всё в таком духе — лайк, шер, подписка, если откликается :)

"AI is like plastic" — Aras Bilgen

I just attended the Rosenfeld Media Designing with AI 2025 conference. Among the many excellent speakers was Aras.

His quote struck me. Here's the full text of what he said:

"AI is like Plastics. On the surface, it grants us amazing powers and helps us create things that we haven’t before. It creates replicas of things that were previously artisanal without thinking about future implications. In doing that, it usually ingests copyrighted material and takes away people’s livelihoods. Like plastics, it helps people crank out questionable, fake, and dangerous objects.

Like plastics, it boosts the manufacturing [development] volume tremendously, and in doing that, replaces quality with mediocrity. Like early plastics, AI companies do all of this with very little concern for the environment."

Unlike plastic, we understand the environmental impact. Aras pointed out that if I'd used AI to create this post, it would have cost one bottle of water. We're rushing ahead, blindingly fast, due to a systemic pressure that seems unavoidable. #ai #design #redesigneverything

—
Src

The three elements of human value

In what ways do we contribute to the world?

Ivan posits an elegant framework to the above question that breaks down value into three components:

Our capabilities — these are the skills and knowledge that we possess. Can you build a fire? Calculate the trajectory of a rocket? Craft a website? Determine who stole the cookie among a group of kindergartners?

Our taste — these are our values and preferences. What draws you more: Art Nouveau's organic curves or Bauhaus's clean functionality? Are you moved more by a single person's suffering right in front of you, or by the possible harm that might affect thousands of future generations? Does your focus lean toward an impressive end, or an elegant means?

Our agency — this consists of our will and drive. Even if we know how to do something, will we be sufficiently motivated to do it? Do we care enough to be moved to action? These three elements work together to determine how we actually contribute: our capabilities define what we can do, our taste guides what we want to do, and our agency determines what we will do.


—
JULIE ZHUO

FS


Charlie Munger once asked me: ‘How can someone give away fifty percent of profits and make billions more than if he’d kept it all?’ Before I could answer, he told me about Les Schwab, a tire shop owner who understood incentives better than almost anyone.

What Schwab discovered will change how you think about business and life.

Here are a few of his lessons:

1. Win Win, The Math of Generosity:Les discovered that splitting profits 50/50 with store managers didn’t cut his wealth in half, it multiplied it. His reasoning was pure math: “If I share half the profits, I still have half. And if Frank makes more money, he’ll work harder to make the store successful. If the store is more successful, my half is worth more than my whole used to be.” You get rich by making others rich.

2. All-In or All-Out: At 34, Les sold his house, borrowed against his life insurance, and scraped together $11,000 to buy a failing tire shop with no running water. He’d never changed a tire. His competitors had decades of experience. But Les had something they didn’t: no backup plan. That total commitment forced him to figure it out. One year later, he’d quintupled revenue. Half-measures guarantee half-results.

3. High Agency: Everything is your job. Les bought his first tire shop having never fixed a flat in his life. On day one, a customer needs tires mounted. Les fumbles with hand tools on the cold concrete, making a complete mess until his employee arrives. He insisted on being taught, so the situation never repeated. Sometimes, the only qualification you need is the willingness to figure it out.

4. Go Positive, Go First: Les instituted free flat repairs for anyone, customer or not. Competitors called him crazy. Why fix flats for people who bought tires elsewhere? But Les understood reciprocity: humans are biologically wired to return favors, even those that are unearned. Those free repairs created a loop, doing more marketing than marketing could ever do. Most businesses wait for the transaction before the service. Consistently going positive and going first is the most powerful force in the universe.

5. Dark Hours: Every morning before dawn, teenage Les ran his paper route. Not biked, ran. For two months, he sprinted through dark streets on foot, saving enough to buy a bicycle. While his classmates slept, he earned. By senior year, Les owned all nine routes in town. When your competition sleeps, you can build your lead.